Toyota Campaign Wins Industry Awards

2015 Toyota Camry Launch Campaign Wins Interactive Media Award, Internet Advertising Competition Award and Named a Finalist for Digiday Content Marketing Award

Outsell announced today that in partnership with Saatchi & Saatchi, the 2015 Toyota Camry Launch campaign recently received several more industry accolades. The 2015 Toyota Camry Launch campaign has earned a total of nine international marketing and advertising awards and honors.

Outsell and Saatchi & Saatchi’s 2015 Toyota Camry Launch recently earned the following recognition:

• Interactive Media Award – Won Best in Class in the Automobile category
• Internet Advertising Competition Award – Won Best Automobile Integrated Ad Campaign and Best Of Show Integrated Ad Campaign
• Digiday Content Marketing Award – Finalist for Best Branded Email Content/Campaign

“I’m extremely proud of the creative teams at Outsell and Saatchi & Saatchi that produced the 2015 Camry launch campaign for Toyota North America and the industry recognition that this launch continues to receive,” said Mike Wethington, President and CEO, Outsell. “I want to thank the Interactive Media Council, Web Marketing Association and Digiday judging committees for the acknowledgement.”

2015 Toyota Camry Launch

Outsell and Saatchi & Saatchi developed an integrated media campaign to help Toyota dealers sell down the 2014 Camry inventory before the 2015 models arrived on dealer lots. The campaign kicked off by connecting to 207 dealer databases nationwide to send dealer-branded campaigns via email, which led them to a microsite, using sophisticated data-driven behavioral targeting in order to find potential Camry buyers.

Each phase, from sell-down to post-launch, generated unprecedented level of consumer engagement. 150,000 people nationwide interacted with the campaign, and 11,600 of these people clicked to “Schedule Test Drive.” Most importantly, consumers who interacted with this campaign generated approximately $21,277,537 in Camry sales revenue for participating dealers.*

To view examples of the award-winning campaign, please visit: http://www.outsellauto.com/files/saatchi/CamryAward2015/

*To calculate linked sales revenue, we looked at individuals who interacted with the campaign and subsequently purchased a new Toyota Camry from a participating dealer. Revenue was calculated based on price paid to dealers for each Camry sale.

About Interactive Media Awards

The Interactive Media Awards™ recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement.

Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the competition is designed to elevate the standards of excellence on the Internet and offer winners a boost in marketing and exposure. IMC serves as the primary sponsor and governing body of the Interactive Media Awards, establishes the judging system and provides the judges for the competition. A list of all the 2016 winners can be found here, http://www.interactivemediaawards.com/winners/search.asp.

About Interactive Advertising Competition

The Web Marketing Association announced the winners of its annual Internet Advertising Competition (IAC) Awards, an effort to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. A list of all the winners can be found here, www.IACAward.org.

About Digiday Content Marketing Award

The annual Digiday Content Marketing Awards recognize innovative, boundary-pushing content that connects audiences to brands, ideas and movements. This year’s jury panel, comprised of top executives from Chobani, New Balance, Huge, among others, evaluated a record number of entries for this year’s competition. All finalists will be honored and winners revealed on May 18, 2016 at The Edison Ballroom in New York City. Click on this link to view a list of all the categories and Finalists.