New Outsell and RXA Annual Analytics Study
https://www.outsell.com/new-outsell-and-rxa-annual-analytics-study-finds-that-digital-retailing-plus-lifecycle-marketing-leads-to-76-percent-increase-in-influenced-sales-for-first-time-dealership-buyers/
https://www.outsell.com/new-outsell-and-rxa-annual-analytics-study-finds-that-digital-retailing-plus-lifecycle-marketing-leads-to-76-percent-increase-in-influenced-sales-for-first-time-dealership-buyers/