Company also launches new marketing automation product packages to help dealers accelerate their move to digital

Outsell launched today a new addition to its NeuroMotics® AI marketing-driven platform: Inventory Mover, the industry’s first inventory recommendation engine that automatically sorts through consumers in a dealer’s DMS and CRM, identifies in-market consumers, predicts which VINs will appeal to each consumer, and dynamically shows unique live inventory recommendations to each consumer via automated, individualized emails.

Outsell is already known for its NeuroMotics® AI brain that powers its comprehensive marketing suite. Outsell employs a real-time customer lifecycle based approach that helps dealers accelerate sales by individualizing consumer messages. Its BuyerScout® software detects and tips dealers off to in-market buyers. Now with Inventory Mover, dealers can automatically highlight and match would-be buyers with specific inventory to help them move inventory off their lots faster.

For every month a car sits on the lot unsold, a dealer pays $150-300 in interest, cutting into profits. For that reason, dealers prefer to move inventory within 60 days of receipt. Outsell’s Inventory Mover helps by:

  • Analyzing consumer behavior to determine which vehicles in inventory are best for each person, and dynamically serving up those vehicles through individualized marketing communications.
  • Identifying aging inventory and matching VINs to people who are likely interested in those models.
  • Driving traffic directly to dealer Vehicle Detail Pages (VDPs).
  • Updating recommendations seamlessly as inventory is rotated – dealers can specify which vehicles to highlight, or let Outsell completely automate the process.
  • Monitoring shopping behavior and updating recommendations daily.
  • Generating direct leads with availability form, conveniently pre-filling the form for customers so they can indicate their interest with one click.

Back-end integration is via API – Outsell Inventory Mover simply connects to the dealer’s existing inventory database.

“Outsell’s Inventory Mover takes AI and inventory recommendations to the next level,” said Brian Pasch, Founder of PCG Companies. “This solves a critical problem for dealers – accelerating inventory turnover and minimizing their carrying costs.”

Bryan Harwood, President of Outsell, said:

“Inventory Mover significantly enhances a dealer’s ability to move their inventory quicker. Outsell not only helps dealers determine who’s in market, but can now match the right inventory that appeals most to individual consumers. Our dealer customers are excited about this new solution – a significant number have already subscribed to it, pre-launch.”

Outsell also launched today new product packages that enable dealers to accelerate their move to digital. Designed to meet the most common needs of dealers, the packages are:

  • Optimize: Provides all the basics for effective, individualized digital marketing, including buyer identification, inventory matching and automated communications that are individualized for each consumer’s unique needs and preferences.
  • Capitalize: All of the features of Optimize, plus the tools required for Conquest campaigns for obtaining net-new customers.
  • Specialize: Designed for smaller OEM dealers handling exotic brands, this package provides everything required to automate individualized email communications.
  • Socialize: Dealers who want to connect with customers via social media can leverage the Socialize package to serve up relevant, individualized content that encourages customers to leave reviews, increasing customer satisfaction and helping attract more business.
  • Maximize: This package includes the full suite of Outsell solutions for buyer detection, inventory matching, automated and individualized communications, and social media optimization.

“Outsell’s new packages help dealers quickly determine what they need for digital marketing,” said Harwood. “Nearly all our customers use a combination of Outsell solutions. Our new packages expand their ability to automatically and continually engage their consumers throughout their lifecycle, drive measurable sales and profit results, and save them some money.”

To learn more about Inventory Mover or Outsell’s new product packages, visit www.outsell.com/inventorymover.

Outsell and Automotive News to host July 25 webinar

Outsell announced today that it has partnered with Automotive News to host an upcoming webinar titled, “Boost Retention and Profits with Individualized Marketing.” The free, online event takes place Tuesday, July 25 at 2:00 pm ET.

Savvy automotive marketers are looking for new ways to better understand how to leverage the Internet of Things (IoT). In order to be successful and stay ahead of the game, it’s necessary to apply the IotT’s network connectivity to gather and share data that supports a more advanced and targeted marketing strategy.

The automotive industry is potentially a huge benefactor of this level of connectivity and marketers in this field realize that a good customer experience comes from consistent personalized attention and dependability. Today’s artificial intelligence solutions can offer the automated, tailored one-on-one engagement that consumers demand with the steady stream of communications necessary to keep them engaged throughout their lifecycle, which can ultimately improve a dealer’s bottom line with increased retention and profitability.

Featured speakers Jay McBain, Principal Analyst, Forrester Research; Kristy Elliott, Dealer/Operator, Sunshine Chevrolet; and Guy Super, Vice President, Outsell will explore how the IoT impacts the day-to-day challenges marketers face.

Attendees will learn how to:

  • Combat challenges created by the IoT
  • Increase customer retention utilizing artificial intelligence
  • Maximize consistency for a dealer’s marketing communications
  • Effectively employ marketing solutions using automated, individualized engagement

Who:
Speakers Jay McBain, Principal Analyst, Forrester Research; Kristy Elliott, Dealer/Operator, Sunshine Chevrolet; Guy Super, Vice President, Outsell and moderater Mary Beth Vander Schaaf, Managing Editor, Automotive News

What:
“Boost Retention and Profits with Individualized Marketing”

Where:
Online with Automotive News

When:
Tuesday, July 25, 2017 from 2-3pm ET

Every day your dealership is losing customers and prospects to competing OEMs. Even the top auto brands still lose at least one customer for every new one they acquire.

Wouldn’t you like to increase customer satisfaction by 20% to help prevent brand defection on that next purchase, and reawaken unsold leads your sales team has given up on?

Download this whitepaper to learn how to increase satisfaction with your marketing communications through maintained brand consistency.

Outsell and Automotive News host May 16 webinar

Outsell announced today that it has partnered with Automotive News to host an upcoming webinar titled, “Key Strategies to Effectively Measure Marketing.” The free, online event takes place May 16 at 2pm ET.

Thanks to evolving technologies and access to more data than ever before, marketers can make smarter decisions that drive more meaningful outcomes. These outcomes allow you to enhance the consumer experience and improve overall performance.

Join Katie Johnson, Corporate Marketing Manager for Village Automotive Group; Chip Alvey, Digital Director for Oxmoor Auto Group; and Outsell’s Vice President of Sales Guy Super as they uncover key strategies to help you master measuring your digital marketing.

Attendees will learn to understand how to measure the influence and effectiveness of your marketing efforts by:

  • Focusing on key marketing measurement strategies
  • Avoiding measurement pitfalls that skew results
  • Making data driven decisions for smarter outcomes

Who:
Katie Johnson, Corporate Marketing Manager for Village Automotive Group; Chip Alvey, Digital Director for Oxmoor Auto Group; and Outsell’s Vice President of Sales Guy Super

What:
“Key Strategies To Effectively Measure Marketing”

Where:
Online with Automotive News

When:
Tuesday, May 16, 2017 at 2pm ET

Marketers need to understand how to measure the influence and effectiveness of their efforts.

Thanks to evolving technologies and access to more data than ever before, marketers can make smarter decisions that drive more meaningful outcomes. These outcomes allow them to enhance the consumer experience and improve overall performance.

Download this whitepaper to master key strategies in measuring dealer marketing efforts.

What are you doing to positively engage customers at every stage in their lifecycle?

Outsell announced that a new report from PCG Research refers to the Outsell platform as “one of the best-kept industry secrets.”

PCG Researcha division of PCG Companies, provides in-depth product research services to the automotive community. Its latest report describes the evolution of direct marketing in the automotive industry, from segment marketing in the 1990s through to the analytics-driven, micro-targeted campaigns of today. It explains how Outsell’s platform, with analytics at its core, is helping auto dealers improve marketing campaign relevance and leverage new channels such as social media to forge stronger relationships with customers. The report also walks through Outsell’s key features, campaign building tools and reports.

PCG Companies founder Brian Pasch, author of the report, describes Outsell:

“Outsell’s analytics brain (NeuroMotics®) employs a variety of techniques – machine learning, statistical modeling, and data mining – to analyze customer data so it can predict preferences for future events and likely next actions, it monitors behavior, and creates dynamic content based on that behavior. Simply put, this means it learns what your customers want and sends them relevant content based on their behavior and it gets better over time as it learns from the data.”

Outsell demonstrated several important platform enhancements at the recent NADA Convention & Expo including:

  • Outsell Social Ads: Social Ads helps dealers reach the unreachable in their database, attract new buyers to their store, and keep active in-market shoppers engaged with relevant, eye-catching ads on the world’s most popular social platform – Facebook.
  • Single Consumer View: Outsell’s platform now offers a way for dealers to view everything they know about a customer in one place – not just name and contact info, but current vehicle, service and sales history, and engagement with past marketing campaigns.
  • Automated Review Solicitation: 70 percent of car buyers are influenced by online dealership reviews. Outsell Reputation Management, an add-on to the platform, now gives dealers the ability to automatically request reviews from customers, and guide them through the process of posting those reviews.
  • CDK Integration: CDK is a popular Dealer Management System (DMS) used by many Outsell Outsell has been accepted as a CDK integration partner and is working on a certified integration with CDK, ensuring quick, simple and secure connections and data sharing.

For a copy of the new PCG Research report on Outsell, visit http://www.pcgresearch.com/outsell/.

#NADA100 was an event to remember for Outsell. We attended the New Orleans convention with a brand new booth to greet dealers and received remarkable reception on the design. Several convention-goers stopped by just so they could take photos of the booth.

We couldn’t be more pleased with how the booth represents Outsell and how we engage customers, being inviting from all sides for continual traffic that helped build some fantastic relationships for the new year.

It was especially rewarding to have dealers and other vendors come up to us, remembering when we were a smaller presence with a more subdued booth along the back wall, and remark on how clear it is that we’ve grown as a successful solution for dealers and have become a major player in their digital marketing efforts.

NADA 2016 vs NADA 2017

We convened our first-ever Customer Advisory Board (CAB) the Thursday of the convention to start the event on a high note, gaining great feedback on the Outsell platform, guidance on product direction, and how we can better serve our clients.

One CAB participant, Kristy Elliott, Executive Manager at Sunshine Chevrolet, said:

“The Outsell platform has become an integral part of our overall marketing process. I welcomed the opportunity to participate in Outsell’s Customer Advisory Board, because it gives me a chance to network with peers from other dealerships, and to have an impact on Outsell’s product direction.”

NADA continued to be a win for Outsell when we were announced as a top marketing solution for auto dealers at the Automotive Website Awards, created by PCG Companies. The AWAs provide car dealers with an independent review of automotive technology, and we were honored to be counted among the select few recognized.

“Winning products in the marketing solutions category are those that we believe can help dealers to sell more cars in a digital age, as they are designed to increase the sales opportunities that dealers can have with in-market shoppers,” said Brian Pasch, Founder, PCG Companies.

We’ve also seen some great momentum surrounding the new features and products launched at NADA.

Outsell Social Ads integrates with a dealer’s campaigns to:

  • Reach the unreachable in their database
  • Keep active shoppers engaged
  • Acquire and engage net-new prospects
  • Entice lapsed service customers back to their service bays

Additionally, Outsell launched:

  • Single Consumer View: for dealers to view everything they know about a customer in one place including current vehicle, service and sales history, and engagement with past marketing campaigns.
  • Automated Review Solicitation: giving dealers the ability to automatically request reviews from customers and guide them through the process of posting those reviews.
  • CDK Integration: as a CDK integration partner working toward certification to ensure quick, simple and secure connections and data sharing.

“All these new enhancements are designed to help simplify the process of engaging consumers across channels and individualizing offers and content for auto dealers’ customers, including reaching customers via their preferred channel,” said Bryan Harwood, Outsell’s CTO.

It was an exciting way to kick off 2017 and we are carrying the momentum from the show throughout the organization.

Thank you to everyone who stopped by the booth! We hope you enjoyed learning more about Outsell and how automating your marketing efforts utilizing technology featuring artificial intelligence increases consumer engagement.

We’re also happy to see that our Outsell branded socks were a huge hit. We’re a fan of them too.

Get In Touch With Us

Please provide your contact details and we’ll get back to you.

Outsell Named a Top Marketing Solution for Automotive Dealers

Outsell announced today that its multi-channel marketing platform won the 2017 Automotive Website Award (AWA) in the Marketing Solutions category.

The Automotive Website Awards, created by PCG Companies, took place at the National Automotive Dealers Association (NADA) Convention on January 27, 2017. The award show presented 37 awards to the best website and technology products on the market for car dealers. For more information about the winners of the 2017 AWAs, please visit http://www.awa.autos.

“Winning products in the marketing solutions category are those that we believe can help dealers to sell more cars in a digital age, as they are designed to increase the sales opportunities that dealers can have with in-market shoppers,” said Brian Pasch, Founder, PCG Companies. “We want to congratulate Outsell for winning an Automotive Website Award for its multi-channel marketing platform, and look forward to the company’s continued innovation throughout 2017.”

“It is an honor to receive this respected industry award and we want to thank PCG Companies for recognizing Outsell as a leading marketing solution for automotive dealers,” said Michael Wethington, President and CEO of Outsell. “I am extremely proud of our development teams at Outsell that work diligently to create leading solutions that help our dealer customers gain greater insights into their customers’ needs, improve overall engagement, and ultimately drive sales.”

Outsell is a multi-channel marketing automation platform that manages millions of interactions every month for dealers representing all major automotive brands. It incorporates the industry’s first machine-learning based predictive analytics solution for dealerships that automatically harnesses data to better identify, connect with, and market smarter to a dealer’s entire customer database. Outsell gives dealers the flexibility to customize communications that reflect and align with their brand’s marketing initiatives, and as a result, dealers are experiencing impressive returns of 9x to 30x on their Outsell investment.

About the Automotive Website Awards
Since 2008, the Automotive Website Awards have provided car dealers with an independent review of automotive technology. PCG, the creator of the awards program, is a recognized leader in dealership education, consulting, and in-depth product research. PCG provides dealers with vendor-neutral recommendations to help improve process and increase profits.

Outsell Social Ads is available now

Outsell launched today a new addition to its marketing automation platform that helps dealers engage customers via social media. An add-on to its flagship platform, Outsell Social Ads helps dealers reach the unreachable in their database, attract new buyers to their store, and keep active in-market shoppers engaged with relevant, eye-catching ads on the world’s most popular social platform – Facebook. Outsell will demonstrate Outsell Social Ads for the first time at the upcoming NADA Convention & Expo, taking place in New Orleans from Jan. 26-29, 2017.

Research has shown that 87 percent of auto buyers research potential car purchases on social media prior to making a decision[1], and Facebook is the most popular social media network among car buyers – 84 percent of them use it[2]. Because it’s an app, no ad blockers are in use on Facebook, making it an attractive option for advertisers.

Outsell Social Ads integrates with dealers’ Outsell campaigns to:

  • Reach the unreachables in their database
  • Keep active shoppers engaged
  • Acquire and engage net-new prospects
  • Entice lapsed service customers back to their service bays

It is the only such offering for dealers that provides Database Targeting (DMS and CRM), Retargeting, Conquest (identifying net-new customers), Cross-Channel Optimization and Service/Fixed Ops Campaigns.

“Virtually every dealer we work with is actively looking for better ways to leverage social media to reach their consumers,” said Bryan Harwood, Outsell’s CTO. “We worked hard to come up with an easy-to-use solution that leverages data dealers may not be taking advantage of, combining it with Outsell’s predictive models to identify buyers, find them on Facebook, and serve them targeted, relevant offers. This is really valuable because often these are customers who aren’t reachable via traditional email campaigns.”

“While Facebook can be a great marketing tool for auto dealers, there has been a lack of easy-to-use tools to help them get started,” said Brian Pasch, Founder of PCG Companies. “Outsell Social Ads provides the structure, guidance, and analytics that dealers need to get measurable results from Facebook ad campaigns.”

Outsell Social Ads is available now. To learn more, visit www.outsell.com or stop by the Outsell Booth #5430 at the NADA Convention & Expo.

 

[1] Crowdtap Study on Automotive Buying Behaviors, April 9, 2015

[2] 2013 study by Dealer.com and GfK Automotive Research