Outsell’s customer engagement platform popular option for automotive dealers seeking to increase relevancy and timeliness of marketing messages

Outsell announced a strong third quarter performance, as dealers increasingly turn to Outsell to help them individualize digital marketing communications, proactively manage their reputation on social media, and detect which buyers are currently in market for a vehicle.

Outsell continued to invest heavily in enhancements to Outsell Fuel, its customer engagement platform that manages millions of consumer interactions every month for thousands of dealers representing all major automotive brands. One of the major initiatives driving results for Outsell’s clients has been enhancements to Outsell’s Machine Learning capabilites. Machine Learning, an Artificial Intelligence technique employed by companies like Amazon, Target and Facebook to analyze massive quantities of consumer data in order to provide highly targeted experiences and product suggestions to their customers, is at the core of Outsell’s platform. Outsell is the first company to bring this type of capability to the automotive industry.

This past quarter, Outsell finalized certification in the Reynolds Certified Interface (RCI) program, ensuring the safe, secure and reliable transfer of data for marketing purposes between a Reynolds & Reynolds dealership management system (DMS) and Outsell’s digital marketing platform, Outsell Fuel. Outsell also released Social Display Advertising functionality, as well as launching an eAppend service for dealers to purchase. Fuel Gauge 2.0 which offers enhanced program reporting for dealerships, was also released in Q3.

“The Outsell Platform has become known as a must-have for auto dealers that want to better target and engage with their customers and reach their sales goals,” said Mike Wethington, CEO of Outsell. “With 2017 fast approaching, auto dealers are preparing their strategic marketing plans and budgets while thinking of ways to move the needle on their marketing efforts. We’re looking forward to working with innovative dealers across the country to bring them new ways to enhance their marketing with predictive analytics, buyer detection, cross-channel integration, dynamic targeting and results attribution.”

Other company highlights and accomplishments for Q3 2016 include:

  • Outsell BuyerScout® was selected as one of five finalists for the Driving Sales Executive Summit 2016 Innovation Cup Contest Award. Winners will be announced in Las Vegas on October 25, 2016.
  • Hosted a webinar with Automotive News, Kain Automotive and Outsell’s customers Sunshine Chevrolet and Clear Lake Infiniti on how dealerships can maximize their marketing budget returns.
  • Participated in two speaking sessions on customer engagement strategies at Digital Dealer 21 Conference.
  • Expanded its office space by adding a second floor to its operations in Capella Tower in Minneapolis.

For more information about Outsell’s award-winning customer engagement platform, please visit: http://www.outsell.com/dealers/.

Company to demonstrate new features at Driving Sales Executive Summit, taking place Oct. 23-25 in Las Vegas

Outsell launched today its new Dynamic Content feature for its Outsell Fuel platform that takes targeted email to the next level. Outsell’s new proprietary machine-learning algorithms anticipate consumer wants and needs, such as which vehicles they are most likely to purchase, and then automatically serve up content that fits each individual’s interest. The company will demonstrate Dynamic Content at the Driving Sales Executive Summit (DSES), taking place Oct. 23-25 at the Bellagio in Las Vegas.

Traditionally, email-marketing solutions segment customers into similar groups and personalize content for a segment, but not for individuals.

“The ability to serve up dynamic content on an individual basis is a ‘holy grail’ of sorts for marketers,” said Bryan Harwood, CTO of Outsell. “We’ve cracked the code on delivering that capability with powerful new machine-learning algorithms that we developed in house. As of today, Outsell customers will have Dynamic Content capabilities for email and web content as part of their SaaS platform. In the coming months, we’ll add it for social media as well, and also add the ability to generate dynamic offers.”

Outsell’s Dynamic Content feature enables auto dealers to:

  • Serve specific content to individual consumers – both copy and imagery;
  • Boost response rates and ultimately sales due to more personalized and relevant model content; and
  • Present web/mobile shoppers with pre-populated lead forms that improve completion rates up to 36 percent.

Once a dealer activates Outsell’s Dynamic Content feature and adds a customer or customer list to Outsell Fuel, the process of personalizing and sending offers is completely automated.

At DSES, Outsell will also demonstrate its Outsell eAppend service, which can help dealers increase their email addressable database by 35 percent, ensure that email addresses are valid, and improve program results.

Outsell also announced that its BuyerScout buyer detection solution is a finalist for the DSES Innovation Cup, which recognizes the most innovative solutions in automotive marketing. Outsell’s CTO Bryan Harwood will make his presentation to the Innovation Cup judges on Oct. 24 at 1:40 pm in the Bellagio Ballroom.

Outsell will be exhibiting at DSES. To schedule an appointment at the show, email info@outsell.com.

To learn more about Dynamic Content, Outsell eAppend or BuyerScout, visit www.outsell.com.

David Kain and Outsell dealer customers join webinar to discuss new marketing initiatives to close out a successful 2016 and strategies to plan ahead for 2017

Outsell announced today that it will sponsor a free one-hour webinar hosted by Automotive News on the topic, “Maximize Marketing Budget Returns to Rock 2017” on Tuesday, September 27, 2016 at 2:00 p.m. Eastern.

With 2017 just around the corner, the time is rapidly approaching for dealers to evaluate their marketing budgets for the year. With a multitude of initiatives competing for a limited pool of dollars, it’s a good idea for dealers to take a hard look at their marketing strategy as a whole.

Join David Kain, President, Kain Automotive Inc.; Kristy Elliott, Executive Manager, Sunshine Chevrolet; Billy Frank, General Manager, Clear Lake Infiniti; and Valerie Vallancourt, Director of Marketing, Outsell, as they discuss marketing initiatives that will prove to be the most successful to finish out 2016, and options to invest in for 2017.

During this webinar, the panel of dealers and industry experts will discuss:

  • Marketing initiatives that delivered the best return for dealers.
  • The newest marketing technologies and benefits for dealerships.
  • The criteria to evaluate digital marketing vendors.
  • An overview of what dealers should be thinking about from a strategic marketing perspective.

Speakers: David Kain, President, Kain Automotive Inc.; Kristy Elliott, Executive Manager, Sunshine Chevrolet; Billy Frank, General Manager, Clear Lake Infiniti; and Valerie Vallancourt, Director of Marketing, Outsell: Phil Nussel, Online Editor, Automotive News

Maximize Marketing Budget Returns to Rock 2017

Your computer

Tuesday, September 27, 2016 from 2:00 – 3:00 p.m. Eastern

To register for the free event or if you have questions, please visit:

Webinar Registration Link
Email powerTRAINING@autonews.com



New Outsell Fuel features gives boost to digital marketing campaigns for auto dealers

Outsell announced today that Q2 2016 proved to be another successful quarter. This past quarter, Outsell continued to add more exclusive new features to its multi-channel customer engagement platform which helped overachieve the sales plan and increase overall company growth.

Outsell introduced enhancements to Outsell Fuel, its customer engagement platform that manages millions of consumer interactions every month for dealers nationwide representing all major automotive brands. In line with their strategic position that promotes an open ecosystem, Outsell expanded its Outsell Connect framework, gaining certification from Reynolds & Reynolds and building more integrations to all dealer CRM systems. These integrations further position Outsell as a central platform that enables dealers to reach out to individual customers and prospects throughout their lifecycle directly from the systems they use every day.

“The Outsell Platform continues to be a popular and lucrative solution for auto dealers across the nation who are seeking to create more effective engagements with prospects and customers across their individual lifecycles,” said Mike Wethington, CEO of Outsell. “Once again I’m impressed with the talented group of Outsell employees that continue to bring our dealer customers new and creative digital marketing features and analytic functionality to help them stay competitive in the auto industry.”

Other Outsell highlights and accomplishments for Q2 2016 included:

  • Participated at the 2016 Dealer Marketing Strategies Conference.
  • Hotsted a panel discussion with PCG Companies and Chevrolet dealer customer at the New England Digital Dealer Workshop.
  • Star Tribune named Outsell one of the 2016 Top Workplaces in Minnesota.
  • HR Executive Magazine selected Catherine Decker, Director of Human Resources as a “2016 HR Rising Star.”
  • Announced the promotion of Guy Super to Vice President of Sales.

In addition, Outsell and agency partner DSplus’ 2015 Toyota Camry Launch digital marketing campaign won two high-profile awards in Q2. To date, the 2015 Toyota Camry Launch campaign has earned a total of eleven international marketing and advertising awards and honors.

For more information about Outsell’s award-winning customer engagement platform, please visit: http://www.outsell.com/dealers/

Outsell, PCG Companies and Sunshine Chevrolet to participate in panel discussion and presentation on customer engagement strategies and what dealers can do to transform their marketing in the digital world

Outsell announced today that it has been invited to present and participate on a panel along with PCG Companies and Sunshine Chevrolet at Digital Dealer 21 taking place August 8-10, 2016 in Las Vegas at the MGM Grand Las Vegas Hotel & Casino.

Brian Pasch, Principal of PCG Companies, Kristy Elliott, Executive Director of Sunshine Chevrolet (part of the SunStar Network), and Outsell’s Valerie Vallancourt, Director of Marketing will present a panel discussion on the “Top Five Ways Automotive Dealers Can Transform Their Marketing in a Digital World and Increase Customer Engagement.” This panel will take place Monday, August 8 from 8:00am – 8:50am. This panel of experts will discuss the top five ways automotive dealers can transform their marketing and increase customer engagement – and the tools as well as strategies that can be used to engage consumers where they are in the buyer’s journey.

The next presentation will feature a discussion led by Outsell’s Valerie Vallancourt and Sunshine Chevrolet’s Kristy Elliott on the topic “The 5 Stages of Customer Engagement and What Auto Dealers Can Do To Optimize Each One” on Tuesday, August 9 from 9:30am – 10:20am. This session will explain the 5 stages of customer engagement – Discover, Shop, Buy, Own and Advocate and the tools that can be used at each stage, such as email, mobile, direct marketing, and social. The key to the success of the lifecycle is to ensure the tactics are analytically driven. Also, they will review simple customer engagement tools and strategies that can transform how dealers communicate with customers and prospects throughout the customer lifecycle.

Outsell is also a sponsor at Digital Dealer 21 and will showcase its customer engagement platform, Outsell Fuel™ and its numerous functionalities, such as Outsell BuyerScout at booth #320. Outsell Fuel, is a multi-channel customer engagement platform that enables automotive dealers to engage with customers wherever they are in their lifecycle, track behaviors to identify in-market buyers, and understand shopper intensity. Outsell Fuel manages millions of consumer interactions every month for dealers nationwide representing all major automotive brands.

For more information, please visit: www.outsell.com/events

Certification facilitates safe and secure exchange of data between the Reynolds and Reynolds DMS and Outsell’s Digital Marketing Platform Outsell Fuel

Outsell announced today that it has achieved certification in the Reynolds Certified Interface (RCI) program. RCI program certification helps ensure the safe, secure and reliable transfer of data between a Reynolds and Reynolds dealership management system (DMS) and Outsell’s digital marketing platform, Outsell Fuel.

“RCI certification enables dealers to send data safely and securely from a Reynolds DMS to Outsell’s platform for digital marketing purposes,” said Bryan Harwood, Outsell’s Chief Technology Officer. “Auto dealers who already use both Reynolds and Outsell can now benefit from a smoother, more reliable data-exchange process.”

For more information about Outsell’s customer engagement platform, Outsell Fuel, please visit: www.outsell.com/dealers

Learn how offense is the best defense for dealerships to stay competitive

Outsell will sponsor a free one-hour power training webinar hosted by Automotive News on the topic, “Offense Is The Best Defense: Keep Your Customers From Shopping Elsewhere” on Wednesday, June 8, 2016 at 2:00 pm Eastern.

Did you know that on average over 46% of customers choose not to come back to a dealership for their next purchase? And 13% of them are buying the same brand sold from another dealership. So what can dealers do to address this? Dealers have the power to prevent their customers from making a purchase elsewhere. And furthermore, some dealers aren’t aware that they already have all the inside data they need to attract additional active shoppers in their area.

Join automotive industry thought leaders Jon Petron and Craig Vore from Outsell as they discuss with Dave Versical of Automotive News how easy it is for dealers to use the treasure trove of behavioral data they currently have to:

  • Predict who’s ready to buy so they can reach out to them before the competition does.
  • Figure out when old leads from years ago begin shopping again.
  • Track a previous customer’s shopping habits to figure out which vehicles, products, and services are most relevant to them.
  • Continuously stay top-of-mind with customers throughout their vehicle’s life cycle.

Speakers: Jon Petron, Vice President of Advanced Services, Outsell and Craig Vore, Insights Manager – Strategy & Optimization, Outsell. Moderator: Dave Versical, Director of Editorial Operations, Automotive News

“Offense Is The Best Defense: Keep Your Customers From Shopping Elsewhere”

Your computer

Wednesday, June 8, 2016 from 2:00 – 3:00 pm Eastern

To register for the free event or if you have questions, please visit: http://www.outsell.com/outsell-events/

Webinar Registration Link
Email powerTRAINING@autonews.com

Outsell featured sponsor and exhibitor at this year’s high level dealer marketing event

Outsell is showcasing its solutions at the upcoming 6th annual 2016 Dealer Marketing Strategies Conference (DMSC), taking place in Napa Valley, California from May 22 – May 24, 2016.

At booth #106, Outsell will feature:

  • Outsell Fuel, a multi-channel customer engagement platform that enables automotive dealers to engage with customers wherever they are in their lifecycle, track behaviors to identify in-market buyers, and understand shopper intensity.
  • BuyerScout®, the only buyer detection product that predicts who’s going to buy and provides dealers with a scored list and information into what consumers are doing, identifying hot prospects before your competition.
  • New Service Campaigns, that boost traffic to dealer service bays.
  • A new integration with Google Analytics that gives auto dealers enhanced web analytics tracking.

The Digital Marketing Strategies Conference, a PCG event, is a high-level executive planning event designed to assist automotive dealers with creating a highly effective digital marketing strategy for the year ahead. The workshops are hands-on, intimate, highly engaging, and rich in content designed for dealers, managers, and Internet sales professionals who want to stay ahead of their local competition.

“We’re looking forward to this event and sharing our solutions and ideas with the dealer community. Auto dealers know they need to create more advanced digital marketing strategies and move from sporadic, generic email blasts to a more structured, automated, and individualized communications process – but they struggle with how to do it,” said Bryan Harwood, Chief Technology Officer of Outsell. “Outsell’s platform outperforms other solutions because it adapts to individual consumers’ lifecycles and engages with them in a way that is individually effective. The feedback we receive from our dealer customers is extremely positive – they’re experiencing returns that range from 9-30x on their Outsell investment.”

Outsell’s multi-channel customer engagement platform manages millions of interactions every month for dealers all major automotive brands. To learn more about Outsell, visit the company at booth #106 at the DMSC, or visit www.outsell.com. DMSC will be located at the Napa Valley Marriott Resort & Spa. To register at this event, please visit http://digitalmarketingstrategies.org/register/

Award honors top human resource executives across the country

Outsell announced today that Human Resource Executive magazine has selected Outsell Director of Human Resources Catherine Decker as one of its five 2016 HR Rising Stars. This is the magazine’s 11th year presenting this award, which honors the country’s top human resource professionals leading change and innovation across various industries. Winners were featured in the May issue of the magazine “HR’s Rising Stars.”

This award recognizes senior HR professionals who have demonstrated leadership, the ability to successfully launch significant HR initiatives and programs, and the ability to manage major HR-related tasks.

At Outsell, Catherine launched several new HR programs and processes that contributed to Outsell’s positive team culture and improved the company’s bottom line. Catherine instituted Stay Interviews, to not only increase retention but to help employee’s problem solve and create another method for employee feedback to reach senior management. She also replaced a generous PTO policy with an innovative Unlimited PTO policy which further acknowledged the high regard, appreciation, and trust the company places in its associates. Catherine brought recruiting in-house and rolled out a new Human Resource Information System (HRIS) across the organization which is making HR processes more efficient for all associates. Lastly, Catherine lends her expertise to the Outsell Leadership Team, the Compensation Sub-Committee with Outsell’s board members and the Outsell Caring Committee. Outsell has doubled its number of associates and expanded from having associates in one state to as many as 10 states during her tenure. Outsell is actively recruiting new associates across the organization. A full list of open positions may be found here http://www.outsell.com/careers/.

“On behalf of all the associates at Outsell, I would like to congratulate Catherine on this award and acknowledge her outstanding leadership in this role,” said Matt Hanley, CFO of Outsell. “Catherine believes in a progressive HR environment and developed many new programs that have proven to be very well received among Outsell employees and management.”

“As a growing company with a maturing workforce at Outsell, I am committed to working closely with senior management and associates to develop programs that support our culture and business goals,” said Decker. “I am honored to receive this award from Human Resource Executive magazine and thrilled to be recognized among the other inspiring HR professionals.”

About HR 2016 Rising Stars
Judges for this year’s contest include Charlie Tharp, chief executive officer for the Center on Executive Compensation, a division of the HR Policy Association, and former senior vice president of human resources for Bristol-Myers Squibb Co.; Michele Darling, president of Michele Darling and Associates in Mississauga, Ontario, and former executive vice president of corporate governance and human resources for Prudential Insurance Co.; Gregory Hessel, senior client partner with the human resources practice and managing director of global client development at Korn/Ferry International’s Dallas offices; and Kristen B. Frasch, managing editor of Human Resource Executive® magazine. To read stories on past winners and learn more about the award, please visit HREOnline™ HR’s Rising Stars.

Brings Years of Automotive Sales and Marketing Experience to Promote Outsell Fuel Platform

Outsell announced today that sales executive Guy Super has been promoted to Outsell’s management team as Vice President of Sales.

As Vice President of Sales, Super is focused on driving sales nationwide for the company’s powerful Outsell Fuel platform; a proprietary multi-channel customer engagement solution that makes dealers lives easier. Dealers using Outsell’s proprietary technology are tipped off when customers are most ready to engage, buy, or service. Super will manage, develop and lead the Outsell Direct to Dealer sales and business development teams and the ongoing adoption of Outsell’s solutions by dealers who rely upon Outsell’s easy to use platform to engage consumers on a consistent, individualized basis and drive more sales.

Most recently, Super was Outsell’s director of territory sales and prior to joining Outsell, Super was an award-winning sales director with Dominion Enterprises where he significantly increased sales and the company’s overall customer base. Super is a proven leader in building, managing and developing strategic sales teams and go-to-market strategies. He has also held senior management roles with Autobase, Inc. and Village Automotive Group. Super holds a Bachelor of Science in History from Lawrence University.

“Guy Super has been an essential part of the Outsell sales team and we are thrilled to have him join our management team as vice president of sales,” said Mike Wethington, president and CEO of Outsell. “Guy has an impressive track record of driving sales in the automotive industry and will be instrumental as we continue to promote the Outsell Fuel platform to dealers nationwide. Guy is a strategic sales and marketing expert, and I am thoroughly impressed with his ability to lead as well his knack for reaching out and connecting with the dealer community.”

“I’m excited about this new opportunity and continuing to work closely with the marketing, and product and development teams at Outsell to promote the Outsell Fuel platform,” said Guy Super. “I’m looking forward to building on Outsell’s current sales momentum to ensure a successful year.”