New Outsell VPs for People & Marketing

Outsell announced today that it has promoted Catherine Decker to Vice President of People and Valerie Vallancourt to Vice President, Marketing.

Decker was formerly Director, Human Resources at Outsell. Human Resources Magazine recently named her as one of five 2016 HR Rising Stars. At Outsell, she has launched several new HR programs and processes that have contributed to the company’s positive team culture and improved its bottom line, including Stay Interviews to increase retention and an Unlimited PTO policy.

Vallancourt was formerly Director, Marketing at Outsell. Since joining the company just over a year and a half ago, Vallancourt has transformed marketing, developing a demand generation engine and implementing new processes for lead generation and tracking, and more than doubling inbound lead flow while improving quality – helping the company exceed its sales goals.

“Both Catherine and Valerie have had a big impact on Outsell’s success, and we’re recognizing that today with their promotions,” said Mike Wethington, founder and CEO of Outsell. “They’ve stepped up with big ideas, have demonstrated great leadership abilities and are making contributions to our growth every day. I’m so pleased to make them a part of our senior management team.”

Outsell, which drives more revenue for auto dealers by transforming how they engage customers and prospects throughout their lifecycle, announced that the company’s proprietary buyer detection software BuyerScout® was a runner-up for the 2016 DrivingSales Innovation Cup Award as one of the Most Innovative Dealership Solutions of 2016.

Outsell competed on stage with four other finalists at the 2016 DrivingSales Executive Summit (DSES), and was judged by a panel of auto dealers.

BuyerScout predicts who’s in market and provides dealers with a scored list and competitive information on what shoppers are doing to identify hot prospects before the competition. Dealers using BuyerScout see an average of 87 additional in-market buyers identified, and a conversion rate increase as much as 4X.

Outsell BuyerScout is also the first Machine Learning-powered predictive analytics solution for the automotive industry, arming dealer sales teams with the information they need to focus their efforts on who’s ready to engage, service, or buy.

  • BuyerScout alerts dealers to consumers who are 2-2.5X more likely than the national average to buy.
  • 8% of prospects identified by BuyerScout purchased within 90 days.
  • 1% of owners that buy choose not to come back to the same dealership for their next purchase.
  • 13% of them are buying that very same brand at another dealership.

“It was a great honor to be nominated among such an esteemed group of peers,” said Outsell CTO, Bryan Harwood, who presented at the event. “Being recognized as a top innovator in the automotive industry reminds us why we strive so hard to make life easier for dealers. It goes back to one of Outsell’s core company values – Customer. Congratulations to Clarivoy who took home the winner’s trophy, and thank you again to DrivingSales for counting Outsell BuyerScout as one of the industry’s Most Innovative Solutions of the Year!”

For more information, or to sign up for a demo, visit:

Outsell’s customer engagement platform popular option for automotive dealers seeking to increase relevancy and timeliness of marketing messages

Outsell announced a strong third quarter performance, as dealers increasingly turn to Outsell to help them individualize digital marketing communications, proactively manage their reputation on social media, and detect which buyers are currently in market for a vehicle.

Outsell continued to invest heavily in enhancements to Outsell Fuel, its customer engagement platform that manages millions of consumer interactions every month for thousands of dealers representing all major automotive brands. One of the major initiatives driving results for Outsell’s clients has been enhancements to Outsell’s Machine Learning capabilites. Machine Learning, an Artificial Intelligence technique employed by companies like Amazon, Target and Facebook to analyze massive quantities of consumer data in order to provide highly targeted experiences and product suggestions to their customers, is at the core of Outsell’s platform. Outsell is the first company to bring this type of capability to the automotive industry.

This past quarter, Outsell finalized certification in the Reynolds Certified Interface (RCI) program, ensuring the safe, secure and reliable transfer of data for marketing purposes between a Reynolds & Reynolds dealership management system (DMS) and Outsell’s digital marketing platform, Outsell Fuel. Outsell also released Social Display Advertising functionality, as well as launching an eAppend service for dealers to purchase. Fuel Gauge 2.0 which offers enhanced program reporting for dealerships, was also released in Q3.

“The Outsell Platform has become known as a must-have for auto dealers that want to better target and engage with their customers and reach their sales goals,” said Mike Wethington, CEO of Outsell. “With 2017 fast approaching, auto dealers are preparing their strategic marketing plans and budgets while thinking of ways to move the needle on their marketing efforts. We’re looking forward to working with innovative dealers across the country to bring them new ways to enhance their marketing with predictive analytics, buyer detection, cross-channel integration, dynamic targeting and results attribution.”

Other company highlights and accomplishments for Q3 2016 include:

  • Outsell BuyerScout® was selected as one of five finalists for the Driving Sales Executive Summit 2016 Innovation Cup Contest Award. Winners will be announced in Las Vegas on October 25, 2016.
  • Hosted a webinar with Automotive News, Kain Automotive and Outsell’s customers Sunshine Chevrolet and Clear Lake Infiniti on how dealerships can maximize their marketing budget returns.
  • Participated in two speaking sessions on customer engagement strategies at Digital Dealer 21 Conference.
  • Expanded its office space by adding a second floor to its operations in Capella Tower in Minneapolis.

For more information about Outsell’s award-winning customer engagement platform, please visit:

Company to demonstrate new features at Driving Sales Executive Summit, taking place Oct. 23-25 in Las Vegas

Outsell launched today its new Dynamic Content feature for its Outsell Fuel platform that takes targeted email to the next level. Outsell’s new proprietary machine-learning algorithms anticipate consumer wants and needs, such as which vehicles they are most likely to purchase, and then automatically serve up content that fits each individual’s interest. The company will demonstrate Dynamic Content at the Driving Sales Executive Summit (DSES), taking place Oct. 23-25 at the Bellagio in Las Vegas.

Traditionally, email-marketing solutions segment customers into similar groups and personalize content for a segment, but not for individuals.

“The ability to serve up dynamic content on an individual basis is a ‘holy grail’ of sorts for marketers,” said Bryan Harwood, CTO of Outsell. “We’ve cracked the code on delivering that capability with powerful new machine-learning algorithms that we developed in house. As of today, Outsell customers will have Dynamic Content capabilities for email and web content as part of their SaaS platform. In the coming months, we’ll add it for social media as well, and also add the ability to generate dynamic offers.”

Outsell’s Dynamic Content feature enables auto dealers to:

  • Serve specific content to individual consumers – both copy and imagery;
  • Boost response rates and ultimately sales due to more personalized and relevant model content; and
  • Present web/mobile shoppers with pre-populated lead forms that improve completion rates up to 36 percent.

Once a dealer activates Outsell’s Dynamic Content feature and adds a customer or customer list to Outsell Fuel, the process of personalizing and sending offers is completely automated.

At DSES, Outsell will also demonstrate its Outsell eAppend service, which can help dealers increase their email addressable database by 35 percent, ensure that email addresses are valid, and improve program results.

Outsell also announced that its BuyerScout buyer detection solution is a finalist for the DSES Innovation Cup, which recognizes the most innovative solutions in automotive marketing. Outsell’s CTO Bryan Harwood will make his presentation to the Innovation Cup judges on Oct. 24 at 1:40 pm in the Bellagio Ballroom.

Outsell will be exhibiting at DSES. To schedule an appointment at the show, email

To learn more about Dynamic Content, Outsell eAppend or BuyerScout, visit

David Kain and Outsell dealer customers join webinar to discuss new marketing initiatives to close out a successful 2016 and strategies to plan ahead for 2017

Outsell announced today that it will sponsor a free one-hour webinar hosted by Automotive News on the topic, “Maximize Marketing Budget Returns to Rock 2017” on Tuesday, September 27, 2016 at 2:00 p.m. Eastern.

With 2017 just around the corner, the time is rapidly approaching for dealers to evaluate their marketing budgets for the year. With a multitude of initiatives competing for a limited pool of dollars, it’s a good idea for dealers to take a hard look at their marketing strategy as a whole.

Join David Kain, President, Kain Automotive Inc.; Kristy Elliott, Executive Manager, Sunshine Chevrolet; Billy Frank, General Manager, Clear Lake Infiniti; and Valerie Vallancourt, Director of Marketing, Outsell, as they discuss marketing initiatives that will prove to be the most successful to finish out 2016, and options to invest in for 2017.

During this webinar, the panel of dealers and industry experts will discuss:

  • Marketing initiatives that delivered the best return for dealers.
  • The newest marketing technologies and benefits for dealerships.
  • The criteria to evaluate digital marketing vendors.
  • An overview of what dealers should be thinking about from a strategic marketing perspective.

Speakers: David Kain, President, Kain Automotive Inc.; Kristy Elliott, Executive Manager, Sunshine Chevrolet; Billy Frank, General Manager, Clear Lake Infiniti; and Valerie Vallancourt, Director of Marketing, Outsell: Phil Nussel, Online Editor, Automotive News

Maximize Marketing Budget Returns to Rock 2017

Your computer

Tuesday, September 27, 2016 from 2:00 – 3:00 p.m. Eastern

To register for the free event or if you have questions, please visit:
Webinar Registration Link



New Outsell Fuel features gives boost to digital marketing campaigns for auto dealers

Outsell announced today that Q2 2016 proved to be another successful quarter. This past quarter, Outsell continued to add more exclusive new features to its multi-channel customer engagement platform which helped overachieve the sales plan and increase overall company growth.

Outsell introduced enhancements to Outsell Fuel, its customer engagement platform that manages millions of consumer interactions every month for dealers nationwide representing all major automotive brands. In line with their strategic position that promotes an open ecosystem, Outsell expanded its Outsell Connect framework, gaining certification from Reynolds & Reynolds and building more integrations to all dealer CRM systems. These integrations further position Outsell as a central platform that enables dealers to reach out to individual customers and prospects throughout their lifecycle directly from the systems they use every day.

“The Outsell Platform continues to be a popular and lucrative solution for auto dealers across the nation who are seeking to create more effective engagements with prospects and customers across their individual lifecycles,” said Mike Wethington, CEO of Outsell. “Once again I’m impressed with the talented group of Outsell employees that continue to bring our dealer customers new and creative digital marketing features and analytic functionality to help them stay competitive in the auto industry.”

Other Outsell highlights and accomplishments for Q2 2016 included:

  • Participated at the 2016 Dealer Marketing Strategies Conference.
  • Hotsted a panel discussion with PCG Companies and Chevrolet dealer customer at the New England Digital Dealer Workshop.
  • Star Tribune named Outsell one of the 2016 Top Workplaces in Minnesota.
  • HR Executive Magazine selected Catherine Decker, Director of Human Resources as a “2016 HR Rising Star.”
  • Announced the promotion of Guy Super to Vice President of Sales.

In addition, Outsell and agency partner DSplus’ 2015 Toyota Camry Launch digital marketing campaign won two high-profile awards in Q2. To date, the 2015 Toyota Camry Launch campaign has earned a total of eleven international marketing and advertising awards and honors.

For more information about Outsell’s award-winning customer engagement platform, please visit:

Outsell, PCG Companies and Sunshine Chevrolet to participate in panel discussion and presentation on customer engagement strategies and what dealers can do to transform their marketing in the digital world

Outsell announced today that it has been invited to present and participate on a panel along with PCG Companies and Sunshine Chevrolet at Digital Dealer 21 taking place August 8-10, 2016 in Las Vegas at the MGM Grand Las Vegas Hotel & Casino.

Brian Pasch, Principal of PCG Companies, Kristy Elliott, Executive Director of Sunshine Chevrolet (part of the SunStar Network), and Outsell’s Valerie Vallancourt, Director of Marketing will present a panel discussion on the “Top Five Ways Automotive Dealers Can Transform Their Marketing in a Digital World and Increase Customer Engagement.” This panel will take place Monday, August 8 from 8:00am – 8:50am. This panel of experts will discuss the top five ways automotive dealers can transform their marketing and increase customer engagement – and the tools as well as strategies that can be used to engage consumers where they are in the buyer’s journey.

The next presentation will feature a discussion led by Outsell’s Valerie Vallancourt and Sunshine Chevrolet’s Kristy Elliott on the topic “The 5 Stages of Customer Engagement and What Auto Dealers Can Do To Optimize Each One” on Tuesday, August 9 from 9:30am – 10:20am. This session will explain the 5 stages of customer engagement – Discover, Shop, Buy, Own and Advocate and the tools that can be used at each stage, such as email, mobile, direct marketing, and social. The key to the success of the lifecycle is to ensure the tactics are analytically driven. Also, they will review simple customer engagement tools and strategies that can transform how dealers communicate with customers and prospects throughout the customer lifecycle.

Outsell is also a sponsor at Digital Dealer 21 and will showcase its customer engagement platform, Outsell Fuel™ and its numerous functionalities, such as Outsell BuyerScout at booth #320. Outsell Fuel, is a multi-channel customer engagement platform that enables automotive dealers to engage with customers wherever they are in their lifecycle, track behaviors to identify in-market buyers, and understand shopper intensity. Outsell Fuel manages millions of consumer interactions every month for dealers nationwide representing all major automotive brands.

For more information, please visit:

Certification facilitates safe and secure exchange of data between the Reynolds and Reynolds DMS and Outsell’s Digital Marketing Platform Outsell Fuel

Outsell announced today that it has achieved certification in the Reynolds Certified Interface (RCI) program. RCI program certification helps ensure the safe, secure and reliable transfer of data between a Reynolds and Reynolds dealership management system (DMS) and Outsell’s digital marketing platform, Outsell Fuel.

“RCI certification enables dealers to send data safely and securely from a Reynolds DMS to Outsell’s platform for digital marketing purposes,” said Bryan Harwood, Outsell’s Chief Technology Officer. “Auto dealers who already use both Reynolds and Outsell can now benefit from a smoother, more reliable data-exchange process.”

For more information about Outsell’s customer engagement platform, Outsell Fuel, please visit:

Outsell and DSplus Win Industry Marketing Awards

Outsell announced today that in partnership with DSplus, the 2015 Toyota Camry Launch campaign won the 2016 Communicator Award and the 2016 Summit Creative Award. To date, the 2015 Toyota Camry Launch campaign has earned a total of eleven international marketing and advertising awards and honors.

Outsell and DSplus’ 2015 Toyota Camry Launch recently earned the following recognition:

“The 2015 Toyota Camry campaign demonstrates the power of a well-crafted integrated marketing launch and I want to congratulate the creative teams at Outsell and DSplus that worked on this project,” said Mike Wethington, President and CEO, Outsell. “I want to thank the judging committees at the Academy of Interactive & Visual Arts and Summit International for the acknowledgement.”

“The work entered in the 22nd Annual Communicator Awards serves as a benchmark in gauging the innovative ideas and capabilities of communications and marketing professionals around the world. Each year, our entrants continue to amaze by reinventing the ways we communicate and market in an ever-changing industry,” noted Linda Day, executive director of the Academy Interactive and Visual Arts.  She added, “On behalf of the entire Academy, we want to congratulate this year’s Communicator Award Entrants and Winners for their passion and dedication. We are honored to be given the opportunity to recognize such outstanding work.”

2015 Toyota Camry Launch
Outsell and DSplus developed an integrated media campaign to help Toyota dealers sell down the 2014 Camry inventory before the 2015 models arrived on dealer lots. The campaign kicked off by connecting to 207 dealer databases nationwide to send dealer-branded campaigns via email, which led them to a microsite, using sophisticated data-driven behavioral targeting in order to find potential Camry buyers.

Each phase, from sell-down to post-launch, generated unprecedented level of consumer engagement. 150,000 people nationwide interacted with the campaign, and 11,600 of these people clicked to “Schedule Test Drive.” Most importantly, consumers who interacted with this campaign generated approximately $21,277,537 in Camry sales revenue for participating dealers.*

To view examples of the award-winning campaign, please visit:

*To calculate linked sales revenue, we looked at individuals who interacted with the campaign and subsequently purchased a new Toyota Camry from a participating dealer. Revenue was calculated based on price paid to dealers for each Camry sale.


About Communicator Award
The Communicator Awards is the leading international awards program honoring creative excellence for communication professionals. Founded by communication professionals over a decade ago, The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. This year’s Communicator Awards received thousands of entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. Please visit for more information.

The Communicator Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. Please visit for a full member list and more information.

About Summit Creative Award
Since 1994, the Summit Creative Award has enabled creative firms to receive the recognition they have long deserved. This international advertising competition offers participants a unique opportunity to showcase their talents alongside similarly positioned agencies, and to have their work judged by experts in the advertising field. Companies and individuals from more than 50 countries and across five continents have participated in this prestigious 22-year competition – the first and best of its kind.

Learn how offense is the best defense for dealerships to stay competitive

Outsell will sponsor a free one-hour power training webinar hosted by Automotive News on the topic, “Offense Is The Best Defense: Keep Your Customers From Shopping Elsewhere” on Wednesday, June 8, 2016 at 2:00 pm Eastern.

Did you know that on average over 46% of customers choose not to come back to a dealership for their next purchase? And 13% of them are buying the same brand sold from another dealership. So what can dealers do to address this? Dealers have the power to prevent their customers from making a purchase elsewhere. And furthermore, some dealers aren’t aware that they already have all the inside data they need to attract additional active shoppers in their area.

Join automotive industry thought leaders Jon Petron and Craig Vore from Outsell as they discuss with Dave Versical of Automotive News how easy it is for dealers to use the treasure trove of behavioral data they currently have to:

  • Predict who’s ready to buy so they can reach out to them before the competition does.
  • Figure out when old leads from years ago begin shopping again.
  • Track a previous customer’s shopping habits to figure out which vehicles, products, and services are most relevant to them.
  • Continuously stay top-of-mind with customers throughout their vehicle’s life cycle.

Speakers: Jon Petron, Vice President of Advanced Services, Outsell and Craig Vore, Insights Manager – Strategy & Optimization, Outsell. Moderator: Dave Versical, Director of Editorial Operations, Automotive News

“Offense Is The Best Defense: Keep Your Customers From Shopping Elsewhere”

Your computer

Wednesday, June 8, 2016 from 2:00 – 3:00 pm Eastern

To register for the free event or if you have questions, please visit:

Webinar Registration Link