David Kain and Outsell dealer customers join webinar to discuss new marketing initiatives to close out a successful 2016 and strategies to plan ahead for 2017
Outsell announced today that it will sponsor a free one-hour webinar hosted by Automotive News on the topic, “Maximize Marketing Budget Returns to Rock 2017” on Tuesday, September 27, 2016 at 2:00 p.m. Eastern.
With 2017 just around the corner, the time is rapidly approaching for dealers to evaluate their marketing budgets for the year. With a multitude of initiatives competing for a limited pool of dollars, it’s a good idea for dealers to take a hard look at their marketing strategy as a whole.
Join David Kain, President, Kain Automotive Inc.; Kristy Elliott, Executive Manager, Sunshine Chevrolet; Billy Frank, General Manager, Clear Lake Infiniti; and Valerie Vallancourt, Director of Marketing, Outsell, as they discuss marketing initiatives that will prove to be the most successful to finish out 2016, and options to invest in for 2017.
During this webinar, the panel of dealers and industry experts will discuss:
- Marketing initiatives that delivered the best return for dealers.
- The newest marketing technologies and benefits for dealerships.
- The criteria to evaluate digital marketing vendors.
- An overview of what dealers should be thinking about from a strategic marketing perspective.
Speakers: David Kain, President, Kain Automotive Inc.; Kristy Elliott, Executive Manager, Sunshine Chevrolet; Billy Frank, General Manager, Clear Lake Infiniti; and Valerie Vallancourt, Director of Marketing, Outsell: Phil Nussel, Online Editor, Automotive News
Tuesday, September 27, 2016 from 2:00 – 3:00 p.m. Eastern
To register for the free event or if you have questions, please visit:
New Outsell Fuel features gives boost to digital marketing campaigns for auto dealers
Outsell announced today that Q2 2016 proved to be another successful quarter. This past quarter, Outsell continued to add more exclusive new features to its multi-channel customer engagement platform which helped overachieve the sales plan and increase overall company growth.
Outsell introduced enhancements to Outsell Fuel, its customer engagement platform that manages millions of consumer interactions every month for dealers nationwide representing all major automotive brands. In line with their strategic position that promotes an open ecosystem, Outsell expanded its Outsell Connect framework, gaining certification from Reynolds & Reynolds and building more integrations to all dealer CRM systems. These integrations further position Outsell as a central platform that enables dealers to reach out to individual customers and prospects throughout their lifecycle directly from the systems they use every day.
“The Outsell Platform continues to be a popular and lucrative solution for auto dealers across the nation who are seeking to create more effective engagements with prospects and customers across their individual lifecycles,” said Mike Wethington, CEO of Outsell. “Once again I’m impressed with the talented group of Outsell employees that continue to bring our dealer customers new and creative digital marketing features and analytic functionality to help them stay competitive in the auto industry.”
Other Outsell highlights and accomplishments for Q2 2016 included:
- Participated at the 2016 Dealer Marketing Strategies Conference.
- Hotsted a panel discussion with PCG Companies and Chevrolet dealer customer at the New England Digital Dealer Workshop.
- Star Tribune named Outsell one of the 2016 Top Workplaces in Minnesota.
- HR Executive Magazine selected Catherine Decker, Director of Human Resources as a “2016 HR Rising Star.”
- Announced the promotion of Guy Super to Vice President of Sales.
In addition, Outsell and agency partner DSplus’ 2015 Toyota Camry Launch digital marketing campaign won two high-profile awards in Q2. To date, the 2015 Toyota Camry Launch campaign has earned a total of eleven international marketing and advertising awards and honors.
- 2016 Communicator Award for Excellence in two categories: Marketing Effectiveness and Online Advertising & Marketing.
- 2016 Summit Creative Award for Regional/National Consumer Campaign.
For more information about Outsell’s award-winning customer engagement platform, please visit: http://www.outsell.com/dealers/
Outsell, PCG Companies and Sunshine Chevrolet to participate in panel discussion and presentation on customer engagement strategies and what dealers can do to transform their marketing in the digital world
Outsell announced today that it has been invited to present and participate on a panel along with PCG Companies and Sunshine Chevrolet at Digital Dealer 21 taking place August 8-10, 2016 in Las Vegas at the MGM Grand Las Vegas Hotel & Casino.
Brian Pasch, Principal of PCG Companies, Kristy Elliott, Executive Director of Sunshine Chevrolet (part of the SunStar Network), and Outsell’s Valerie Vallancourt, Director of Marketing will present a panel discussion on the “Top Five Ways Automotive Dealers Can Transform Their Marketing in a Digital World and Increase Customer Engagement.” This panel will take place Monday, August 8 from 8:00am – 8:50am. This panel of experts will discuss the top five ways automotive dealers can transform their marketing and increase customer engagement – and the tools as well as strategies that can be used to engage consumers where they are in the buyer’s journey.
The next presentation will feature a discussion led by Outsell’s Valerie Vallancourt and Sunshine Chevrolet’s Kristy Elliott on the topic “The 5 Stages of Customer Engagement and What Auto Dealers Can Do To Optimize Each One” on Tuesday, August 9 from 9:30am – 10:20am. This session will explain the 5 stages of customer engagement – Discover, Shop, Buy, Own and Advocate and the tools that can be used at each stage, such as email, mobile, direct marketing, and social. The key to the success of the lifecycle is to ensure the tactics are analytically driven. Also, they will review simple customer engagement tools and strategies that can transform how dealers communicate with customers and prospects throughout the customer lifecycle.
Outsell is also a sponsor at Digital Dealer 21 and will showcase its customer engagement platform, Outsell Fuel™ and its numerous functionalities, such as Outsell BuyerScout at booth #320. Outsell Fuel, is a multi-channel customer engagement platform that enables automotive dealers to engage with customers wherever they are in their lifecycle, track behaviors to identify in-market buyers, and understand shopper intensity. Outsell Fuel manages millions of consumer interactions every month for dealers nationwide representing all major automotive brands.
For more information, please visit: www.outsell.com/events
Certification facilitates safe and secure exchange of data between the Reynolds and Reynolds DMS and Outsell’s Digital Marketing Platform Outsell Fuel
Outsell announced today that it has achieved certification in the Reynolds Certified Interface (RCI) program. RCI program certification helps ensure the safe, secure and reliable transfer of data between a Reynolds and Reynolds dealership management system (DMS) and Outsell’s digital marketing platform, Outsell Fuel.
“RCI certification enables dealers to send data safely and securely from a Reynolds DMS to Outsell’s platform for digital marketing purposes,” said Bryan Harwood, Outsell’s Chief Technology Officer. “Auto dealers who already use both Reynolds and Outsell can now benefit from a smoother, more reliable data-exchange process.”
For more information about Outsell’s customer engagement platform, Outsell Fuel, please visit: www.outsell.com/dealers
Outsell and DSplus Win Industry Marketing Awards
Outsell announced today that in partnership with DSplus, the 2015 Toyota Camry Launch campaign won the 2016 Communicator Award and the 2016 Summit Creative Award. To date, the 2015 Toyota Camry Launch campaign has earned a total of eleven international marketing and advertising awards and honors.
Outsell and DSplus’ 2015 Toyota Camry Launch recently earned the following recognition:
- 2016 Communicator Award – Won Awards of Excellence in the categories: Marketing Effectiveness and Online Advertising & Marketing
- 2016 Summit Creative Award – Won Bronze Award for Consumer Campaign – Regional/National
“The 2015 Toyota Camry campaign demonstrates the power of a well-crafted integrated marketing launch and I want to congratulate the creative teams at Outsell and DSplus that worked on this project,” said Mike Wethington, President and CEO, Outsell. “I want to thank the judging committees at the Academy of Interactive & Visual Arts and Summit International for the acknowledgement.”
“The work entered in the 22nd Annual Communicator Awards serves as a benchmark in gauging the innovative ideas and capabilities of communications and marketing professionals around the world. Each year, our entrants continue to amaze by reinventing the ways we communicate and market in an ever-changing industry,” noted Linda Day, executive director of the Academy Interactive and Visual Arts. She added, “On behalf of the entire Academy, we want to congratulate this year’s Communicator Award Entrants and Winners for their passion and dedication. We are honored to be given the opportunity to recognize such outstanding work.”
2015 Toyota Camry Launch
Outsell and DSplus developed an integrated media campaign to help Toyota dealers sell down the 2014 Camry inventory before the 2015 models arrived on dealer lots. The campaign kicked off by connecting to 207 dealer databases nationwide to send dealer-branded campaigns via email, which led them to a microsite, using sophisticated data-driven behavioral targeting in order to find potential Camry buyers.
Each phase, from sell-down to post-launch, generated unprecedented level of consumer engagement. 150,000 people nationwide interacted with the campaign, and 11,600 of these people clicked to “Schedule Test Drive.” Most importantly, consumers who interacted with this campaign generated approximately $21,277,537 in Camry sales revenue for participating dealers.*
To view examples of the award-winning campaign, please visit: http://www.outsellauto.com/files/saatchi/CamryAward2015/
*To calculate linked sales revenue, we looked at individuals who interacted with the campaign and subsequently purchased a new Toyota Camry from a participating dealer. Revenue was calculated based on price paid to dealers for each Camry sale.
About Communicator Award
The Communicator Awards is the leading international awards program honoring creative excellence for communication professionals. Founded by communication professionals over a decade ago, The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. This year’s Communicator Awards received thousands of entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. Please visit www.communicatorawards.com for more information.
The Communicator Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. Please visit aiva.org for a full member list and more information.
About Summit Creative Award
Since 1994, the Summit Creative Award has enabled creative firms to receive the recognition they have long deserved. This international advertising competition offers participants a unique opportunity to showcase their talents alongside similarly positioned agencies, and to have their work judged by experts in the advertising field. Companies and individuals from more than 50 countries and across five continents have participated in this prestigious 22-year competition – the first and best of its kind.
Learn how offense is the best defense for dealerships to stay competitive
Outsell will sponsor a free one-hour power training webinar hosted by Automotive News on the topic, “Offense Is The Best Defense: Keep Your Customers From Shopping Elsewhere” on Wednesday, June 8, 2016 at 2:00 pm Eastern.
Did you know that on average over 46% of customers choose not to come back to a dealership for their next purchase? And 13% of them are buying the same brand sold from another dealership. So what can dealers do to address this? Dealers have the power to prevent their customers from making a purchase elsewhere. And furthermore, some dealers aren’t aware that they already have all the inside data they need to attract additional active shoppers in their area.
Join automotive industry thought leaders Jon Petron and Craig Vore from Outsell as they discuss with Dave Versical of Automotive News how easy it is for dealers to use the treasure trove of behavioral data they currently have to:
- Predict who’s ready to buy so they can reach out to them before the competition does.
- Figure out when old leads from years ago begin shopping again.
- Track a previous customer’s shopping habits to figure out which vehicles, products, and services are most relevant to them.
- Continuously stay top-of-mind with customers throughout their vehicle’s life cycle.
Speakers: Jon Petron, Vice President of Advanced Services, Outsell and Craig Vore, Insights Manager – Strategy & Optimization, Outsell. Moderator: Dave Versical, Director of Editorial Operations, Automotive News
Wednesday, June 8, 2016 from 2:00 – 3:00 pm Eastern
To register for the free event or if you have questions, please visit: http://www.outsell.com/outsell-events/
Outsell featured sponsor and exhibitor at this year’s high level dealer marketing event
Outsell is showcasing its solutions at the upcoming 6th annual 2016 Dealer Marketing Strategies Conference (DMSC), taking place in Napa Valley, California from May 22 – May 24, 2016.
At booth #106, Outsell will feature:
- Outsell Fuel, a multi-channel customer engagement platform that enables automotive dealers to engage with customers wherever they are in their lifecycle, track behaviors to identify in-market buyers, and understand shopper intensity.
- BuyerScout®, the only buyer detection product that predicts who’s going to buy and provides dealers with a scored list and information into what consumers are doing, identifying hot prospects before your competition.
- New Service Campaigns, that boost traffic to dealer service bays.
- A new integration with Google Analytics that gives auto dealers enhanced web analytics tracking.
The Digital Marketing Strategies Conference, a PCG event, is a high-level executive planning event designed to assist automotive dealers with creating a highly effective digital marketing strategy for the year ahead. The workshops are hands-on, intimate, highly engaging, and rich in content designed for dealers, managers, and Internet sales professionals who want to stay ahead of their local competition.
“We’re looking forward to this event and sharing our solutions and ideas with the dealer community. Auto dealers know they need to create more advanced digital marketing strategies and move from sporadic, generic email blasts to a more structured, automated, and individualized communications process – but they struggle with how to do it,” said Bryan Harwood, Chief Technology Officer of Outsell. “Outsell’s platform outperforms other solutions because it adapts to individual consumers’ lifecycles and engages with them in a way that is individually effective. The feedback we receive from our dealer customers is extremely positive – they’re experiencing returns that range from 9-30x on their Outsell investment.”
Outsell’s multi-channel customer engagement platform manages millions of interactions every month for dealers all major automotive brands. To learn more about Outsell, visit the company at booth #106 at the DMSC, or visit www.outsell.com. DMSC will be located at the Napa Valley Marriott Resort & Spa. To register at this event, please visit http://digitalmarketingstrategies.org/register/
Award honors top human resource executives across the country
Outsell announced today that Human Resource Executive magazine has selected Outsell Director of Human Resources Catherine Decker as one of its five 2016 HR Rising Stars. This is the magazine’s 11th year presenting this award, which honors the country’s top human resource professionals leading change and innovation across various industries. Winners were featured in the May issue of the magazine “HR’s Rising Stars.”
This award recognizes senior HR professionals who have demonstrated leadership, the ability to successfully launch significant HR initiatives and programs, and the ability to manage major HR-related tasks.
At Outsell, Catherine launched several new HR programs and processes that contributed to Outsell’s positive team culture and improved the company’s bottom line. Catherine instituted Stay Interviews, to not only increase retention but to help employee’s problem solve and create another method for employee feedback to reach senior management. She also replaced a generous PTO policy with an innovative Unlimited PTO policy which further acknowledged the high regard, appreciation, and trust the company places in its associates. Catherine brought recruiting in-house and rolled out a new Human Resource Information System (HRIS) across the organization which is making HR processes more efficient for all associates. Lastly, Catherine lends her expertise to the Outsell Leadership Team, the Compensation Sub-Committee with Outsell’s board members and the Outsell Caring Committee. Outsell has doubled its number of associates and expanded from having associates in one state to as many as 10 states during her tenure. Outsell is actively recruiting new associates across the organization. A full list of open positions may be found here http://www.outsell.com/careers/.
“On behalf of all the associates at Outsell, I would like to congratulate Catherine on this award and acknowledge her outstanding leadership in this role,” said Matt Hanley, CFO of Outsell. “Catherine believes in a progressive HR environment and developed many new programs that have proven to be very well received among Outsell employees and management.”
“As a growing company with a maturing workforce at Outsell, I am committed to working closely with senior management and associates to develop programs that support our culture and business goals,” said Decker. “I am honored to receive this award from Human Resource Executive magazine and thrilled to be recognized among the other inspiring HR professionals.”
About HR 2016 Rising Stars
Judges for this year’s contest include Charlie Tharp, chief executive officer for the Center on Executive Compensation, a division of the HR Policy Association, and former senior vice president of human resources for Bristol-Myers Squibb Co.; Michele Darling, president of Michele Darling and Associates in Mississauga, Ontario, and former executive vice president of corporate governance and human resources for Prudential Insurance Co.; Gregory Hessel, senior client partner with the human resources practice and managing director of global client development at Korn/Ferry International’s Dallas offices; and Kristen B. Frasch, managing editor of Human Resource Executive® magazine. To read stories on past winners and learn more about the award, please visit HREOnline™ HR’s Rising Stars.
Brings Years of Automotive Sales and Marketing Experience to Promote Outsell Fuel Platform
Outsell announced today that sales executive Guy Super has been promoted to Outsell’s management team as Vice President of Sales.
As Vice President of Sales, Super is focused on driving sales nationwide for the company’s powerful Outsell Fuel platform; a proprietary multi-channel customer engagement solution that makes dealers lives easier. Dealers using Outsell’s proprietary technology are tipped off when customers are most ready to engage, buy, or service. Super will manage, develop and lead the Outsell Direct to Dealer sales and business development teams and the ongoing adoption of Outsell’s solutions by dealers who rely upon Outsell’s easy to use platform to engage consumers on a consistent, individualized basis and drive more sales.
Most recently, Super was Outsell’s director of territory sales and prior to joining Outsell, Super was an award-winning sales director with Dominion Enterprises where he significantly increased sales and the company’s overall customer base. Super is a proven leader in building, managing and developing strategic sales teams and go-to-market strategies. He has also held senior management roles with Autobase, Inc. and Village Automotive Group. Super holds a Bachelor of Science in History from Lawrence University.
“Guy Super has been an essential part of the Outsell sales team and we are thrilled to have him join our management team as vice president of sales,” said Mike Wethington, president and CEO of Outsell. “Guy has an impressive track record of driving sales in the automotive industry and will be instrumental as we continue to promote the Outsell Fuel platform to dealers nationwide. Guy is a strategic sales and marketing expert, and I am thoroughly impressed with his ability to lead as well his knack for reaching out and connecting with the dealer community.”
“I’m excited about this new opportunity and continuing to work closely with the marketing, and product and development teams at Outsell to promote the Outsell Fuel platform,” said Guy Super. “I’m looking forward to building on Outsell’s current sales momentum to ensure a successful year.”
Learn how to sell smarter, not harder: Customer engagement strategies for every stage of the customer lifecycle
Outsell announced today that it has been invited to host a panel with Brian Pasch, principal of PCG Companies and dealer customer Sunshine Chevrolet at the Digital Dealer Workshop on the topic, “Selling smarter, not harder: Customer engagement strategies for every stage of the customer lifecycle” on Wednesday, May 4, 2016 at 1:30 pm ET.
Automotive dealers are great at developing relationships once a customer is in the store – but what are dealers doing to get them and keep them there? With more channels and higher expectations, dealerships want to better engage with customers and compete for their business. Dealers know they need to move from sporadic, generic email blasts to a more automated, structured and individualized communications process to stay ahead of the competition – but they struggle with how to do it.
Fortunately, there are new customer engagement tools and strategies that can transform how dealers communicate with customers and prospects throughout their lifecycle – from buyer detection to purchasing to service. Auto dealers shouldn’t treat an auto purchase as a one-and-done transaction. To stay competitive, dealers require the right arsenal of tools that will help them stay in front of the customers on a consistent and individualized basis.
Join automotive industry experts, Brian Pasch, principal at PCG Companies, Guy Super, vice president of sales, Outsell and Kristy Elliott, executive manager, Sunshine Chevrolet and part of the SunStar Network who will weigh-in on how the customer engagement process can be optimized at the dealer level. They will discuss tools and tactics as well as share first hand experiences so that dealers can better understand how they can improve their marketing effectiveness, increase engagement with leads and customers to ultimately sell more cars.
Speakers: Brian Pasch, Principal, PCG Companies, Kristy Elliott, Executive Manager, Sunshine Chevrolet and part of the SunStar Network and Guy Super, Vice President of Sales, Outsell
“Selling smarter, not harder: Customer engagement strategies for every stage of the customer lifecycle”
Crowne Plaza Philadelphia in Cherry Hill, New Jersey
Wednesday, May 4, 2016 from 1:30 – 2:20 pm EDT
To register for the event or for more information, please visit: http://www.digitaldealer.com/workshops/register/