Omnichannel Communications
Dynamic content across channels and all profit centers, aggregated and delivered to consumers based on individual needs.
Starting with Early Ownership, Outsell keeps your dealership top of mind with consumers by dynamically communicating relevant content from the moment they purchase, onboard and begin to familiarize with and enjoy their vehicle, and automatically chooses the most effective channel to engage them.
Campaigns focus on welcoming customers to the dealership, highlighting vehicle features, beginning their monthly cadence of consistent communication, acquiring feedback of their experiences, and starting their service journey.
As customers enter mid ownership and continue to enjoy and maintain their vehicle, ongoing communications remind them of service and maintenance opportunities, while sending ongoing monthly communications to keep your dealership top of mind, equity campaigns to stay ahead of potential upgrade momentum and trade-ins, with even more campaign diversity across direct mail and social channels.
This is the earliest stage we recommend targeting consumers with On-Demand campaigns, such as Move A Model or Similar Payment equity campaigns.
In late ownership, sleepy customers may reengage as they begin to consider whether or not to continue to service a vehicle or purchase a new one. Automated conquest campaigns are available for acquiring prospects as net new customers. Regular communications for current customers focus on equity and lease end campaigns and continue with lifecycle maintenance reminders.
This is an important stage for On-Demand campaigns, getting in front of consumers before they start to consider a new purchase.
Conquesting heats up at the discovery stage where active in-market prospects and customers are considering acquiring a new vehicle and learning more about their options.
Equity and lease campaigns are even more important for customers who have yet to make an upgrade decision, and buyer detection works across channels to better target shoppers with specific VINs on your lot that they might be interested in.
This is the buying phase both for conquesting and buyer detection campaigns, pushing low-hanging fruit over the edge with relevant content that recognizes they are shoppers, including unsold leads, and following up with the omnichannel content your customers have come to expect from the start of their journey.
Outsell sends relevant emails to convert customers and prospects into buyers, engaging them wherever they are in their individual lifecycles across both sales and service profit centers.
These brand-centric emails gather information from consumers, and every time they click, Outsell learns more about them. The additional intel of their activity on landing pages and your dealer website further informs individualized follow-up.
Additionally, Outsells’ proprietary Inventory Mover predictive model analyzes consumer behavior to determine which vehicles in your inventory are best suited for a consumer and dynamically promotes those vehicles through your email communications.
Social
Outsell attracts new buyers to your store and keeps active in-market shoppers engaged with relevant, eye-catching ads on Facebook, Instagram, and through Display Ads across the web. We can also post your used vehicles to Facebook Marketplace, getting more eyes on aging inventory.
Outsell automatically scrubs out current owners to ensure net-new impressions when conquesting, targeting lookalikes from your DMS and recent website visitors who are in-market for specific vehicles. Our Inventory Mover predictive model then drills down to the VIN level, including vehicles from your lot that each consumer is most likely to be interested in, retargeting with the exact vehicles they previously browsed, automatically serving up rotating images, and linking directly to your VDP pages.
Direct Mail
Outsell Direct Mail smartly targets in-market consumers with relevant sales and service campaigns in order to effectively utilize your marketing budget. Our AI identifies likely shoppers across profit centers unlikely to be reached with other media and then prioritizes optimal recipients to convert more sales for less.
Prioritization is optimized in the following order:
- Predicted most likely to convert
- No email on file
- Bad email/bounced
- Good email but hasn’t opened in several attempts
- Unsubscribed from email
VIN Service Engagement
Outsell targets potential servicers, providing an omnichannel approach to marketing that is designed to extend a dealership’s reach beyond a single channel or profit center.
VIN Service Engagement gives consumers the power to engage when, where, and how they want, without neglecting one of your most important profit centers – the service bay.
Outsell service promotes new and used vehicles when it detects that a servicer might be in-market.
Equity
Outsell identifies who within your database has reached positive equity status and automatically picks the best channel to engage them with repurchase, upgrade and trade-in offers
Equity enhances the Outsell marketing suite with equity status and “similar payment” predictive modeling to automate current lifecycle management across sales and service, helping dealers cut costs and consolidate vendors.