Award from MarTechExec recognizes Vallancourt for innovative thinking

Outsell announced today that Valerie Vallancourt, its Vice President of Marketing, has been named one of MarTechExec’s “50 Women You Need to Know in Martech 2018.”

MarTechExec selected the winners based on their demonstrated passion for marketing technology, and their dedication to creating a community of strong and talented marketing executives.

“I am delighted to see Valerie receive this honor and recognition from MarTechExec,” said Michael Wethington, President and CEO of Outsell. “Valerie is a dynamic, strategic marketing professional who’s had a tremendous impact on Outsell. She brought a new level of innovation to our marketing efforts, and has developed a strong team here.”

“I am honored and thrilled to be recognized by MarTechExec along with these other inspiring marketing professionals,” said Vallancourt. “I am also proud to lead the Outsell marketing team and contribute to the company’s overall mission of helping auto dealers across the country drive more sales.”

Valerie leads all marketing for Outsell, which provides an AI-driven marketing automation solution to auto dealers. Since joining the company nearly three years ago, Vallancourt has transformed marketing, developing a demand-generation engine and implementing new processes for lead generation and tracking. These efforts significantly improved inbound lead flow while improving quality – helping Outsell exceed its sales goals. Valerie also champions women to be a part of the automotive industry.

To read more about Valerie’s mentors, her take on common misconceptions in martech and how women in marketing can support one another, please visit https://martechexec.com/article/valerie-vallancourt-martech50women.html#gs.oMc2MbI

For more details about the “50 Women You Need to Know in Martech 2018” and the full list of winners, visit MarTechExec.

Outsell’s number one value is Customer – Customer First—which includes our customers, end-user consumers, and Outsell Associates. This value as well as the other values important to how Outsell has shaped itself since its founding in 2004 is part of what we attribute to our successful growth and positive company culture.

Recently, career consultants Zippia named Outsell one of The 10 Best Small Companies to Work For in Minneapolis.

Outsell is a company that helps automotive dealers keep their products in front of their customers throughout a product’s lifecycle. Employees of Outsell love the way that the CEO and company’s values are reflected in company culture, as well as the excellent technology used by the company.

Thank you, Zippia, for recognizing that Outsell’s consistent track record of growth and profitable innovation is a result of our ability to attract and retain outstanding individuals that want to make a difference.

Learn more about the Outsell Team HERE.

#NADA100 was an event to remember for Outsell

Outsell attended the New Orleans convention with a brand new booth to greet dealers and received remarkable reception on the design. Several convention-goers stopped by just so they could take photos of the booth.

We couldn’t be more pleased with how the booth represents Outsell and how we engage customers, being inviting from all sides for continual traffic that helped build some fantastic relationships for the new year.

It was especially rewarding to have dealers and other vendors come up to us, remembering when we were a smaller presence with a more subdued booth along the back wall, and remark on how clear it is that we’ve grown as a successful solution for dealers and have become a major player in their digital marketing efforts.

old versus new outsell nada booth

NADA 2016 vs NADA 2017

We convened our first-ever Customer Advisory Board (CAB) the Thursday of the convention to start the event on a high note, gaining great feedback on the Outsell platform, guidance on product direction, and how we can better serve our clients.

One CAB participant, Kristy Elliott, Executive Manager at Sunshine Chevrolet, said:

“The Outsell platform has become an integral part of our overall marketing process. I welcomed the opportunity to participate in Outsell’s Customer Advisory Board, because it gives me a chance to network with peers from other dealerships, and to have an impact on Outsell’s product direction.”

outsell customer advisory board

NADA continued to be a win for Outsell when we were announced as a top marketing solution for auto dealers at the Automotive Website Awards, created by PCG Companies. The AWAs provide car dealers with an independent review of automotive technology, and we were honored to be counted among the select few recognized.

“Winning products in the marketing solutions category are those that we believe can help dealers to sell more cars in a digital age, as they are designed to increase the sales opportunities that dealers can have with in-market shoppers,” said Brian Pasch, Founder, PCG Companies.

awa award with pcg companies

We’ve also seen some great momentum surrounding the new features and products launched at NADA.

Outsell Social Ads integrates with a dealer’s campaigns to:

  • Reach the unreachable in their database
  • Keep active shoppers engaged
  • Acquire and engage net-new prospects
  • Entice lapsed service customers back to their service bays

Additionally, Outsell launched:

  • Single Consumer View: for dealers to view everything they know about a customer in one place including current vehicle, service and sales history, and engagement with past marketing campaigns.
  • Automated Review Solicitation: giving dealers the ability to automatically request reviews from customers and guide them through the process of posting those reviews.
  • CDK Integration: as a CDK integration partner working toward certification to ensure quick, simple and secure connections and data sharing.

“All these new enhancements are designed to help simplify the process of engaging consumers across channels and individualizing offers and content for auto dealers’ customers, including reaching customers via their preferred channel,” said Bryan Harwood, Outsell’s CTO.

It was an exciting way to kick off 2017 and we are carrying the momentum from the show throughout the organization.

Thank you to everyone who stopped by the booth! We hope you enjoyed learning more about Outsell and how automating your marketing efforts utilizing technology featuring artificial intelligence increases consumer engagement.

We’re also happy to see that our Outsell branded socks were a huge hit. We’re a fan of them too.

outsell socks

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Outsell Named a Top Marketing Solution for Automotive Dealers

Outsell announced today that its multi-channel marketing platform won the 2017 Automotive Website Award (AWA) in the Marketing Solutions category.

The Automotive Website Awards, created by PCG Companies, took place at the National Automotive Dealers Association (NADA) Convention on January 27, 2017. The award show presented 37 awards to the best website and technology products on the market for car dealers. For more information about the winners of the 2017 AWAs, please visit http://www.awa.autos.

“Winning products in the marketing solutions category are those that we believe can help dealers to sell more cars in a digital age, as they are designed to increase the sales opportunities that dealers can have with in-market shoppers,” said Brian Pasch, Founder, PCG Companies. “We want to congratulate Outsell for winning an Automotive Website Award for its multi-channel marketing platform, and look forward to the company’s continued innovation throughout 2017.”

“It is an honor to receive this respected industry award and we want to thank PCG Companies for recognizing Outsell as a leading marketing solution for automotive dealers,” said Michael Wethington, President and CEO of Outsell. “I am extremely proud of our development teams at Outsell that work diligently to create leading solutions that help our dealer customers gain greater insights into their customers’ needs, improve overall engagement, and ultimately drive sales.”

Outsell is a multi-channel marketing automation platform that manages millions of interactions every month for dealers representing all major automotive brands. It incorporates the industry’s first machine-learning based predictive analytics solution for dealerships that automatically harnesses data to better identify, connect with, and market smarter to a dealer’s entire customer database. Outsell gives dealers the flexibility to customize communications that reflect and align with their brand’s marketing initiatives, and as a result, dealers are experiencing impressive returns of 9x to 30x on their Outsell investment.

About the Automotive Website Awards
Since 2008, the Automotive Website Awards have provided car dealers with an independent review of automotive technology. PCG, the creator of the awards program, is a recognized leader in dealership education, consulting, and in-depth product research. PCG provides dealers with vendor-neutral recommendations to help improve process and increase profits.

Outsell, which drives more revenue for auto dealers by transforming how they engage customers and prospects throughout their lifecycle, announced that the company’s proprietary buyer detection software BuyerScout® was a runner-up for the 2016 DrivingSales Innovation Cup Award as one of the Most Innovative Dealership Solutions of 2016.

Outsell competed on stage with four other finalists at the 2016 DrivingSales Executive Summit (DSES), and was judged by a panel of auto dealers.

BuyerScout predicts who’s in market and provides dealers with a scored list and competitive information on what shoppers are doing to identify hot prospects before the competition. Dealers using BuyerScout see an average of 87 additional in-market buyers identified, and a conversion rate increase as much as 4X.

Outsell BuyerScout is also the first Machine Learning-powered predictive analytics solution for the automotive industry, arming dealer sales teams with the information they need to focus their efforts on who’s ready to engage, service, or buy.

  • BuyerScout alerts dealers to consumers who are 2-2.5X more likely than the national average to buy.
  • 8% of prospects identified by BuyerScout purchased within 90 days.
  • 1% of owners that buy choose not to come back to the same dealership for their next purchase.
  • 13% of them are buying that very same brand at another dealership.

“It was a great honor to be nominated among such an esteemed group of peers,” said Outsell CTO, Bryan Harwood, who presented at the event. “Being recognized as a top innovator in the automotive industry reminds us why we strive so hard to make life easier for dealers. It goes back to one of Outsell’s core company values – Customer. Congratulations to Clarivoy who took home the winner’s trophy, and thank you again to DrivingSales for counting Outsell BuyerScout as one of the industry’s Most Innovative Solutions of the Year!”

For more information, or to sign up for a demo, visit: www.outsell.com/buyerscout/

Outsell and DSplus Win Industry Marketing Awards

Outsell announced today that in partnership with DSplus, the 2015 Toyota Camry Launch campaign won the 2016 Communicator Award and the 2016 Summit Creative Award. To date, the 2015 Toyota Camry Launch campaign has earned a total of eleven international marketing and advertising awards and honors.

Outsell and DSplus’ 2015 Toyota Camry Launch recently earned the following recognition:

“The 2015 Toyota Camry campaign demonstrates the power of a well-crafted integrated marketing launch and I want to congratulate the creative teams at Outsell and DSplus that worked on this project,” said Mike Wethington, President and CEO, Outsell. “I want to thank the judging committees at the Academy of Interactive & Visual Arts and Summit International for the acknowledgement.”

“The work entered in the 22nd Annual Communicator Awards serves as a benchmark in gauging the innovative ideas and capabilities of communications and marketing professionals around the world. Each year, our entrants continue to amaze by reinventing the ways we communicate and market in an ever-changing industry,” noted Linda Day, executive director of the Academy Interactive and Visual Arts.  She added, “On behalf of the entire Academy, we want to congratulate this year’s Communicator Award Entrants and Winners for their passion and dedication. We are honored to be given the opportunity to recognize such outstanding work.”

2015 Toyota Camry Launch
Outsell and DSplus developed an integrated media campaign to help Toyota dealers sell down the 2014 Camry inventory before the 2015 models arrived on dealer lots. The campaign kicked off by connecting to 207 dealer databases nationwide to send dealer-branded campaigns via email, which led them to a microsite, using sophisticated data-driven behavioral targeting in order to find potential Camry buyers.

Each phase, from sell-down to post-launch, generated unprecedented level of consumer engagement. 150,000 people nationwide interacted with the campaign, and 11,600 of these people clicked to “Schedule Test Drive.” Most importantly, consumers who interacted with this campaign generated approximately $21,277,537 in Camry sales revenue for participating dealers.*

To view examples of the award-winning campaign, please visit: http://www.outsellauto.com/files/saatchi/CamryAward2015/

*To calculate linked sales revenue, we looked at individuals who interacted with the campaign and subsequently purchased a new Toyota Camry from a participating dealer. Revenue was calculated based on price paid to dealers for each Camry sale.

 

About Communicator Award
The Communicator Awards is the leading international awards program honoring creative excellence for communication professionals. Founded by communication professionals over a decade ago, The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. This year’s Communicator Awards received thousands of entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. Please visit www.communicatorawards.com for more information.

The Communicator Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. Please visit aiva.org for a full member list and more information.

About Summit Creative Award
Since 1994, the Summit Creative Award has enabled creative firms to receive the recognition they have long deserved. This international advertising competition offers participants a unique opportunity to showcase their talents alongside similarly positioned agencies, and to have their work judged by experts in the advertising field. Companies and individuals from more than 50 countries and across five continents have participated in this prestigious 22-year competition – the first and best of its kind.

Honored for a second time as a progressive company in Minnesota

Outsell announced today that the Star Tribune has named Outsell one of the Top Workplaces in Minnesota. The 2016 Top Workplaces special section was published in the Star Tribune on Sunday, June 26. The report can also be found at www.StarTribune.com/topworkplaces2016.

Produced by the same team that compiles the 25-year-old Star Tribune 100 report of the best-performing public companies in Minnesota, Top Workplaces recognizes the most progressive companies in Minnesota based on employee opinions measuring engagement, organizational health and satisfaction. The analysis included responses from over 73,870 employees at Minnesota public, private and nonprofit organizations.

The results of the Star Tribune 2016 Top Workplaces are based on survey information collected by WorkplaceDynamics, an independent company specializing in employee engagement and retention.

“This recognition is an honor and a testament to the talented group of employees at Outsell. We are extremely pleased to be listed among the other top workplaces in Minnesota,” said Mike Wethington, President and CEO, Outsell. “Our goal is to create a culture that brings out the best in our employees that continue to develop the best customer engagement solution for our customers in the automotive industry.”

Star Tribune Publisher Michael J. Klingensmith said, “The companies in the Star Tribune Top Workplaces deserve high praise for creating the very best work environments in the state of Minnesota. My congratulations to each of these exceptional companies.”

About 2016 Top Workplaces Award
To qualify for the Star Tribune Top Workplaces, a company must have more than 50 employees in Minnesota. Over 1,555 companies were invited to participate. Rankings were composite scores calculated purely on the basis of employee responses.

Award honors top human resource executives across the country

Outsell announced today that Human Resource Executive magazine has selected Outsell Director of Human Resources Catherine Decker as one of its five 2016 HR Rising Stars. This is the magazine’s 11th year presenting this award, which honors the country’s top human resource professionals leading change and innovation across various industries. Winners were featured in the May issue of the magazine “HR’s Rising Stars.”

This award recognizes senior HR professionals who have demonstrated leadership, the ability to successfully launch significant HR initiatives and programs, and the ability to manage major HR-related tasks.

At Outsell, Catherine launched several new HR programs and processes that contributed to Outsell’s positive team culture and improved the company’s bottom line. Catherine instituted Stay Interviews, to not only increase retention but to help employee’s problem solve and create another method for employee feedback to reach senior management. She also replaced a generous PTO policy with an innovative Unlimited PTO policy which further acknowledged the high regard, appreciation, and trust the company places in its associates. Catherine brought recruiting in-house and rolled out a new Human Resource Information System (HRIS) across the organization which is making HR processes more efficient for all associates. Lastly, Catherine lends her expertise to the Outsell Leadership Team, the Compensation Sub-Committee with Outsell’s board members and the Outsell Caring Committee. Outsell has doubled its number of associates and expanded from having associates in one state to as many as 10 states during her tenure. Outsell is actively recruiting new associates across the organization. A full list of open positions may be found here http://www.outsell.com/careers/.

“On behalf of all the associates at Outsell, I would like to congratulate Catherine on this award and acknowledge her outstanding leadership in this role,” said Matt Hanley, CFO of Outsell. “Catherine believes in a progressive HR environment and developed many new programs that have proven to be very well received among Outsell employees and management.”

“As a growing company with a maturing workforce at Outsell, I am committed to working closely with senior management and associates to develop programs that support our culture and business goals,” said Decker. “I am honored to receive this award from Human Resource Executive magazine and thrilled to be recognized among the other inspiring HR professionals.”

About HR 2016 Rising Stars
Judges for this year’s contest include Charlie Tharp, chief executive officer for the Center on Executive Compensation, a division of the HR Policy Association, and former senior vice president of human resources for Bristol-Myers Squibb Co.; Michele Darling, president of Michele Darling and Associates in Mississauga, Ontario, and former executive vice president of corporate governance and human resources for Prudential Insurance Co.; Gregory Hessel, senior client partner with the human resources practice and managing director of global client development at Korn/Ferry International’s Dallas offices; and Kristen B. Frasch, managing editor of Human Resource Executive® magazine. To read stories on past winners and learn more about the award, please visit HREOnline™ HR’s Rising Stars.

Outsell adds powerful new functionality for dealers to its customer engagement platform

Outsell announced today that it started off the year with a successful first quarter. In Q1 2016, Outsell added powerful new functionalities to its platform which continued to drive company growth and resulted in another record quarter of sales bookings. Today, Outsell’s multi-channel customer engagement platform manages millions of consumer interactions every month for dealers nationwide representing all major automotive brands.

Outsell launched powerful new upgrades to its platform that enables dealers to engage with customers wherever they are in their lifecycle, track behaviors to identify in-market buyers, and understand shopper intensity. Outsell introduced Outsell Campaign for Dealer Groups, making it easy for multi-store groups to engage consumers at the right time in their individual lifecycles with targeted messages. New Service Campaigns were also launched, which helps boost traffic to dealer service bays. Also, Oustell delivered to its dealer customers new integration with Google Analytics that gives auto dealers enhanced web analytics tracking. Outsell now automatically adds UTM coding to links in all campaigns, enabling dealers to see campaign impact within their Google Analytics accounts.

Outsell also exhibited at the NADA Convention and Expo where significant attention was garnered by the platform, and especially one of it’s most popular offerings, BuyerScout®, the only buyer detection solution that analyzes behavioral trends, tracks consumer engagements, and tips off dealers when leads and current customers are in market –helping salespeople focus their efforts on prospects who are most likely to buy. A recent Polk data matchback study found that BuyerScout is highly accurate at pinpointing consumers who are likely to purchase: 17.8% of prospects on BuyerScout reports purchase a vehicle within 90 days.

“2016 is off to a solid start with the roll out of several new offerings for our automotive dealers using the Outsell Platform. These offerings will help dealers achieve a true competitive advantage and better connect with  customers,” said Mike Wethington, CEO of Outsell. “As we look ahead this year, we are committed to developing new and easy marketing solutions that help our dealers interact with their customers and prospects at every stage of the customer lifecycle.”

Other Outsell accomplishments for Q1 2016 include winning several industry accoldades, such as:

Toyota Campaign Wins Industry Awards

2015 Toyota Camry Launch Campaign Wins Interactive Media Award, Internet Advertising Competition Award and Named a Finalist for Digiday Content Marketing Award

Outsell announced today that in partnership with Saatchi & Saatchi, the 2015 Toyota Camry Launch campaign recently received several more industry accolades. The 2015 Toyota Camry Launch campaign has earned a total of nine international marketing and advertising awards and honors.

Outsell and Saatchi & Saatchi’s 2015 Toyota Camry Launch recently earned the following recognition:

“I’m extremely proud of the creative teams at Outsell and Saatchi & Saatchi that produced the 2015 Camry launch campaign for Toyota North America and the industry recognition that this launch continues to receive,” said Mike Wethington, President and CEO, Outsell. “I want to thank the Interactive Media Council, Web Marketing Association and Digiday judging committees for the acknowledgement.”

2015 Toyota Camry Launch

Outsell and Saatchi & Saatchi developed an integrated media campaign to help Toyota dealers sell down the 2014 Camry inventory before the 2015 models arrived on dealer lots. The campaign kicked off by connecting to 207 dealer databases nationwide to send dealer-branded campaigns via email, which led them to a microsite, using sophisticated data-driven behavioral targeting in order to find potential Camry buyers.

Each phase, from sell-down to post-launch, generated unprecedented level of consumer engagement. 150,000 people nationwide interacted with the campaign, and 11,600 of these people clicked to “Schedule Test Drive.” Most importantly, consumers who interacted with this campaign generated approximately $21,277,537 in Camry sales revenue for participating dealers.*

To view examples of the award-winning campaign, please visit: http://www.outsellauto.com/files/saatchi/CamryAward2015/

*To calculate linked sales revenue, we looked at individuals who interacted with the campaign and subsequently purchased a new Toyota Camry from a participating dealer. Revenue was calculated based on price paid to dealers for each Camry sale.

 

About Interactive Media Awards

The Interactive Media Awards™ recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement.

Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the competition is designed to elevate the standards of excellence on the Internet and offer winners a boost in marketing and exposure. IMC serves as the primary sponsor and governing body of the Interactive Media Awards, establishes the judging system and provides the judges for the competition. A list of all the 2016 winners can be found here, http://www.interactivemediaawards.com/winners/search.asp.

About Interactive Advertising Competition

The Web Marketing Association announced the winners of its annual Internet Advertising Competition (IAC) Awards, an effort to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. A list of all the winners can be found here, www.IACAward.org.

About Digiday Content Marketing Award

The annual Digiday Content Marketing Awards recognize innovative, boundary-pushing content that connects audiences to brands, ideas and movements. This year’s jury panel, comprised of top executives from Chobani, New Balance, Huge, among others, evaluated a record number of entries for this year’s competition. All finalists will be honored and winners revealed on May 18, 2016 at The Edison Ballroom in New York City. Click on this link to view a list of all the categories and Finalists.