Outsell and Automotive News to Host September 23 Webinar for Auto Dealers: “Essential Elements of a 2022 Marketing Plan”

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The webinar will focus on marketing systems and structures dealers should keep and those to eliminate heading into 2022.

Outsell announces that on September 23, 2021, at 2 PM EDT, it will co-host a webinar with Automotive News titled “Essential Elements of a 2022 Marketing Plan.”

As you prepare to move into 2022, it’s time to think about what marketing strategies you’ve adopted in the last 18 months are worth keeping and what to kick to the curb. The key question is this: What are you going to do to elevate your store or group in 2022 that will make you stand out from your competitors?
Join this webinar to hear from industry leaders John Malishenko, COO at The Germain Automotive Group, and Kim Martin, Digital Marketing Director at The Carter Myers Automotive Group, as they discuss with Valerie Vallancourt, Vice President of Marketing at Outsell, what they’re going to double down on in 2022 and what they’re going to walk away from. They’ll also outline what new techniques they’re going to utilize to anticipate their consumer needs, detect preferences, improve communication timing and increase relevancy – personally, continuously, and automatically. 

In this webinar you’ll learn: 

  • What systems and structures you should keep, as well as those that you should eliminate in order to focus on driving customer loyalty and retention.
  • Techniques to anticipate consumer needs, detect preferences, improve communication timing, and increase relevancy.
  • Ways to stand out and succeed in the 2022 market by playing the long game.

Register online to attend the webinar.

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