AutoNation First Quarter Revenue Up 17%

Congratulations to AutoNation and the announcement of their successful Q1 results. AutoNation is America’s largest automotive retailer for new and used vehicles and reported a record net income for their first quarter of 2011. New vehicle unit sales increased 23% overall.

While this is exciting news for AutoNation it is also good news for the automotive industry at large, as those results are reportedly in line with others across the nation. Despite harsh economic times, the crisis in Japan, and continuously rising gas prices, sales and revenue are seeing a huge increase over last year.

Mike Jackson, Chairman and Chief Executive Officer for AutoNation, said:

“While the underlying recovery in consumer demand for autos remains on track in the United States, due to Japanese supply constraints throughout the remainder of 2011, we are revising our planning assumption for 2011 full-year U.S. industry new vehicle sales downward from 12.8 million units to mid-12 million units. Based on current information, we see significant reductions in vehicle shipments from Japanese manufacturers through year-end, with the resumption of normal shipment levels in early 2012.”

Mr. Jackson added:

“Our diversified business model is resilient and adaptable. We are confident we can manage through the challenges presented by Japanese product constraints. We also continue to be optimistic about the long-term recovery for the U.S. auto market.”

Read the full article from PR Newswire here.

Congratulations again to AutoNation and good luck heading further into Q2 and the remainder of 2011.

Outsell Announces Strong Results & New Platform Functionality

Minneapolis, MN, April 28, 2011 – www.outsell.com – Outsell, one of the leading digital marketing software and services providers, announced today impressive revenue results and new initiatives targeted at continued rapid growth. Outsell revenues for Q1 2011 was up 63% over Q1 2010.

“Outsell’s SaaS Marketing Platform is proving to be a disruptive innovation in the digital marketing space,” said Outsell CEO Mike Wethington. “We’ve managed to create a highly effective, easy to use solution that provides personalized, interlinked messaging across all the digital channels, while keeping installation and usage costs low. We are continuing to invest heavily into resources for the future growth of the platform.”

In major highlights for Q1, 2011:

— Outsell continued to roll out customized, white-labeled versions of the Digital Engagement Platform to dealers from 3 of the major manufacturers operating in the US. Currently the Outsell Platform is only available via exclusive agreement with select manufacturers and advertising agencies. More information is available here.

— Outsell released additional functionality within the Digital Engagement Platform, including a Mobile QR code campaign that allows users to scan imprinted QR codes (which are generally affixed to products or placed within ads) with their smart-phone in order to receive additional information and discounts for a vehicle or product directly to their mobile device. The first campaign using Mobile QR code technology was executed for a new vehicle model launch. Outsell also continued to roll out the Mobile Service Club TM campaign that enables retailers to interact with opt-in users via text message. Notably, Outsell executed a Mobile SMS based campaign for a major manufacturer for the Chicago Auto Show.

— Outsell’s Campaign Operations sent 30.5 million messages to automotive consumers in the first quarter of 2011, communicating with over 10 million American consumers every month. The Outsell Live Chat service handled over 60 thousand consumer chats in the same period, consistently maintaining a lead capture rate in excess of 50%.

— Outsell hired Susan Sperl as the Vice President of Operations. Susan has a depth of experience in directing product and service development, product management, P&L and process optimization of customer services for SaaS-based, packaged and custom informatics solutions and products. She is responsible for Outsell’s strategic account management, campaign operations, dealer services, Live Chat and program management. Prior to Outsell, Susan held senior leadership roles at FICO (formerly Fair Isaac) and Accenture. Click Here to learn more.

About Outsell LLC

Outsell (www.outsell.com)is revolutionizing the way consumers engage with brands. The Outsell Digital Engagement Platform executes intelligent, data-driven digital marketing campaigns that change consumer perceptions, drive measurable sales and deliver more profit per marketing dollar spent

Outsell The Intelligent Marketing Company TM

Technology, Software & Services Management Executive Sperl Enhances Outsell’s Operational Excellence

Minneapolis, MN, April 21, 2011 – www.outsell.com – Outsell, a leading digital marketing provider, announced today that software and product management executive Susan Sperl has joined the Outsell team as Vice President of Operations. Susan has a depth of experience in directing product and service development, product management, P&L and process optimization of customer services for SaaS-based, packaged and custom informatics solutions and products.

Sperl’s over two decades of considerable experience and professional expertise are complementing her new role at Outsell. Susan held senior leadership roles at FICO (formerly Fair Isaac) and Accenture. As a Vice President at FICO, Susan managed a $45 million product portfolio and P&L, developing and executing market strategies and targeting new market segments. As an Associate Partner at Accenture, she managed the utilization of large teams of consultants working on large scale strategic initiatives, programs and projects for clients across a wide variety of industries.

“Bringing Susan on board positions Outsell to expand its value-added services in our account management, campaign operations, Live Chat, and program management departments,” said Outsell CEO Mike Wethington. “Susan’s exceptional work at FICO and Accenture has already paid dividends by augmenting Outsell’s core operations. She joined our team already firmly established at the cutting edge of her professional niche, and her addition to the Outsell team will continue to yield dramatic results for our clients through her experience in market leading informatics and analytic solutions and products.”

As Vice President of Operations, Susan’s day-to-day responsibilities at Outsell include strategic account management, campaign operations, automotive dealer services, Live Chat, and program management.

“The challenging position and dynamic work environment at Outsell, as well as the innovative spirit I’ve already seen at work here has confirmed that I’ve come to work for the right company,” commented Sperl. “I enjoy a challenge, particularly in addressing issues that come from high growth and which relate to sustaining growth. I’m thrilled to work at such an industry-leading and forward-looking company.”

About Outsell LLC

Outsell (www.outsell.com) is revolutionizing the way consumers engage with brands. The Outsell Digital Engagement Platform executes intelligent, data-driven digital marketing campaigns that change consumer perceptions, drive measurable sales and deliver more profit per marketing dollar spent.

Outsell The Intelligent Marketing Company TM

Outsell announces 31% growth in 2010 & the rollout of a new Digital Engagement Management Platform.

Minneapolis, MN, February 1, 2011 – www.outsell.com – Outsell, the leading Digital Engagement Management (DEM) Platform provider to the automotive industry, today announced their annual results for 2010. Despite the instability of the US economy in 2010, Outsell had a strong financial year, generating a 31% year-over-year increase in revenue in 2010 along with continued profitability.

“Outsell’s growth is directly related to the evolution of the American consumer’s digital communication habits,” said Mike Wethington, CEO of Outsell. “Companies are waking up to the reality of a new marketing landscape in which consumer messaging is both highly personalized, as well as deeply interlinked across channels. Due in large part to the extensive leveraging of multiple sources of online and offline data by the platform, the Outsell DEM Platform’s early-adopters in 2010 are now positioned ahead of the market for the coming year, and are making significant gains.”

Currently the Outsell DEM Platform is only available via exclusive agreement with select manufacturers and advertising agencies. More information is available at: http://www.youtube.com/user/outsell#p/a/u/2/Ez2pqBXlA6c

Other Outsell highlights from 2010 are as follows:

— Outsell announced the successful rollout of a brand new Digital Engagement Management Platform. After 18 months of intensive development and piloting, the platform was rolled out to dealerships belonging to 3 of the top 5 major automotive manufacturers in the US. The Outsell Platform has consistently generated 5:1+ ROI results, with some dealers seeing in excess of 30:1.

— Major new functionality was released within the Outsell Digital Engagement Management Platform, including new and easy to use reporting layouts, a powerful sales & opportunities mapping tool that allows users to see geographic representations of their campaign results within customized Google Maps, and the “Consumer Purchase PathTM” – a readership/purchase event timeline for each individual consumer. Outsell also increased the volume and diversity of the campaigns available within the platform; in particular Outsell rolled out a new campaign offering targeting mobile/SMS users called “The Mobile Service ClubTM” with outstanding results.

— Outsell’s Campaign Operations sent 94.5 million messages to automotive consumers in 2010- a 45.6% year-over-year increase in Digital Subscriber messages sends. Live Chat lead volumes also increased by 20% in 2010, generating high-value sales, service and sales support opportunities to dealerships, while maintaining industry leading response times of less than 5 seconds.

— Outsell engaged Korn/Ferry International, a leading talent management firm, to develop and execute a talent and leadership development program for key Outsell associates. This included an overall organizational scaling plan. Outsell & Korn/Ferry successfully completed the rollout and training on a new set of core competencies with the first cohort of associates – this training is aimed at the continued development of Outsell associates to position Outsell for continued sustainable growth and rapid expansion.

— Outsell continued to increase staffing through 2010, especially in the campaign operations and strategic alliance management functions, and announced several new hires and promotions to key positions in the organization.

About Outsell LLC

Outsell (www.outsell.com) is revolutionizing the way brands engage with consumers. Our digital engagement management platform makes it easy to manage consumer engagement more profitably.

Outsell The Intelligent Marketing Company TM