Company also launches new marketing automation product packages to help dealers accelerate their move to digital

Outsell launched today a new addition to its NeuroMotics® AI marketing-driven platform: Inventory Mover, the industry’s first inventory recommendation engine that automatically sorts through consumers in a dealer’s DMS and CRM, identifies in-market consumers, predicts which VINs will appeal to each consumer, and dynamically shows unique live inventory recommendations to each consumer via automated, individualized emails.

Outsell is already known for its NeuroMotics® AI brain that powers its comprehensive marketing suite. Outsell employs a real-time customer lifecycle based approach that helps dealers accelerate sales by individualizing consumer messages. Its BuyerScout® software detects and tips dealers off to in-market buyers. Now with Inventory Mover, dealers can automatically highlight and match would-be buyers with specific inventory to help them move inventory off their lots faster.

For every month a car sits on the lot unsold, a dealer pays $150-300 in interest, cutting into profits. For that reason, dealers prefer to move inventory within 60 days of receipt. Outsell’s Inventory Mover helps by:

  • Analyzing consumer behavior to determine which vehicles in inventory are best for each person, and dynamically serving up those vehicles through individualized marketing communications.
  • Identifying aging inventory and matching VINs to people who are likely interested in those models.
  • Driving traffic directly to dealer Vehicle Detail Pages (VDPs).
  • Updating recommendations seamlessly as inventory is rotated – dealers can specify which vehicles to highlight, or let Outsell completely automate the process.
  • Monitoring shopping behavior and updating recommendations daily.
  • Generating direct leads with availability form, conveniently pre-filling the form for customers so they can indicate their interest with one click.

Back-end integration is via API – Outsell Inventory Mover simply connects to the dealer’s existing inventory database.

“Outsell’s Inventory Mover takes AI and inventory recommendations to the next level,” said Brian Pasch, Founder of PCG Companies. “This solves a critical problem for dealers – accelerating inventory turnover and minimizing their carrying costs.”

Bryan Harwood, President of Outsell, said:

“Inventory Mover significantly enhances a dealer’s ability to move their inventory quicker. Outsell not only helps dealers determine who’s in market, but can now match the right inventory that appeals most to individual consumers. Our dealer customers are excited about this new solution – a significant number have already subscribed to it, pre-launch.”

Outsell also launched today new product packages that enable dealers to accelerate their move to digital. Designed to meet the most common needs of dealers, the packages are:

  • Optimize: Provides all the basics for effective, individualized digital marketing, including buyer identification, inventory matching and automated communications that are individualized for each consumer’s unique needs and preferences.
  • Capitalize: All of the features of Optimize, plus the tools required for Conquest campaigns for obtaining net-new customers.
  • Specialize: Designed for smaller OEM dealers handling exotic brands, this package provides everything required to automate individualized email communications.
  • Socialize: Dealers who want to connect with customers via social media can leverage the Socialize package to serve up relevant, individualized content that encourages customers to leave reviews, increasing customer satisfaction and helping attract more business.
  • Maximize: This package includes the full suite of Outsell solutions for buyer detection, inventory matching, automated and individualized communications, and social media optimization.

“Outsell’s new packages help dealers quickly determine what they need for digital marketing,” said Harwood. “Nearly all our customers use a combination of Outsell solutions. Our new packages expand their ability to automatically and continually engage their consumers throughout their lifecycle, drive measurable sales and profit results, and save them some money.”

To learn more about Inventory Mover or Outsell’s new product packages, visit www.outsell.com/inventorymover.

Six-year veteran of Outsell has played key role in broadening Outsell’s capabilities

Outsell announced today that CTO Bryan Harwood has been elevated to President of the company, in recognition for the important role he has played in driving Outsell’s growth and success in recent years.

In addition, Outsell has rounded out its senior management team with the addition of two new executives: Litded Davis has been promoted to Vice President, Product and Program Management, and Chris Johnson has been promoted to Vice President, Development. Both have made significant contributions to the organization during their tenure with Outsell.

Outsell achieved record-breaking sales in Q1, after closing out a very strong 2016. Direct sales now comprise a significant percentage of revenue, and the company maintains strong channel sales as well from agency partners such as Agency 720 and Saatchi & Saatchi.

Mike Wethington, CEO and Founder of Outsell, said:

“While serving as CTO, Bryan frequently contributed to operational discussions and decisions that demonstrated to me and the Board that he was capable of taking on more responsibility. He’s played an important part in not only helping to expand Outsell’s capabilities over the past six years, but also in working with our internal team, customers and partners to make sure our new products were widely adopted by auto dealers. I’m very pleased to see him take a more active role in managing the company’s strategy and growth.”

“Analytics are essential in auto sales, and Outsell helps dealers leverage technology to forge closer relationships with consumers,” said Harwood, now President. “There is so much opportunity in this market, and Outsell has built a fantastic marketing platform that can grow in many ways. I’m looking forward to working closely with Mike and the rest of the Outsell team to make it happen.”

About Harwood, Johnson and Davis
Bryan Harwood joined Outsell in 2011 as CTO. He is an innovative technology leader with a depth of experience building out data and transaction processing systems on a massive scale for global enterprises. Harwood began his career as an IT Architect at IBM Global Services working with clients on large implementation projects. Following IBM, he was Lead Architect at Sun Microsystems, architecting a global e-commerce and content management solution for a top e-learning company. He then moved to the role of Fellow & Chief Architect at Galileo/Travelport, building out the first web services platform for the travel industry, which allowed travel sites like Orbitz, Cheaptickets and Expedia to integrate their systems seamlessly. This next-generation Global Distribution System (GDS) was a revolutionary project in the travel industry. He holds a BS in Information and Computer Science from UC Irvine.

Litded Davis is a results-driven individual with more than 15 years of product and project management experience leading strategic initiatives and delivering innovative products in the healthcare, insurance, banking, incentive and automotive industries. As Vice President, Product and Program Management, Davis implements PMO and product management practices. She leads a talented group of product strategists, product managers, project managers and business systems analysts driving the next generation of the Outsell platform. Previously, Davis was director of the project management organization at Outsell.  She has also held program and product development positions at Hallmark Business Connections, United Healthcare, TCF Bank, Baker Hill (acquired by Experian) and One America (formerly American United Life Insurance).  Davis holds a BS in Finance from Indiana University Kelly School of Business and Certificate of Programming from the University of Minnesota.

Chris Johnson brings more than two decades of leadership experience to Outsell, with the majority focused on scaling smaller development shops up to enable high growth through the professionalization of software delivery practices. At Outsell, Johnson has managed the Development and Infrastructure teams, helping guide the technology practices through the transitions to Amazon Web Services (AWS), .NET development platforms and ecosystems, and Agile development methodologies. Prior to joining Outsell, Johnson managed the development and delivery of the first Web-enabled Enterprise Resource Planning (ERP) application suite at Lawson Software, and served as the Director of the Development organization for the Governance, Risk, and Compliance business of Thomson Reuters. He holds BS degrees from the University of Minnesota in both Astrophysics and Physical Science Education, as well as a Master’s degree from the University of Saint Thomas.

“Bryan, Litded and Chris have all contributed to Outsell’s past success in measurable ways,” said Wethington. “These promotions are well deserved and help position Outsell for future success and growth.”

Outsell and Automotive News host May 16 webinar

Outsell announced today that it has partnered with Automotive News to host an upcoming webinar titled, “Key Strategies to Effectively Measure Marketing.” The free, online event takes place May 16 at 2pm ET.

Thanks to evolving technologies and access to more data than ever before, marketers can make smarter decisions that drive more meaningful outcomes. These outcomes allow you to enhance the consumer experience and improve overall performance.

Join Katie Johnson, Corporate Marketing Manager for Village Automotive Group; Chip Alvey, Digital Director for Oxmoor Auto Group; and Outsell’s Vice President of Sales Guy Super as they uncover key strategies to help you master measuring your digital marketing.

Attendees will learn to understand how to measure the influence and effectiveness of your marketing efforts by:

  • Focusing on key marketing measurement strategies
  • Avoiding measurement pitfalls that skew results
  • Making data driven decisions for smarter outcomes

Who:
Katie Johnson, Corporate Marketing Manager for Village Automotive Group; Chip Alvey, Digital Director for Oxmoor Auto Group; and Outsell’s Vice President of Sales Guy Super

What:
“Key Strategies To Effectively Measure Marketing”

Where:
Online with Automotive News

When:
Tuesday, May 16, 2017 at 2pm ET

Company adds powerful new features to its popular marketing platform

Outsell announced today that it started off the year with record-breaking sales in Q1. The company exceeded the sales bookings plan with performance of 153% of plan for the quarter. Outsell’s direct sales channel continued to scale rapidly with year over year Q1 growth of 132% in sales bookings. Channel sales performance exceeded the company’s plan with solid bookings working closely with agency partners Agency 720 and Saatchi & Saatchi.

The Outsell marketing platform manages millions of interactions every month for dealers representing all major automotive brands. Outsell’s new product development work continues to produce  innovations and in recent months, the company added new features to its platform that helped drive significant demand for its products, including:

  • Social Ads – Helps dealers reach the unreachable in their database, attract new buyers to their store, and keep active in-market shoppers engaged with relevant, eye-catching ads on the world’s most popular social platform – Facebook.
  • Single Consumer View – Outsell’s platform now offers a way for dealers to view everything they know about a customer in one place – not just name and contact info, but current vehicle, service and sales history, and engagement with past marketing campaigns.
  • Automated Review Solicitation – 70 percent of car buyers are influenced by online dealership reviews. Outsell Reputation Management, an add-on to the platform, now gives dealers the ability to automatically request reviews from customers, and guide them through the process of posting those reviews.
  • Outsell Connect product with DMS Connect for CDK – CDK is a popular Dealer Management System (DMS) used by many Outsell customers. Outsell is now a CDK integration partner and ensures quick, simple and secure connections and data sharing.

Other Outsell highlights and accomplishments for Q1 2017 include:

  • Convening its first-ever Customer Advisory Board (CAB) meeting at the NADA Convention & Expo.
  • PCG Research recognized the Outsell platform as “one of the best-kept industry secrets” in its new report. For a copy of the new PCG Research report on Outsell, visithttp://www.pcgresearch.com/outsell/.
  • Outsell’s channel marketing platform won the2017 Automotive Website Award (AWA) in the Marketing Solutions category.

“2016 ended ahead of plan and 2017 is off to a great start with a solid performance from all our sales channels,” said Mike Wethington, CEO of Outsell. “As we move into the second quarter, dealers are assessing their marketing programs to make sure they’re maximizing their marketing efforts and ROI. Our goal is to make auto dealers’ lives easier by giving them a robust automated marketing platform that helps them gain greater insights into customer needs, ultimately boosting sales and service.”

Event taking place April 11-13 in Tampa

Outsell announced today that its Vice President of Marketing, Valerie Vallancourt, will moderate a panel about maximizing marketing ROI at the Digital Dealer 22 conference, taking place April 11-13 in Tampa, Fla.

Panel participants include Kristy Elliott, Dealer/Operator at Sunshine Chevrolet; Billy Frank, General Manager at Clear Lake Infiniti; and David Kain, President, Kain Automotive Group.

As dealers move into the second quarter of 2017, now it’s a good time for them to reflect and re-adjust their marketing efforts. With a multitude of initiatives competing for a limited pool of dollars, dealers should to take a hard look at their marketing strategy. Many are ditching traditional marketing – such as newspaper and radio ads – and going completely digital. That’s because unlike traditional marketing, digital marketing can easily be personalized, works great on mobile devices, and most importantly, it’s measurable so dealers know what return they are getting for every dollar spent.

Attendees will learn about:

  • Marketing initiatives that deliver the best return for dealers.
  • The newest marketing technologies and benefits for dealerships.
  • The criteria to evaluate digital marketing vendors.
  • An overview of what dealers should be thinking about from a strategic marketing perspective.

Who:
Moderator: Valerie Vallancourt, Vice President of Marketing at Outsell. Panelists: Kristy Elliott, Dealer/Operator at Sunshine Chevrolet; Billy Frank, General Manager at Clear Lake Infiniti; and David Kain, President, Kain Automotive Group.

What:
“How Dealerships Can Maximize Their Marketing Budget Returns”

Where:
Digital Dealer 22

When:
Wednesday, April 12, 2017 from 10:00-10:50 am ET

Learn how to increase consumer engagement with new dealer marketing strategies

Outsell announced today that it is hosting a webinar with DrivingSales on the topic, “Maximize Customer Retention and Expand Reach with Marketing Automation,” on Tuesday, March 14, 2017 at 12:00 pm Eastern.

Matthew Welch, General Manager of Auburn Volkswagen, joins Outsell and DrivingSales for this webinar to discuss the changing nature of digital marketing and how auto dealers can maximize customer retention and expand their reach by utilizing marketing automation.

In this webinar, dealers will learn best practices on how to maximize their digital marketing efforts by hearing:

  • What Auburn Volkswagen does to address customer retention.
  • How to increase service retention and maximize customer retention using marketing automation.
  • What marketers need to do to succeed as new and emerging channels change the scope of digital marketing.

Who:
Panelists: Matthew Welch, General Manager at Auburn Volkswagen; Valerie Vallancourt, Vice President of Marketing at Outsell; Adam Shiflett, Senior Director of Marketing at DrivingSales. Moderator: Kara Neureuther, Digital Marketing Manager at DrivingSales

What:
Maximize Customer Retention and Expand Reach with Marketing Automation

Where:
Your computer

When:
Tuesday, March 14, 2017 at 12:00 – 1:00 pm Eastern

How:
To register for the free event or if you have questions, please visit: http://www.outsell.com/events/

 

About DrivingSales
DrivingSales serves automotive retailers with an integrated suite of technology, knowledge, community and performance insight designed to optimize dealership performance through its people. Founded in 2008, DrivingSales is utilized by two-thirds of franchised dealerships in North America as a resource to improve their business performance. Learn more about the DrivingSales community, news, dealer training or performance analytics at DrivingSales.com.

Outsell announced that a new report from PCG Research refers to the Outsell platform as “one of the best-kept industry secrets.”

PCG Researcha division of PCG Companies, provides in-depth product research services to the automotive community. Its latest report describes the evolution of direct marketing in the automotive industry, from segment marketing in the 1990s through to the analytics-driven, micro-targeted campaigns of today. It explains how Outsell’s platform, with analytics at its core, is helping auto dealers improve marketing campaign relevance and leverage new channels such as social media to forge stronger relationships with customers. The report also walks through Outsell’s key features, campaign building tools and reports.

PCG Companies founder Brian Pasch, author of the report, describes Outsell:

“Outsell’s analytics brain (NeuroMotics®) employs a variety of techniques – machine learning, statistical modeling, and data mining – to analyze customer data so it can predict preferences for future events and likely next actions, it monitors behavior, and creates dynamic content based on that behavior. Simply put, this means it learns what your customers want and sends them relevant content based on their behavior and it gets better over time as it learns from the data.”

Outsell demonstrated several important platform enhancements at the recent NADA Convention & Expo including:

  • Outsell Social Ads: Social Ads helps dealers reach the unreachable in their database, attract new buyers to their store, and keep active in-market shoppers engaged with relevant, eye-catching ads on the world’s most popular social platform – Facebook.
  • Single Consumer View: Outsell’s platform now offers a way for dealers to view everything they know about a customer in one place – not just name and contact info, but current vehicle, service and sales history, and engagement with past marketing campaigns.
  • Automated Review Solicitation: 70 percent of car buyers are influenced by online dealership reviews. Outsell Reputation Management, an add-on to the platform, now gives dealers the ability to automatically request reviews from customers, and guide them through the process of posting those reviews.
  • CDK Integration: CDK is a popular Dealer Management System (DMS) used by many Outsell Outsell has been accepted as a CDK integration partner and is working on a certified integration with CDK, ensuring quick, simple and secure connections and data sharing.

For a copy of the new PCG Research report on Outsell, visit http://www.pcgresearch.com/outsell/.

Outsell Named a Top Marketing Solution for Automotive Dealers

Outsell announced today that its multi-channel marketing platform won the 2017 Automotive Website Award (AWA) in the Marketing Solutions category.

The Automotive Website Awards, created by PCG Companies, took place at the National Automotive Dealers Association (NADA) Convention on January 27, 2017. The award show presented 37 awards to the best website and technology products on the market for car dealers. For more information about the winners of the 2017 AWAs, please visit http://www.awa.autos.

“Winning products in the marketing solutions category are those that we believe can help dealers to sell more cars in a digital age, as they are designed to increase the sales opportunities that dealers can have with in-market shoppers,” said Brian Pasch, Founder, PCG Companies. “We want to congratulate Outsell for winning an Automotive Website Award for its multi-channel marketing platform, and look forward to the company’s continued innovation throughout 2017.”

“It is an honor to receive this respected industry award and we want to thank PCG Companies for recognizing Outsell as a leading marketing solution for automotive dealers,” said Michael Wethington, President and CEO of Outsell. “I am extremely proud of our development teams at Outsell that work diligently to create leading solutions that help our dealer customers gain greater insights into their customers’ needs, improve overall engagement, and ultimately drive sales.”

Outsell is a multi-channel marketing automation platform that manages millions of interactions every month for dealers representing all major automotive brands. It incorporates the industry’s first machine-learning based predictive analytics solution for dealerships that automatically harnesses data to better identify, connect with, and market smarter to a dealer’s entire customer database. Outsell gives dealers the flexibility to customize communications that reflect and align with their brand’s marketing initiatives, and as a result, dealers are experiencing impressive returns of 9x to 30x on their Outsell investment.

About the Automotive Website Awards
Since 2008, the Automotive Website Awards have provided car dealers with an independent review of automotive technology. PCG, the creator of the awards program, is a recognized leader in dealership education, consulting, and in-depth product research. PCG provides dealers with vendor-neutral recommendations to help improve process and increase profits.

Outsell Launches New Features at NADA

Outsell launched several new features intended to help auto dealers gain more insight into customer needs and deepen engagement:
 

  • Single Consumer View: Outsell’s platform now offers a way for dealers to view everything they know about a customer in one place – not just name and contact info, but current vehicle, service and sales history, and engagement with past marketing campaigns.
  • Automated Review Solicitation: 70 percent of car buyers are influenced by online dealership reviews. Outsell Reputation Management, an add-on to the platform, now gives dealers the ability to automatically request reviews from customers, and guide them through the process of posting those reviews.
  • CDK Integration: CDK is a popular Dealer Management System (DMS) used by many Outsell Outsell has been accepted as a CDK integration partner and is working on a certified integration with CDK, ensuring quick, simple and secure connections and data sharing.

Also new at the show is Outsell Social Ads – announced Jan. 23, it helps dealers reach the unreachable in their database, attract new buyers to their store, and keep active in-market shoppers engaged with relevant, eye-catching ads on the most popular social platform – Facebook.

“All these new enhancements are designed to help simplify the process of engaging consumers across channels and individualizing offers and content for auto dealers’ customers, including reaching customers via their preferred channel,” said Bryan Harwood, Outsell’s CTO. “Outsell makes auto dealers lives easier by helping them gain insights into customer needs and then send timely, relevant information designed to get them into the dealership for sales and service. We’re looking forward to showing off these new features, including our new Outsell Social Ads solution, at this year’s NADA Convention.”

To learn more about Outsell’s newest features, visit www.outsell.com or stop by the Outsell Booth #5430 at the NADA Convention & Expo.

Outsell Convenes Customer Advisory Board at NADA

Outsell convened its first-ever Customer Advisory Board (CAB) meeting at the NADA Convention & Expo, taking place in New Orleans from Jan. 26-29.

Outsell’s CAB is comprised of seven Outsell dealer customers representing major auto brands and varying dealer sizes. Its mission is to ensure that Outsell maintains a deep understanding of dealers’ marketing challenges and needs so that it can continue to provide the most effective marketing automation solutions.

Led by Outsell Vice President of Marketing Valerie Vallancourt with participation from Outsell founder and CEO Mike Wethington and other senior Outsell executives, the CAB will meet in-person annually and via telephone an additional three times a year.

One CAB participant, Kristy Elliott, Executive Manager at Sunshine Chevrolet, said:

“The Outsell platform has become an integral part of our overall marketing process. I welcomed the opportunity to participate in Outsell’s Customer Advisory Board, because it gives me a chance to network with peers from other dealerships, and to have an impact on Outsell’s product direction.”

“Outsell has an active customer success team that works closely with our dealers day in and day out to make sure we are in touch with their current needs and wants, but we didn’t have a format in which dealers could discuss challenges and solutions with one another,” said Vallancourt. “Our CAB provides that format, and that interaction among dealers will help Outsell to get a deeper understanding of what they really need from a marketing automation standpoint, so we can continue to be a valued partner.”

At the inaugural meeting at NADA, Outsell CAB participants will each have the opportunity to present a short case study on how they currently use Outsell solutions, after which Vallancourt will facilitate a discussion on their other marketing automation needs. Outsell will also share its 2017 product roadmap and solicit feedback from dealers. Guest speaker David Kain, President of Kain Automotive, will address, “Current and Future State of Digital Marketing in the Auto Industry.” The meeting will be capped with a cocktail reception and dinner at a popular New Orleans restaurant.

To learn more about Outsell’s marketing automation platform for auto dealers, visit www.outsell.com or stop by the Outsell Booth #5430 at the NADA Convention & Expo.