outsell-auto-dealer-marketing-automation-platform

Integrated digital marketing campaign created for Toyota Wins Gold Stevie®, Digiday, and Communicator Awards

Outsell announced today with agency partner DSplus, that it was named the winner of a Gold Stevie® Award in the 16th Annual American Business Awards®, received a Digiday Content Marketing Award and a 2018 Communicator Award.

Award Highlights for the 2018 Toyota CH-R Launch Campaign co-created by Outsell and DSplus:

  • Gold Stevie® Award in the 16th Annual American Business Awards® in the category Marketing Campaign of the Year – Automotive Vehicles.
  • Digiday Content Marketing Award in the category Most Original Email Campaign.
  • 2018 Communicator Award Distinction in the categories Campaign-Business to Consumer for Integrated Campaign and Campaign-Promotional for Integrated Campaign.

“I want to thank the judging committees for recognizing the work once again produced by Outsell and DSplus. Over the past several years, we have developed effective integrated marketing campaigns to help Toyota launch new models including the Camry and Highlander and now the CH-R,” said Michael Wethington, President and CEO, Outsell. “This well-executed campaign is another great example of how dealers are benefiting from modern-day integrated programs that improve customer interaction and test drives which ultimately leads to a surge in sales.”

The 2018 Toyota CH-R Launch Campaign

In 2017, the all-new 2018 Toyota CH-R was about to launch and DSplus and Outsell were tasked to create awareness, encourage test drives and drive sales for 200+ participating Toyota dealerships across North America. For several months prior to the launch, each dealer sent teaser emails regarding CH-R in order to gather behavioral data and measure interest in the new 2018 model. The subsequent launch campaign consisted of three main elements. First, a targeted initial trigger email to spread awareness and send traffic to a second element – a custom Toyota CH-R microsite. Consumers were encouraged to schedule a test drive and browse local dealers’ inventory via the exclusive microsite. The third launch element was a targeted follow-up drip email to consumers who engaged in the initial email and microsite.

The overall goals were to drum up excitement, create new dialog with interested consumers and close the deal on a new Toyota CH-R. The results were impressive: more than 200,000 consumers interacted with the CH-R launch emails and microsite, moving thousands of CH-Rs off the lot for participating dealers, resulting in close to a million in sales. To view examples of the award-winning campaign emails and microsite, visit 2018 Toyota CH-R Launch Campaign. Outsell provided the technology behind the campaign, a marketing automation platform driven by artificial intelligence that increases customer engagement and drives more revenue by transforming how dealers engage with customers and prospects throughout their individual lifecycles.

“The nominations submitted for The 2018 American Business Awards were outstanding. The competition was intense, and those recognized as Stevie Award winners should be immensely proud of this accomplishment,” said Michael Gallagher, president and founder of the Stevie Awards.

“I like how this campaign focused on strong creative and a micro targeted approach to auto sales. Also, good sales metrics tied back to the campaign,” read feedback from a Stevie ABA judge that evaluated the Outsell and DSplus 2018 Toyota CH-R Launch Campaign nomination.

The American Business Awards are the U.S.A.’s premier business awards program. More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories. Stevie winners will be presented with their awards on June 11th in New York City. Earlier this year, Outsell and DSplus’s 2018 Toyota CH-R 2018 Launch Campaign received a Bronze Stevie® Award at the 12th annual Stevie Awards for Sales & Customer Service for Outbound Marketing Program of the Year. Details about The American Business Awards and the list of 2018 Stevie winners are available at www.StevieAwards.com/ABA.

The Digiday Content Marketing Awards recognize content that connects brands to audiences across various channels including mobile, social, video and others. Winners were announced at the awards gala on May 9 at Sony Hall in New York City. To view the complete list of 2018 Content Marketing Award winners, please visit https://digiday.com/awards/286819/.

The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications sanctioned and judged by the Academy of Interactive & Visual Arts, an invitation-only group consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms. Founded over two decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.  A list of the 2018 Distinction winners is available at https://www.communicatorawards.com/winners/

About DSplus

DSplus connects brands, retailers and customers to help sell more cars. Using sharp insights and spot-on analysis, we put the right offers in front of the right people at the right time, so dealerships can turn shoppers into buyers – and buyers into loyalists. With our team of steadfast, hands-on account managers, award-winning creative whizzes and ultra-analytical social strategists, DSplus is ready to work with any Toyota and Lexus dealership to start driving sales. Check out our website or contact us at supprt@dsplus.com to learn more.

Why You Should Be Targeting In-Market Car Shoppers

The way we sell everything seems to be changing, right alongside advancements in marketing and advertising. It’s no longer cost-effective to take out a weekly ad in the Sunday paper or slap your name on a billboard heading into downtown. These methods have grown more and more obsolete due partly to their decrease in success and partly to the development of more targeted and personalized marketing. This is especially true for the auto industry. The stereotypical tire-kicking car buyer has largely fallen by the wayside and made room for a more effective consumer experience. It’s no longer the norm to wait for buyers to come to you. In fact, 57 percent of salespeople believe buyers are less dependent on them during the buying process. If you want to make the sale, you have to be able to reach them effectively before they ever step foot on the lot. To do this, you need access to your audience’s behaviors, interests, income ranges, and more. According to a recent study by Cox Automotive, close to 60 percent of the total time spent purchasing a vehicle is dedicated to shopping online. This indicates a wealth of opportunity to reach shoppers digitally and cast a smaller net that will bring in more fish. Email marketing is especially effective, with segmented and targeted emails generating 58 percent of all revenue for marketers. Such tactics can save your business time and money while also converting at a maximum level. Here’s why you should start focusing on your in-market audience and how to make sure you reach them successfully.  

What Exactly Is an In-Market Car Shopper?

At its simplest level, “in-market” defines a shopper looking to buy a car at some point in the near future. Car shoppers are now in-market for an average of 108 days, allowing for a fairly large timeframe to target and convert. However, you don’t just want to target everyone who might be purchasing a car soon. You need to look a bit deeper into the data to maximize your effectiveness. When people first begin to shop for a car, 6 out of 10 buyers are open to considering multiple vehicle options, and 80 percent start their search with a different manufacturer in mind than the one they buy. This indicates plenty of potential for conversion even if your dealership is not their first stop. However, if a buyer already knows she wants a Land Rover, you shouldn’t waste your time and money trying to sell her a Honda Civic. Your in-market targeting needs to focus on the people most likely to convert within your dealership, not just any dealership.  

Finding Your Unique In-Market Audience

The beauty of targeting in-market car buyers is the level to which you can narrow your search. You might start by targeting everyone looking to buy a car, but then you need to narrow even further to focus on the people most likely to buy one of your cars. Maybe they meet the right income level, geographic area, and age group you’re looking for—which keeps getting younger, by the way. By 2020, 40 percent of new car buyers will be millennials, of which 88 percent use the internet to research their car purchases. Digital targeting is only becoming more prominent, making it even more important to reach your in-market audience at the outset of their search before your competition does. That said, the in-market audience for Audi is different than that of Toyota, and their digital targeting strategies should vary, as well. Understanding and recognizing your unique in-market opportunities and knowing how to approach them is key to converting.  

Acting on In-Market Opportunities

Turning in-market opportunities into sales takes an understanding of the buyer and the interactions needed to best meet their needs. This can prove to be a problem, as 63 percent of marketers say generating traffic and leads is their top challenge. But imagine if you could target a buyer just as they enter the market for a new car, zeroing in on their lifecycle stage, recent interactions with your marketing, financing status, and more. The ability to use that info to tailor your prospect communications would be an invaluable advantage. Take for example a shopper whose vehicle is nearing 100,000 miles, is almost paid off, and who’s been frequently interacting with communications from your dealership. Now is the time to contact them about scheduling a test drive, knowing they’re looking to buy a car and that they’re a likely fit for your dealership. These data points and more can empower you to create lasting relationships and drive incremental sales. And it won’t require expensive ads to get these customers to convert. Today’s younger, more educated car buyer isn’t driving from lot to lot looking for a deal. They’re coming to the lot when they’re ready to buy, which means you need to reach them ahead of time to make sure the lot they show up at is yours.  

The Main Benefits of In-Market Targeting

There are three primary factors that benefit from identifying and properly approaching your in-market audience: time, money, and conversion rate. Focusing your efforts on a segmented audience currently in the market for one of your cars saves time and money spent on crafting a broad marketing or advertising strategy that will reach more people but have less impact. You’ll no longer be spending as much money on print or radio ads and wasting time crafting generic creative. Instead you’ll be putting together marketing plans based on customers’ proven data and behaviors and using that info to tailor your message. These factors all work together to increase conversion rates once shoppers make it onto the lot, after you’ve already identified their needs and strategized towards closing the deal. In-market targeting can also enhance your existing customer relationships by helping them feel more understood and cared for via your personalized messaging. When you’re attempting to reach fewer people, you can focus more on the quality of your communications and providing better service to your audience.  

Start Reaching the Right Audience Today

If you’re not aggressively targeting your unique in-market shoppers, you’re wasting your time and resources. As the first AI-driven marketing automation platform in the automotive industry, Outsell is here to empower you to easier and greater success. Contact us today to start converting the right shoppers the right way.
outsell-auto-dealer-marketing-automation-platform

Outsell is the AI Marketing Platform for the Auto Industry

Outsell announced today that high demand for AI features helped fuel swift growth for the company in Q1 2018. Direct-to-dealer sales were particularly strong, thanks in part to the recent introduction of Outsell’s newest platform, Outsell 5.0.

Launched at the NADA conference in February, Outsell 5.0 is enhanced with even more artificial intelligence capabilities, providing automotive dealers with unprecedented insight into buying behavior and the ability to take targeted content to the next level, with automated, multi-channel communications that are individualized to each person’s exact preferences.

Other highlights from Q1:

  • The NADA show was Outsell’s most successful to date in terms of booth traffic and customer/prospect engagement, with hundreds of dealers visiting the booth during the event. On the first day of NADA 2018, Outsell exceeded its traffic for the entire 2017 show.
  • During NADA, Outsell won an Automotive Website Award (AWA) in the category of Marketing Automation.
  • Outsell also won several other awards during the quarter including a Bronze Stevie Award for the 2018 Toyota CH-R launch campaign, helping to cement Outsell as the industry leader in AI-driven Marketing Automation.

“Outsell 5.0 fulfills our brand promise of being the best AI-driven marketing platform for the automotive industry,” said Mike Wethington, Founder and CEO of Outsell. “The feedback from dealers and automotive industry leaders was consistent; everyone loved its intuitive user experience, new features and capabilities. We’ll build on that success with more AI features throughout 2018 and beyond.”

outsell-auto-dealer-marketing-automation-platform

Company wins 2018 AWA Marketing Solution Award at NADA

Outsell announced recently that it has won a coveted 2018 Automotive Website Award (AWA) in the Marketing Automation category. The awards were bestowed during a ceremony at the NADA 2018 conference, taking place on March 22 in Las Vegas.

The Automotive Website Awards, created by PCG Companies, showcase the top marketing solutions for automotive dealers across several categories. This is the second consecutive year that Outsell has been honored. The company’s new Inventory Mover solution, which helps automatically match prospects with specific inventory, was cited as a key reason for its being named a winner for 2018.

Outsell was the first marketing automation provider in automotive to utilize artificial intelligence (AI) to help improve relevancy and targeting. Its AI brain tracks the behavior of individual consumers (both customers and prospects), forming a predictive model of their future behavior, and fueling Outsell capabilities such as buyer detection for identifying in-market shoppers, and Inventory Mover.

At NADA, Outsell launched its newest platform, Outsell 5.0 [link], enhanced with even more artificial intelligence capabilities, providing automotive dealers with unprecedented insight into buying behavior and the ability to take individualized content to the next level, with automated, multi-channel communications that are customized to each person’s exact preferences.

“Dealers now expect AI features in their marketing automation platforms, and Outsell offers the first such platform that enables dealers to cover both customers and prospects at once,” said Brian Pasch, CEO of PCG Companies. “It’s no longer necessary for dealers to have different tools for each audience – it’s a major step forward.”

“We are thrilled to have been recognized by PCG Companies as a top marketing solution for the second year in a row,” said Mike Wethington, Outsell’s founder and CEO. “We believe that Outsell’s AI-driven approach to helping automotive dealers sell smarter represents the future of consumer marketing.”

To learn more about the Outsell platform, visit www.outsell.com/dealers

outsell-auto-dealer-marketing-automation-platform

NADA 2018 was an event to remember for Outsell. We attended the Las Vegas convention with a stunning booth to invite dealers to learn more about us and received remarkable reception on the design. For the second year in a row, several convention-goers stopped by just so they could take photos of the booth.

The big news, however, was the release of Outsell 5.0 which we announced with a press release and brand new two-minute video.

“Artificial intelligence is a key tool for auto dealers, and Outsell has made it seamless and easy to use with Outsell 5.0,” said Mike Wethington, Outsell’s founder and CEO. “We have masked all the complexity and added predictive analytics features that are transforming the way auto dealers communicate with customers and prospects. No one has more experience with AI in automotive than Outsell.”

The Outsell 5.0 platform features:

  • A new dashboard that highlights for dealers in-market shoppers, current campaign performance, and ROI of individual campaigns in terms of linked sales/service – making it easy for dealers to quantify the revenue impact of each campaign.
  • Customized campaign and targeting recommendations that dealers can choose to send with one click.
  • The unique ability to easily create AI-driven micro campaigns for a select, targeted audience.
  • Powerful new filters such as ‘move a model’ and ‘need to find a trade in’ that help dealers meet their goals. Outsell provides a list of people the dealership can contact who will likely convert on specific models or a list of people who own a specific vehicle and are likely ready to trade up.

READ MORE in the full press release.

Outsell also received an Automotive Website Award for Marketing Automation. The AWAs provide car dealers with an independent review of automotive technology, and we were honored to be counted among the select few recognized.

“Dealers now expect AI features in their marketing automation platforms, and Outsell offers the first such platform that enables dealers to cover both customers and prospects at once,” said Brian Pasch, CEO of PCG Companies, who created the AWAs. “It’s no longer necessary for dealers to have different tools for each audience – it’s a major step forward.”

While NADA is behind us for another year, we want to keep the momentum going and will be offering our NADA specials and giveaways until the end of April. Sign up for a demo any time between now and April 30th and receive your choice of a*:

  • TenFour External Battery Pack
  • Bose SoundLink Speaker System
  • $50 Visa Gift Card

nada 2018 all giveaways

Thank you to everyone who stopped by the booth and experienced a demo of the platform already. We hope you enjoyed learning more about Outsell, the AI Marketing Platform for the Automotive Industry.

We’re also happy to see that our Outsell branded socks were once again a huge hit with everyone.   We’re a fan of them too.

Sign up for a Demo Today

 

*Limit one per store/group.
No Purchase Necessary

 

outsell-auto-dealer-marketing-automation-platform

Session features senior marketing exec from Gettel Automotive Group

Outsell announced today that it will co-host a webinar with Automotive News on March 29, 2018 about how auto dealers can leverage artificial intelligence to improve marketing effectiveness and drive more business. Titled, “Don’t Sit on Autopilot: How to Improve 1:1 Marketing with Artificial Intelligence,” the webinar features speakers David Kelly, Chief Marketing Officer at Gettel Automotive Group and Valerie Vallancourt, Vice President of Marketing at Outsell.

Dealers don’t have the bandwidth to micro-manage marketing communications through every individual’s lifecycle. Artificial intelligence allows them to create lasting relationships with customers while leaving the heavy lifting to marketing automation. Rather than putting marketing on autopilot, the most successful dealers strike a balance between automation and dealer-controlled communications to provide consumers with an Amazon-like experience.

This session will explore the challenges and opportunities of delivering that type of experience, and include tips from dealers who are advancing their marketing efforts to effectively engage consumers in their primary market area. Attendees will learn how:

  • AI-driven marketing automation delivers 1:1 marketing that consumers expect today
  • Effective lifecycle management drives customer retention and reengages unsold leads
  • Utilizing micro-targeted opportunities amps up marketing efforts in specific segments that may be lagging

Who:
David Kelly, Chief Marketing Officer at Gettel Automotive Group and Valerie Vallancourt, Vice President of Marketing at Outsell

What:
“Don’t Sit on Autopilot: How to Improve 1:1 Marketing with Artificial Intelligence”

Where:
Online at https://onlinexperiences.com/scripts/Server.nxp?LASCmd=AI:4;F:QS!10100&ShowKey=49223&AffiliateData=%5boutsell%5d

When:
March 29, 2018 at 2:00 pm ET

outsell-auto-dealer-marketing-automation-platform

Outsell 5.0 takes individualized content to the next level

Outsell announced today a major upgrade of its solution at the NADA 2018 conference, taking place Mar. 22-26, 2018 in Las Vegas.

Outsell was the first marketing automation provider in automotive to utilize artificial intelligence (AI) to help improve relevancy and targeting. Its AI brain tracks the behavior of individual consumers (both customers and prospects), forming a predictive model of their future behavior, and fueling Outsell capabilities such as buyer detection for identifying in-market shoppers and Inventory Mover for matching prospects with specific inventory.

Outsell’s newest platform – Outsell 5.0 – has been enhanced with even more artificial intelligence capabilities, providing automotive dealers with unprecedented insight into buying behavior and the ability to take targeted content to the next level, with automated, multi-channel campaigns that are individualized to each person’s exact preferences.

In addition, Outsell is expanding its Equity Mining capabilities with 5.0. Outsell utilizes a machine-learning formula to provide equity value estimations, and display them on consumer and prospect profile pages, which enables sales staff to identify and reach out to consumers with positive equity.

“Dealers now expect AI features in their marketing automation platforms, and Outsell offers the first such platform that enables dealers to cover both customers and prospects at once,” said Brian Pasch, CEO of PCG Companies. “It’s no longer necessary for dealers to have different tools for each audience – it’s a major step forward.”

“Artificial intelligence is a key tool for auto dealers, and Outsell has made it seamless and easy to use with Outsell 5.0,” said Mike Wethington, Outsell’s founder and CEO. “We have masked all the complexity and added predictive analytics features that are transforming the way auto dealers communicate with customers and prospects. No one has more experience with AI in automotive than Outsell.”

The Outsell 5.0 platform features:

  • A new dashboard that highlights for dealers in-market shoppers, current campaign performance, and ROI of individual campaigns in terms of linked sales/service – making it easy for dealers to quantify the revenue impact of each campaign.
  • Customized campaign and targeting recommendations that dealers can choose to send with one click.
  • The unique ability to easily create AI-driven micro campaigns for a select, targeted audience.
  • Powerful new filters such as ‘move a model’ and ‘need to find a trade in’ that help dealers meet their goals. Outsell provides a list of people the dealership can contact who will likely convert on specific models or a list of people who own a specific vehicle and are likely ready to trade up.

All the new features are designed to make it easier than ever for automotive dealers to identify in-market shoppers, proactively reach out to them, deliver individualized communications on autopilot, and sell more vehicles and service appointments.

Chip Alvey, Corporate Operations Supervisor at Outsell customer Oxmoor Auto Group, said, “Outsell already provided tremendous value to our dealership in terms of helping us individualize campaigns to specific customer preferences. But the new features in Outsell 5.0 will help us take individualization to the next level, with AI-driven campaigns. We’re really excited to roll this new version out in our stores.”

Outsell will demo Outsell 5.0 publicly for the first time at NADA 2018. Stop by booth # 2196C for a demo, or make an appointment by visiting outsell.com/nada2018. See a video highlighting Outsell 5.0 here.

outsell-auto-dealer-marketing-automation-platform

Toyota CH-R Campaign Honored with Bronze Stevie Award

Outsell announced today with agency partner DSplus, that it was presented with a Bronze Stevie® Award at the 12th annual Stevie Awards for Sales & Customer Service. The 2018 Toyota CH-R Launch Campaign won the award in the Sales Achievement – Outbound Marketing Program of the Year category.

The Stevie Awards for Sales & Customer Service are the world’s top honors for customer service, contact center, business development and sales professionals.  The Stevie Awards organizes seven of the world’s leading business awards programs, also including the prestigious American Business AwardsSM and International Business Awards®.  The awards were presented to honorees during a gala banquet on Friday, February 23 at Caesars Palace in Las Vegas, NV. More than 2,500 nominations from organizations of all sizes and in virtually every industry were evaluated in this year’s competition. The average scores of more than 150 professionals worldwide in seven specialized judging committees determined winners.

The 2018 Toyota CH-R Launch Campaign
The all-new 2018 Toyota CH-R was about to launch and DSplus and Outsell were tasked to create awareness, encourage test drives and drive sales for over 200 participating Toyota dealerships across North America. For several months prior to the launch in 2017, CH-R teaser emails were sent via each dealer’s sales database in order to gather behavioral data and measure interest in the new 2018 model. The subsequent launch campaign consisted of three main elements: First, a targeted initial ‘trigger’ email to spread awareness and send traffic to a second element – a custom Toyota CH-R microsite. The consumers were encouraged to schedule a test drive and browse local dealers’ inventory via the exclusive microsite. The third launch element was a targeted follow-up drip email to consumers who engaged in the initial email and microsite.

The overall goal was to drum up excitement, create new dialog with interested consumers and close the deal on a new Toyota CH-R. The results were impressive: over 200,000 consumers interacted with the CH-R launch emails and microsite, moving thousands of CH-R’s off the lot for the participating dealers resulting in close to a million in revenue sales. To view examples of the award-winning campaign emails and microsite, please click here: 2018 Toyota CH-R Launch Campaign. The technology behind the campaign is Outsell’s marketing automation platform that increases customer engagement and drives more revenue by transforming how dealers engage with customers and prospects throughout their individual lifecycles.

“We are thrilled to see another Toyota campaign created by Outsell and DSplus recognized with a prestigious Stevie Award. I want to congratulate everyone including the developers, creative, production, and account teams that produced this highly unique and effective multi-faceted campaign,” said Michael Wethington, President and CEO, Outsell. “The well-executed campaign proved to be successful for Toyota Motor North America and is a model example of original use of digital marketing that helped the dealers compete in a crowded SUV market over a short period of time with an impressive ROI.”

“I can only imagine that car sales have to be the hardest sales job in the world. With many brands looking alike trying to distinguish yourself from your competitors seems insurmountable. The program developed took traditional marketing with a new spin and emojis,” read feedback from a Stevie judge that evaluated the Outsell and DSplus 2018 Toyota CH-R Launch Campaign nomination.

“All of our Stevie Award winners should be proud of their achievements. Independent professionals around the world have agreed that their accomplishments are worthy of our public recognition,” said Stevie Awards president Michael Gallagher.

Details about the Stevie Awards for Sales & Customer Service and the list of Stevie winners in all categories are available at www.StevieAwards.com/sales.


About the Stevie Awards

Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards®, the Stevie Awards for Great Employers, the Stevie Awards for Women in Business and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.

Sponsors of the 12th annual Stevie Awards for Sales & Customer Service include HCL Financial Services, Rant & Rave, Sales Partnerships, Inc. and ValueSelling Associates, Inc.

outsell-auto-dealer-marketing-automation-platform

Overall company revenue up 23 percent for the year

Outsell announced today that it achieved double-digit growth in revenue in 2017, with an 87 percent increase in direct-to-dealer revenue and a 23 percent revenue increase in its core business.

New AI-driven solutions helped drive Outsell’s swift revenue growth.

“AI is going mainstream for auto dealers,” said Mike Wethington, Outsell’s founder and CEO. “Whereas two years ago we had to explain to dealers what AI was, now they are asking for solutions grounded in artificial intelligence – and that’s been great for our business. No one has more experience with AI in automotive than Outsell.”

Highlights from the year:

  • Launched a new addition to its AI-driven marketing platform: Inventory Mover, the industry’s first inventory recommendation engine that automatically sorts through consumers in a dealer’s DMS and CRM, extracts data on in-market shoppers, predicts which VINs will appeal to each consumer, and dynamically shows unique live inventory recommendations to each consumer via automated, individualized communications.
  • Launched Outsell Social Ads, adding another channel to its flagship platform that helps dealers reach the unreachable in their database, attract new buyers to their store, and keep active in-market shoppers engaged with relevant, eye-catching ads on the world’s most popular social platform – Facebook.
  • Formed its first Customer Advisory Board. Comprised of Outsell dealer customers representing major auto brands and varying dealer sizes, its mission is to ensure that Outsell maintains a deep understanding of dealers’ marketing challenges and needs so that it can continue to provide the most effective marketing automation solutions.
  • Made enhancements to its core platform to help dealers gain a single view of customers.
  • Promoted CTO Bryan Harwood to President. Harwood is a six-year veteran of Outsell who’s been instrumental in driving Outsell’s recent growth and success.
  • Received the AWA award naming Outsell a top Marketing Solution for Automotive Dealers as well as being named one of the 10 Best Small Companies in Minneapolis.

“2018 is shaping up to be another exciting year full of growth opportunities,” said Wethington. “There is a strong demand for AI-driven marketing solutions that help dealers and OEMs better anticipate customer needs and smartly communicate with them in an individualized, relevant way throughout their lifecycle.”

outsell-auto-dealer-marketing-automation-platform

Outsell expert & dealer present proven best practices for individualizing communications

Outsell announced today that it has partnered with Driving Sales on a new educational webinar. Taking place live on December 19, the event is titled, “How to Combat Customer Engagement Challenges.” Featured speakers include Kenneth Veit, Marketing Director at Steve Moyer Subaru, and Trevor Stemm, Dealer Success Manager at Outsell.

Often, there are large segments of customers in a dealer’s database who have been neglected. This webinar will explore how to deliver an unforgettable experience for these potential buyers, and why dealers should not attempt the enormous task of individualized communications and content personalization without assistance.

Attendees will learn how to:

  • Assess marketing vendors
  • Strategize for vendor accountability
  • Evaluate success of vendor products using unbiased third parties

Who:
Speakers: Kenneth Veit, Marketing Director at Steve Moyer Subaru; and Trevor Stemm, Dealer Success Manager at Outsell.

What:
“How to Combat Customer Engagement Challenges”

Where:
Online at http://events.drivingsales.com/how-to-combat-customer-engagement-challenges

When:
Tuesday, December 19, 2017 at 1:00 pm ET/10:00 am PT