Outsell to Speak at Kain Automotive’s 15th Annual Clients & Friends Digital Success Workshop Taking Place Nov. 12-14

Outsell’s founder & CEO Mike Wethington to share best practices on transforming the way brands engage consumers

Minneapolis, MN – Nov. 12, 2019 – Outsell, which offers the first AI-driven marketing automation platform for the automotive industry, announced today that company founder & CEO Mike Wethington has been invited to address an audience of the nation’s most innovative automotive dealers at Kain Automotive’s 15^th Annual Clients & Friends Digital Success Workshop. The event, taking place Nov. 12-14 in Lexington, Ky., is an exclusive workshop featuring industry leaders and training from Kain’s own team of experts, and draws hundreds of dealers each year.

Wethington’s presentation, scheduled for Nov. 13 from 9.30-10.10am local time, is titled, “People Buy Experiences. The Key to Transforming the Way Brands Engage with Consumers.”

Wethington pioneered the concept of applying AI-based marketing techniques to automotive sales and marketing. “AI technology is absolutely essential for auto dealers in today’s competitive sales and service environment,” said Wethington. “I look forward to a lively discussion on digital marketing best practices – and speaking with great minds in the auto industry.”