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Outsell announced today that its President Bryan Harwood has been invited to speak at the upcoming Driving Sales Executive Summit (DSES) event, taking place at the Bellagio in Las Vegas, October 22-24, 2017. Harwood’s session, titled, “Marketing Insights and Attribution – Are Your Metrics in Alignment?” also features Outsell customer Chip Alvey, Corporate Operations Supervisor at Oxmoor Auto Group, and takes place on October 22 from 4:00-4:40 pm PT.
Speakers: Bryan Harwood, President, Outsell and Chip Alvey, Corporate Operations Supervisor, Oxmoor Auto Group
“Marketing Insights and Attribution – Are Your Metrics in Alignment?”
Driving Sales Executive Summit (DSES), the Bellagio, Las Vegas
Sunday, October 22, 2017 from 4:00-4:40 pm PT
Outsell has partnered with Automotive News to host an upcoming webinar titled, “Dealer Marketing Technology Mixology – Digital, Traditional and Advertising Done Right.” The free, online event takes place Tuesday, October 3 at 2pm ET.
Marketing budgets, revenue, and marketing ROI are always top of mind for dealer marketers, as is the question of just how much of a dealer’s marketing spend should be dedicated to each channel.
Marketing budgets in the auto industry have shifted over the past few years to an almost 50/50 split between digital and traditional. Some dealers advocate for even more digital, while others remain skeptical when TV, radio, and print continue to work for them. But the question remains – what is the ideal marketing mix for each individual dealer?
Featured speakers for this webinar are Dale Early, Dealer Principal of Hyundai of Silsbee, Amy Rothenberger, Director of Marketing and Business Development for Mercedes-Benz of the Woodlands and Mercedes-Benz of Music City, and Tricia Turk, Director of Dealer Success, Outsell. They will explore best practices for getting the most out of a dealer’s marketing budget in each channel and how they can ideally work together.
Attendees will learn how to enhance customer satisfaction and reach their primary market areas by:
Speakers: Dale Early, Dealer Principal of Hyundai of Silsbee, Amy Rothenberger, Director of Marketing and Business Development for Mercedes-Benz of the Woodlands and Mercedes-Benz of Music City, Tricia Turk, Director of Dealer Success, Outsell and moderator Jim Treece, News Editor, Automotive News
“Dealer Marketing Technology Mixology – Digital, Traditional and Advertising Done Right”
Online with Automotive News
Tuesday, October 3, 2017 from 2-3pm ET
Outsell announced today that it has partnered with Automotive News to host an upcoming webinar titled, “Boost Retention and Profits with Individualized Marketing.” The free, online event takes place Tuesday, July 25 at 2:00 pm ET.
Savvy automotive marketers are looking for new ways to better understand how to leverage the Internet of Things (IoT). In order to be successful and stay ahead of the game, it’s necessary to apply the IotT’s network connectivity to gather and share data that supports a more advanced and targeted marketing strategy.
The automotive industry is potentially a huge benefactor of this level of connectivity and marketers in this field realize that a good customer experience comes from consistent personalized attention and dependability. Today’s artificial intelligence solutions can offer the automated, tailored one-on-one engagement that consumers demand with the steady stream of communications necessary to keep them engaged throughout their lifecycle, which can ultimately improve a dealer’s bottom line with increased retention and profitability.
Featured speakers Jay McBain, Principal Analyst, Forrester Research; Kristy Elliott, Dealer/Operator, Sunshine Chevrolet; and Guy Super, Vice President, Outsell will explore how the IoT impacts the day-to-day challenges marketers face.
Attendees will learn how to:
Speakers Jay McBain, Principal Analyst, Forrester Research; Kristy Elliott, Dealer/Operator, Sunshine Chevrolet; Guy Super, Vice President, Outsell and moderater Mary Beth Vander Schaaf, Managing Editor, Automotive News
“Boost Retention and Profits with Individualized Marketing”
Online with Automotive News
Tuesday, July 25, 2017 from 2-3pm ET
Outsell announced today that it has partnered with Automotive News to host an upcoming webinar titled, “Key Strategies to Effectively Measure Marketing.” The free, online event takes place May 16 at 2pm ET.
Thanks to evolving technologies and access to more data than ever before, marketers can make smarter decisions that drive more meaningful outcomes. These outcomes allow you to enhance the consumer experience and improve overall performance.
Join Katie Johnson, Corporate Marketing Manager for Village Automotive Group; Chip Alvey, Digital Director for Oxmoor Auto Group; and Outsell’s Vice President of Sales Guy Super as they uncover key strategies to help you master measuring your digital marketing.
Attendees will learn to understand how to measure the influence and effectiveness of your marketing efforts by:
Katie Johnson, Corporate Marketing Manager for Village Automotive Group; Chip Alvey, Digital Director for Oxmoor Auto Group; and Outsell’s Vice President of Sales Guy Super
“Key Strategies To Effectively Measure Marketing”
Online with Automotive News
Tuesday, May 16, 2017 at 2pm ET
Outsell announced today that its Vice President of Marketing, Valerie Vallancourt, will moderate a panel about maximizing marketing ROI at the Digital Dealer 22 conference, taking place April 11-13 in Tampa, Fla.
Panel participants include Kristy Elliott, Dealer/Operator at Sunshine Chevrolet; Billy Frank, General Manager at Clear Lake Infiniti; and David Kain, President, Kain Automotive Group.
As dealers move into the second quarter of 2017, now it’s a good time for them to reflect and re-adjust their marketing efforts. With a multitude of initiatives competing for a limited pool of dollars, dealers should to take a hard look at their marketing strategy. Many are ditching traditional marketing – such as newspaper and radio ads – and going completely digital. That’s because unlike traditional marketing, digital marketing can easily be personalized, works great on mobile devices, and most importantly, it’s measurable so dealers know what return they are getting for every dollar spent.
Attendees will learn about:
Moderator: Valerie Vallancourt, Vice President of Marketing at Outsell. Panelists: Kristy Elliott, Dealer/Operator at Sunshine Chevrolet; Billy Frank, General Manager at Clear Lake Infiniti; and David Kain, President, Kain Automotive Group.
“How Dealerships Can Maximize Their Marketing Budget Returns”
Digital Dealer 22
Wednesday, April 12, 2017 from 10:00-10:50 am ET
Outsell is proud to be a sponsor for the DrivingSales Presidents Club event this weekend, Sunday April 9 thru Monday April 10 at the Grand Hyatt in New York City.
The DrivingSales Presidents Club is a forum for innovative dealers and general managers to collaborate in shaping the future of automotive retail. This event allows dealers to engage with their peers, who are pioneering new practices for their stores and groups. In depth discussion and interactive workshops allow for a deeper dive into maintaining the health of dealer businesses.
What dealers will learn:
• Profit-building strategies from a leadership perspective
• How to maximize your business in the current retail environment
• Understanding structural models used by the most progressive dealers
• Intimate collaboration with the industry’s most progressive dealership executives
As one of the attending sponsors, Outsell hopes to learn valuable insights from this event from participating dealers on what concerns they are facing, what some of them are doing to stay ahead of the current shift in the industry, and how we can work together for a successful 2017.
Learn more about the DrivingSales Presidents Club.
Outsell announced today that it is hosting a webinar with DrivingSales on the topic, “Maximize Customer Retention and Expand Reach with Marketing Automation,” on Tuesday, March 14, 2017 at 12:00 pm Eastern.
Matthew Welch, General Manager of Auburn Volkswagen, joins Outsell and DrivingSales for this webinar to discuss the changing nature of digital marketing and how auto dealers can maximize customer retention and expand their reach by utilizing marketing automation.
In this webinar, dealers will learn best practices on how to maximize their digital marketing efforts by hearing:
Panelists: Matthew Welch, General Manager at Auburn Volkswagen; Valerie Vallancourt, Vice President of Marketing at Outsell; Adam Shiflett, Senior Director of Marketing at DrivingSales. Moderator: Kara Neureuther, Digital Marketing Manager at DrivingSales
Tuesday, March 14, 2017 at 12:00 – 1:00 pm Eastern
To register for the free event or if you have questions, please visit: http://www.outsell.com/events/
DrivingSales serves automotive retailers with an integrated suite of technology, knowledge, community and performance insight designed to optimize dealership performance through its people. Founded in 2008, DrivingSales is utilized by two-thirds of franchised dealerships in North America as a resource to improve their business performance. Learn more about the DrivingSales community, news, dealer training or performance analytics at DrivingSales.com.
Outsell attended the New Orleans convention with a brand new booth to greet dealers and received remarkable reception on the design. Several convention-goers stopped by just so they could take photos of the booth.
We couldn’t be more pleased with how the booth represents Outsell and how we engage customers, being inviting from all sides for continual traffic that helped build some fantastic relationships for the new year.
It was especially rewarding to have dealers and other vendors come up to us, remembering when we were a smaller presence with a more subdued booth along the back wall, and remark on how clear it is that we’ve grown as a successful solution for dealers and have become a major player in their digital marketing efforts.
We convened our first-ever Customer Advisory Board (CAB) the Thursday of the convention to start the event on a high note, gaining great feedback on the Outsell platform, guidance on product direction, and how we can better serve our clients.
One CAB participant, Kristy Elliott, Executive Manager at Sunshine Chevrolet, said:
“The Outsell platform has become an integral part of our overall marketing process. I welcomed the opportunity to participate in Outsell’s Customer Advisory Board, because it gives me a chance to network with peers from other dealerships, and to have an impact on Outsell’s product direction.”
NADA continued to be a win for Outsell when we were announced as a top marketing solution for auto dealers at the Automotive Website Awards, created by PCG Companies. The AWAs provide car dealers with an independent review of automotive technology, and we were honored to be counted among the select few recognized.
“Winning products in the marketing solutions category are those that we believe can help dealers to sell more cars in a digital age, as they are designed to increase the sales opportunities that dealers can have with in-market shoppers,” said Brian Pasch, Founder, PCG Companies.
We’ve also seen some great momentum surrounding the new features and products launched at NADA.
Outsell Social Ads integrates with a dealer’s campaigns to:
Additionally, Outsell launched:
“All these new enhancements are designed to help simplify the process of engaging consumers across channels and individualizing offers and content for auto dealers’ customers, including reaching customers via their preferred channel,” said Bryan Harwood, Outsell’s CTO.
It was an exciting way to kick off 2017 and we are carrying the momentum from the show throughout the organization.
Thank you to everyone who stopped by the booth! We hope you enjoyed learning more about Outsell and how automating your marketing efforts utilizing technology featuring artificial intelligence increases consumer engagement.
We’re also happy to see that our Outsell branded socks were a huge hit. We’re a fan of them too.
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Outsell announced today that its multi-channel marketing platform won the 2017 Automotive Website Award (AWA) in the Marketing Solutions category.
The Automotive Website Awards, created by PCG Companies, took place at the National Automotive Dealers Association (NADA) Convention on January 27, 2017. The award show presented 37 awards to the best website and technology products on the market for car dealers. For more information about the winners of the 2017 AWAs, please visit http://www.awa.autos.
“Winning products in the marketing solutions category are those that we believe can help dealers to sell more cars in a digital age, as they are designed to increase the sales opportunities that dealers can have with in-market shoppers,” said Brian Pasch, Founder, PCG Companies. “We want to congratulate Outsell for winning an Automotive Website Award for its multi-channel marketing platform, and look forward to the company’s continued innovation throughout 2017.”
“It is an honor to receive this respected industry award and we want to thank PCG Companies for recognizing Outsell as a leading marketing solution for automotive dealers,” said Michael Wethington, President and CEO of Outsell. “I am extremely proud of our development teams at Outsell that work diligently to create leading solutions that help our dealer customers gain greater insights into their customers’ needs, improve overall engagement, and ultimately drive sales.”
Outsell is a multi-channel marketing automation platform that manages millions of interactions every month for dealers representing all major automotive brands. It incorporates the industry’s first machine-learning based predictive analytics solution for dealerships that automatically harnesses data to better identify, connect with, and market smarter to a dealer’s entire customer database. Outsell gives dealers the flexibility to customize communications that reflect and align with their brand’s marketing initiatives, and as a result, dealers are experiencing impressive returns of 9x to 30x on their Outsell investment.
About the Automotive Website Awards
Since 2008, the Automotive Website Awards have provided car dealers with an independent review of automotive technology. PCG, the creator of the awards program, is a recognized leader in dealership education, consulting, and in-depth product research. PCG provides dealers with vendor-neutral recommendations to help improve process and increase profits.
Outsell launched several new features intended to help auto dealers gain more insight into customer needs and deepen engagement:
Also new at the show is Outsell Social Ads – announced Jan. 23, it helps dealers reach the unreachable in their database, attract new buyers to their store, and keep active in-market shoppers engaged with relevant, eye-catching ads on the most popular social platform – Facebook.
“All these new enhancements are designed to help simplify the process of engaging consumers across channels and individualizing offers and content for auto dealers’ customers, including reaching customers via their preferred channel,” said Bryan Harwood, Outsell’s CTO. “Outsell makes auto dealers lives easier by helping them gain insights into customer needs and then send timely, relevant information designed to get them into the dealership for sales and service. We’re looking forward to showing off these new features, including our new Outsell Social Ads solution, at this year’s NADA Convention.”
To learn more about Outsell’s newest features, visit www.outsell.com or stop by the Outsell Booth #5430 at the NADA Convention & Expo.