Associates
Aaron Baker
Aaron Hendrickson
INFORMATION TECHNOLOGY
Aaron Jerdee
CUSTOMER SUCCESS
Adam Coffelt
DEALER SUPPORT
Adam Vick
PROGRAM SERVICES
Alejandra Phillips
MARKETING
Alek Sievert
DEALER SUPPORT
Alexandra Pazoles
SALES OPERATIONS
Alice Piar Acevedo
PROGRAM SERVICES
Amanda Ledermann
CUSTOMER SUCCESS
Amanda Raskin
PROGRAM SERVICES
Amy Granlund
ACCOUNTING
Amy Ugalde
PRODUCT DEVELOPMENT
Andy Wilson
DEVELOPMENT
Anthony Gjonaj
TERRITORY SALES
Anthony Statham
CONTENT OPERATIONS
Ash VonLeiderskaut
INFORMATION TECHNOLOGY
Ashleigh Garibay
DEALER SUPPORT
Ashley Ferguson
PROGRAM SERVICES
Ayesha Mazhar
DEVELOPMENT
Barry Anderberg
DEVELOPMENT
Beau Bureau
DEVELOPMENT
Bethmari Marquez
PROGRAM SERVICES
Betsy Habermann
PROGRAM MANAGEMENT
Brenda Cabral Limon
PROGRAM SERVICES
Brian Drainville
CUSTOMER SUCCESS
Camille Burley
CUSTOMER SUCCESS
Carlos Gajardo
CUSTOMER SUCCESS
Carol Hoverman
ADMINISTRATION
Caryn Clarke
TERRITORY SALES
Celina Singh
DEALER SUPPORT
Chris Good
CUSTOMER SUCCESS
Chris Johnson
DEVELOPMENT
Christina Dakroub
PRODUCT DEVELOPMENT
Christine Schmidt
MARKETING
Christine Worthington
SALES OPERATIONS
Christy Johnson
PRODUCT DEVELOPMENT
Chynna Frohreich
PROGRAM SERVICES
Corwin Haapala
DEVELOPMENT
Courtney Gage
ADMINISTRATION
Craig Vore
PRODUCT STRATEGY
Daniel Donahue
DEVELOPMENT
David Neis
ANALYTICS SERVICES
Deepayan Bose
MARKETING
Denise Slattery
ACCOUNTING
Diego Hernandez
DEVELOPMENT
Dom Hurst
CUSTOMER SUCCESS
Elizabeth Hegerfeld
FINANCE
Ember Albrecht
DEALER SUPPORT
Emily Vu
TERRITORY SALES
Eric Berry
TERRITORY SALES
Eric Mickols
DEVELOPMENT
Eric Morse
DEALER SUPPORT
Eric Schilling
TERRITORY SALES
Eric Wills
TERRITORY SALES
Erin Knowles
CUSTOMER SUCCESS
Evan Small
MARKETING
Fartun Isse
DEALER SUPPORT
Gary Marcotte
INNOVATION
Grant Schmitzerle
CUSTOMER SUCCESS
Hannah Reckinger
PROGRAM SERVICES
Heather Bruce
TERRITORY SALES
Holly Lipelt
CUSTOMER SUCCESS
Hovik Mahsaradjian
TERRITORY SALES
Irene Fleming
PRODUCT DEVELOPMENT
Jack Varley
CUSTOMER SUCCESS
Jason Wolf
DEVELOPMENT
Jeff Geis
ANALYTICS SERVICES
Jeremy Forstner
INFORMATION TECHNOLOGY
Jess Stemm
PROGRAM MANAGEMENT
Jessica Barrera
TERRITORY SALES
Jessica McCann
ADMINISTRATION
Jessica Simpson
TERRITORY SALES
Jim Johnson
PRODUCT DEVELOPMENT
Joe Montgomery
INFORMATION TECHNOLOGY
Joelle Reckinger
PROGRAM MANAGEMENT
Joey Hock
DEALER SUPPORT
John Brennan
TERRITORY SALES
John Clavadetscher
SALES
John Degnan
TERRITORY SALES
Jon Marozick
DEVELOPMENT
Jon Ochetti
ADMINISTRATION
Jose Gomez
TERRITORY SALES
Juan Benigno
CUSTOMER SUCCESS
Julie Frana
PRODUCT DEVELOPMENT
Justin Cooper
DEVELOPMENT
Justin Kramer
TERRITORY SALES
Kathryn Kittel
DEALER SUPPORT
Katie Morine
ADMINISTRATION
Kelly McCrimmon
PRODUCT DEVELOPMENT
Kelsey Willey
PROGRAM MANAGEMENT
Kelsi Neis
DEALER SUPPORT
Kyle Wissbroecker
DEALER SUPPORT
Lauren McCrimmon
CONTENT OPERATIONS
Lauren Shea
CUSTOMER SUCCESS
Lauren Sybrant
PROGRAM SERVICES
Leandro Bolanos
CUSTOMER SUCCESS
Leslie Ozer
CUSTOMER SUCCESS
Linda Tran
ACCOUNTING
Linnea Vogelzang-Brown
CONTENT OPERATIONS
Lydia Hawley
CUSTOMER SUCCESS
Mahad Mohamed
PROGRAM SERVICES
MahRyan Ronquist
DEALER SUPPORT
Marc Rosamond
DEVELOPMENT
Mark Leppke
DEVELOPMENT
Mary Holsten
DEALER SUPPORT
Matt Kristo
ANALYTICS SERVICES
Melissa Smith
DEALER SUPPORT
Mervin Constant
TERRITORY SALES
Mike Wethington
ADMINISTRATION
Molly Barkus
CUSTOMER SUCCESS
Naomi Kolodziejczyk
TERRITORY SALES
Natalie Passus-Yang
PROGRAM SERVICES
Nell Campbell
ACCOUNTING
Nelson Santana
DEALER SUCCESS
Nhu Nguyen Richards
PROGRAM SERVICES
Nichole Carey
CONTENT OPERATIONS
Nicole Sherrard
PROGRAM SERVICES
Nicolle Lamb
MARKETING
Noe Rodriguez
CUSTOMER SUCCESS
Pam Dixon
ADMINISTRATION
Per Arnevik
TERRITORY SALES
Peter Chen
TERRITORY SALES
Phillip Lewis
TERRITORY SALES
Rachel Holt
FINANCE
Rachel Marti
FINANCE
Rakesh Kanakamedala
DEVELOPMENT
Raymond Griffin
TERRITORY SALES
Reece Jacklitch
CONTENT OPERATIONS
Remina Sangil
DEVELOPMENT
Rhiannon Nelson
PROGRAM SERVICES
Rob Duran
PROGRAM MANAGEMENT
Rob Rusnak
CUSTOMER SUCCESS
Rock Kostick
BUSINESS PROCESS OPTIMIZATION
Roger Noden
DEVELOPMENT
Ryan Goldney
TERRITORY SALES
Ryan Lawyer
INFORMATION TECHNOLOGY
Ryan Linn
DEVELOPMENT
Salman Naeem
SALES OPERATIONS
Sami Hodsdon
PROGRAM OPERATIONS
Samuel Gutermuth
DEVELOPMENT
Santesa Pope
PROGRAM SERVICES
Savannah Humphries
CUSTOMER SUCCESS
Seth Bertsch
PRODUCT DEVELOPMENT
Shakrukh Leghari
DEVELOPMENT
Shea Croyts
CUSTOMER SUCCESS
Stacy Maddy
CUSTOMER SUCCESS
Stan Sajous
DEVELOPMENT
Susan Riley
CUSTOMER SUCCESS
Susan Snead
CUSTOMER SUCCESS
Suzie Taylor
INFORMATION TECHNOLOGY
Tara Linsmayer
PRODUCT DEVELOPMENT
Taylor Powers
PROGRAM SERVICES
Taylor Rink
PROGRAM SERVICES
Tim Gilmore
PROGRAM SERVICES
Todd Babbitt
DEVELOPMENT
Todd Newman
TERRITORY SALES
Trevor Gehring
DEALER SUPPORT
Troy Hitchcock
TERRITORY SALES
Tyler Johnson
TERRITORY SALES
Umakanth Buchireddy
DEVELOPMENT
Vang Xiong
ACCOUNTING
Board
Fred Senn
FOUNDING PARTNER, FALLON
Fred is one of the founding partners of Fallon Worldwide, headquartered in Minneapolis, MN. Known for their creativity, their client portfolio has included blue chip brands like BMW, Porsche, Holiday Inn, Sony, United Airlines, Citibank, Time Magazine, and the Wall Street Journal. Fred is also very involved in local business and nonprofit organizations, and has directed the successful advertising efforts of the Minnesota Business Partnership, the Minnesota Department of Tourism, as well as two gubernatorial campaigns. He is also involved as an adviser or board member to several national children’s organizations.
Jeff P. Greiner
NORTHERN PACIFIC
Jeff co-founded Northern Pacific Group, a growth equity investment firm based in Wayzata, Minnesota, and serves as a Managing Partner. Prior to co-founding Northern Pacific Group, Jeff focused on technology, business and financial services investments for Norwest Equity Partners. Jeff was a Founding Partner at Wessels, Arnold & Henderson. Currently, he serves as a director of DelaGet, Greater Twin Cities United Way, YMCA of the Greater Twin Cities, Boy Scout Northern Star Council, Beta Theta Pi Foundation and Cathedral Church of St. Mark Foundation.
Judson Bemis
ENTREPRENEUR
Judson has served as the National Director of Development for the Hazelden Foundation, the Vice President of New Business Development, and as the principal of Clere Consulting. He serves on the for profit boards of Technology, Inc. and Imaging Institute, Inc. as well as on the nonprofit boards of Theatre de la Jeune Lune, The Minnesota Orchestral Association, The Guthrie Theater Foundation, Theatre Communications Group (in NYC), and MacPhail Center for Music. He currently has been appointed by the Governor to the Minnesota State Arts Board.
Mike Wethington
CHIEF EXECUTIVE OFFICER & FOUNDER
In addition to leading Outsell, Mike is managing partner of SynetVentures, a Minneapolis-based venture capital firm focused on taking innovative business opportunities to the next level. Mike is also a former Regent of St. John’s University and was honored as a finalist for the 2012 Ernst & Young Entrepreneur of the Year Awards.
Partrick O’Halloran
O’HALLORAN ENT
Patrick was at Accenture for over twenty-two years, including eleven years as its Partner in charge of Customer Insight organization. He co-founded Accenture’s CRM cross industry service line, as well as creating and running the global Customer Insight business unit for eight years, serving some of their largest clients like Washington Mutual and Target. He sits on the board of Datalink, a company that analyzes, designs, implements, and supports information storage infrastructures that store, protect, and provide continuous access to information, and has also served as Founding Partner and Chief Executive Officer of Entiera.
Steve Gill
TALENTI GELATO
Steve is the founder and CEO of Dallas based Talenti Gelato. Talenti is already one of the top 3 brands, successfully competing with other premium ice cream brands in the premium grocery channel. It was acquired by Unilever in 2014. Prior to Talenti, Steve was a Co-Founder and President of Minneapolis based Millennium Import Company from 1993 to 2005 working as a partner with the Edward J. Phillips Family of Minneapolis.
Leadership
Aaron Jerdee
VP, CUSTOMER SUCCESS
Aaron leads the Outsell Customer Success team that supports our more than 1500 clients and boasts industry leading retention. Aaron started at Outsell 9 years ago, as a Customer Success team member and grew to Sales eventually becoming a Regional Sales Manager and leading a highly productive sales team. Aaron has spent the past 13 years in marketing and brings a unique combination of Customer Service, Dealer Operations, and Leadership to our growing Customer Success team.
Anthony Gjonaj
VP, SALES
Anthony Gjonaj leads the Direct Sales teams, helping further accelerate Outsell’s historic growth and establish consistent sales process and operations. He comes to Outsell with over 15 years of automotive experience, including sales and dealer relationship leadership positions at both AutomotiveMastermind and Cars.com. Prior to coming to Outsell, Anthony was the Director of Dealer Relations at AutomotiveMastermind. His favorite color is blue, and loves cooking and golf.
Chris Johnson
VP, DEVELOPMENT
Chris brings more than two decades of leadership experience to Outsell. Previously, he managed the development and delivery of the first Web-enabled Enterprise Resource Planning (ERP) application suite at Lawson Software, and served as the Director of the Development organization for the Governance, Risk, and Compliance business of Thomson Reuters.
Gary Marcotte
SVP, CUSTOMER ENGAGEMENT INNOVATION
Throughout Gary’s 35+ years in Automotive, he has been part of many ground-breaking initiatives, including in the early 1990’s, the launch of Lexus Certified Preowned. He was the long-time leader of Marketing for AutoNation, and since leaving in 2011, has advised many innovative automotive marketers. In his role at Outsell, he helps guide the development process, Product Innovation, and other Strategic growth initiatives.
John Clavadetscher
PRESIDENT
John Clavadetscher adds to the company’s customer engagement expertise a depth of automotive experience and a track record of digital transformation accomplishments. A founding team member at Cars.com, he led the company’s go-to-market and customer-first sales efforts for nearly two decades. Clavadetscher joins Outsell from Cooler Screens Inc., where he was also a founding team member.
John Degnan
VP OF MAJOR ACCOUNTS
John leads Outsell’s growing Sales organization that continues to expand sales even through challenging times. John has nearly 30 years in automotive media, leadership, dealer sales/support, including very successful careers at IHeart Media, CBS, Sinclair Broadcasting and others. At Outsell, John helped launch our Direct to Dealer team that is now an integral part of the organization with a dedicated focus to dealer groups. He was also involved in helping the Dealer Success Team drastically improve Outsell’s retention. John’s rich experience includes leading our Major Account Team as Vice President where he helped launch the Dealer Group Omnihub™ and other groundbreaking Outsell products.
Jon Ochetti
CHIEF FINANCE OFFICER
With over twenty years of experience, Jon has an extensive background in strategic planning, product and business analysis, profit optimization, planning processes, financial systems, and corporate integration. Prior to joining Outsell, he was Vice President of Business Strategy and Financial Planning and Analysis at Star Tribune Media Company.
Justin Kramer
VP, STRATEGIC PARTNERSHIPS
Justin leads our OEM Partnership business that includes strategic white label relationships along with other growing projects that activate OEM data with their dealerships. Justin has over 25 years of automotive experience starting with Ford Credit where he held a variety of leadership roles including training, customer service and sales. Justin’s experience at Outsell includes leading Customer Success and starting the Outsell Caring Committee. Most recently Justin led the large and successful Chevrolet and Agency720 partnership.
Mike Wethington
CHIEF EXECUTIVE OFFICER & FOUNDER
In addition to leading Outsell, Mike is managing partner of SynetVentures, a Minneapolis-based venture capital firm focused on taking innovative business opportunities to the next level. Mike is also a former Regent of St. John’s University and was honored as a finalist for the 2012 Ernst & Young Entrepreneur of the Year Awards.
Nicolle Lamb
VP, MARKETING AND BUSINESS DEVELOPMENT
Nicolle adds to the Outsell’s customer engagement expertise a depth of automotive experience and a track record of marketing accomplishments. Lamb’s past roles include leadership positions at Epsilon/Aspen Marketing and Cars.com/Dealer Inspire. Prior to joining Outsell, she founded her own marketing consulting company, Lane Marketing, and a women’s mentorship and leadership company called WINGS Coaching.
Pam Dixon
VP OF PEOPLE & ORGANIZATIONAL DEVELOPMENT
For over two decades, Pam has served organizations in a variety of industries as a trusted and respected HR and OD Leader. She approaches organizational challenges with curiosity, a systems lens, and an insatiable drive to find optimal solutions, while fostering collaboration and creative problem solving. Pam earned a PhD in Human Resources and Organizational Development from Colorado State University and maintains certifications in change and transition management, mediation, and HR program evaluation.
Rob Duran
VP, PROGRAM MANAGEMENT
Rob oversees our program management portion of the business, working with our program partners to ensure the business runs smoothly and to the highest caliber of service and performance. Rob has been with Outsell for nine years and has continued to see exceptional growth with our programs. He came to the organization with over 25 years of Marketing and Account Management experience.
Roger Noden
VP, DEVELOPMENT
Sami Hodsdon
VP, PROGRAM OPERATIONS
Sami runs the Program Operations team that supports the onboarding and maintenance of clients while ensuring successful delivery of communications across multiple media channels. She started her career at Outsell in 2006 and over the years grew into the role of Director of Program Services. As a Director, she developed a strong team and led the operational requirements for the successful implementation of our new content management system.