Outsell moderating panel at Digital Dealer 22 in Tampa

Outsell announced today that its Vice President of Marketing, Valerie Vallancourt, will moderate a panel about maximizing marketing ROI at the Digital Dealer 22 conference, taking place April 11-13 in Tampa, Fla.

Panel participants include Kristy Elliott, Dealer/Operator at Sunshine Chevrolet; Billy Frank, General Manager at Clear Lake Infiniti; and David Kain, President, Kain Automotive Group.

As dealers move into the second quarter of 2017, now it’s a good time for them to reflect and re-adjust their marketing efforts. With a multitude of initiatives competing for a limited pool of dollars, dealers should to take a hard look at their marketing strategy. Many are ditching traditional marketing – such as newspaper and radio ads – and going completely digital. That’s because unlike traditional marketing, digital marketing can easily be personalized, works great on mobile devices, and most importantly, it’s measurable so dealers know what return they are getting for every dollar spent.

Attendees will learn about:

  • Marketing initiatives that deliver the best return for dealers.
  • The newest marketing technologies and benefits for dealerships.
  • The criteria to evaluate digital marketing vendors.
  • An overview of what dealers should be thinking about from a strategic marketing perspective.

Who:
Moderator: Valerie Vallancourt, Vice President of Marketing at Outsell. Panelists: Kristy Elliott, Dealer/Operator at Sunshine Chevrolet; Billy Frank, General Manager at Clear Lake Infiniti; and David Kain, President, Kain Automotive Group.

What:
“How Dealerships Can Maximize Their Marketing Budget Returns”

Where:
Digital Dealer 22

When:
Wednesday, April 12, 2017 from 10:00-10:50 am ET

Join Outsell at the DrivingSales Presidents Club in NYC

Outsell is proud to be a sponsor for the DrivingSales Presidents Club event this weekend, Sunday April 9 thru Monday April 10 at the Grand Hyatt in New York City.

The DrivingSales Presidents Club is a forum for innovative dealers and general managers to collaborate in shaping the future of automotive retail. This event allows dealers to engage with their peers, who are pioneering new practices for their stores and groups. In depth discussion and interactive workshops allow for a deeper dive into maintaining the health of dealer businesses.

What dealers will learn:
• Profit-building strategies from a leadership perspective
• How to maximize your business in the current retail environment
• Understanding structural models used by the most progressive dealers
• Intimate collaboration with the industry’s most progressive dealership executives

As one of the attending sponsors, Outsell hopes to learn valuable insights from this event from participating dealers on what concerns they are facing, what some of them are doing to stay ahead of the current shift in the industry, and how we can work together for a successful 2017.

Learn more about the DrivingSales Presidents Club.

Learn from Outsell how to increase consumer engagement

Outsell announced today that it is hosting a webinar with DrivingSales on the topic, “Maximize Customer Retention and Expand Reach with Marketing Automation,” on Tuesday, March 14, 2017 at 12:00 pm Eastern.

Matthew Welch, General Manager of Auburn Volkswagen, joins Outsell and DrivingSales for this webinar to discuss the changing nature of digital marketing and how auto dealers can maximize customer retention and expand their reach by utilizing marketing automation.

In this webinar, dealers will learn best practices on how to maximize their digital marketing efforts by hearing:

  • What Auburn Volkswagen does to address customer retention.
  • How to increase service retention and maximize customer retention using marketing automation.
  • What marketers need to do to succeed as new and emerging channels change the scope of digital marketing.

Who:
Panelists: Matthew Welch, General Manager at Auburn Volkswagen; Valerie Vallancourt, Vice President of Marketing at Outsell; Adam Shiflett, Senior Director of Marketing at DrivingSales. Moderator: Kara Neureuther, Digital Marketing Manager at DrivingSales

What:
Maximize Customer Retention and Expand Reach with Marketing Automation

Where:
Your computer

When:
Tuesday, March 14, 2017 at 12:00 – 1:00 pm Eastern

How:
To register for the free event or if you have questions, please visit: http://www.outsell.com/events/

 

About DrivingSales
DrivingSales serves automotive retailers with an integrated suite of technology, knowledge, community and performance insight designed to optimize dealership performance through its people. Founded in 2008, DrivingSales is utilized by two-thirds of franchised dealerships in North America as a resource to improve their business performance. Learn more about the DrivingSales community, news, dealer training or performance analytics at DrivingSales.com.

What are you doing to positively engage customers at every stage in their lifecycle?

customer retention infographic

Outsell praised by PCG Research in new report

Outsell announced that a new report from PCG Research refers to the Outsell platform as “one of the best-kept industry secrets.”

PCG Researcha division of PCG Companies, provides in-depth product research services to the automotive community. Its latest report describes the evolution of direct marketing in the automotive industry, from segment marketing in the 1990s through to the analytics-driven, micro-targeted campaigns of today. It explains how Outsell’s platform, with analytics at its core, is helping auto dealers improve marketing campaign relevance and leverage new channels such as social media to forge stronger relationships with customers. The report also walks through Outsell’s key features, campaign building tools and reports.

PCG Companies founder Brian Pasch, author of the report, describes Outsell:

“Outsell’s analytics brain (NeuroMotics®) employs a variety of techniques – machine learning, statistical modeling, and data mining – to analyze customer data so it can predict preferences for future events and likely next actions, it monitors behavior, and creates dynamic content based on that behavior. Simply put, this means it learns what your customers want and sends them relevant content based on their behavior and it gets better over time as it learns from the data.”

Outsell demonstrated several important platform enhancements at the recent NADA Convention & Expo including:

  • Outsell Social Ads: Social Ads helps dealers reach the unreachable in their database, attract new buyers to their store, and keep active in-market shoppers engaged with relevant, eye-catching ads on the world’s most popular social platform – Facebook.
  • Single Consumer View: Outsell’s platform now offers a way for dealers to view everything they know about a customer in one place – not just name and contact info, but current vehicle, service and sales history, and engagement with past marketing campaigns.
  • Automated Review Solicitation: 70 percent of car buyers are influenced by online dealership reviews. Outsell Reputation Management, an add-on to the platform, now gives dealers the ability to automatically request reviews from customers, and guide them through the process of posting those reviews.
  • CDK Integration: CDK is a popular Dealer Management System (DMS) used by many Outsell Outsell has been accepted as a CDK integration partner and is working on a certified integration with CDK, ensuring quick, simple and secure connections and data sharing.

For a copy of the new PCG Research report on Outsell, visit http://www.pcgresearch.com/outsell/.

#NADA100 was an event to remember for Outsell

Outsell attended the New Orleans convention with a brand new booth to greet dealers and received remarkable reception on the design. Several convention-goers stopped by just so they could take photos of the booth.

We couldn’t be more pleased with how the booth represents Outsell and how we engage customers, being inviting from all sides for continual traffic that helped build some fantastic relationships for the new year.

It was especially rewarding to have dealers and other vendors come up to us, remembering when we were a smaller presence with a more subdued booth along the back wall, and remark on how clear it is that we’ve grown as a successful solution for dealers and have become a major player in their digital marketing efforts.

old versus new outsell nada booth

NADA 2016 vs NADA 2017

We convened our first-ever Customer Advisory Board (CAB) the Thursday of the convention to start the event on a high note, gaining great feedback on the Outsell platform, guidance on product direction, and how we can better serve our clients.

One CAB participant, Kristy Elliott, Executive Manager at Sunshine Chevrolet, said:

“The Outsell platform has become an integral part of our overall marketing process. I welcomed the opportunity to participate in Outsell’s Customer Advisory Board, because it gives me a chance to network with peers from other dealerships, and to have an impact on Outsell’s product direction.”

outsell customer advisory board

NADA continued to be a win for Outsell when we were announced as a top marketing solution for auto dealers at the Automotive Website Awards, created by PCG Companies. The AWAs provide car dealers with an independent review of automotive technology, and we were honored to be counted among the select few recognized.

“Winning products in the marketing solutions category are those that we believe can help dealers to sell more cars in a digital age, as they are designed to increase the sales opportunities that dealers can have with in-market shoppers,” said Brian Pasch, Founder, PCG Companies.

awa award with pcg companies

We’ve also seen some great momentum surrounding the new features and products launched at NADA.

Outsell Social Ads integrates with a dealer’s campaigns to:

  • Reach the unreachable in their database
  • Keep active shoppers engaged
  • Acquire and engage net-new prospects
  • Entice lapsed service customers back to their service bays

Additionally, Outsell launched:

  • Single Consumer View: for dealers to view everything they know about a customer in one place including current vehicle, service and sales history, and engagement with past marketing campaigns.
  • Automated Review Solicitation: giving dealers the ability to automatically request reviews from customers and guide them through the process of posting those reviews.
  • CDK Integration: as a CDK integration partner working toward certification to ensure quick, simple and secure connections and data sharing.

“All these new enhancements are designed to help simplify the process of engaging consumers across channels and individualizing offers and content for auto dealers’ customers, including reaching customers via their preferred channel,” said Bryan Harwood, Outsell’s CTO.

It was an exciting way to kick off 2017 and we are carrying the momentum from the show throughout the organization.

Thank you to everyone who stopped by the booth! We hope you enjoyed learning more about Outsell and how automating your marketing efforts utilizing technology featuring artificial intelligence increases consumer engagement.

We’re also happy to see that our Outsell branded socks were a huge hit. We’re a fan of them too.

outsell socks

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Outsell Named a Top Marketing Solution for Automotive Dealers

Outsell announced today that its multi-channel marketing platform won the 2017 Automotive Website Award (AWA) in the Marketing Solutions category.

The Automotive Website Awards, created by PCG Companies, took place at the National Automotive Dealers Association (NADA) Convention on January 27, 2017. The award show presented 37 awards to the best website and technology products on the market for car dealers. For more information about the winners of the 2017 AWAs, please visit http://www.awa.autos.

“Winning products in the marketing solutions category are those that we believe can help dealers to sell more cars in a digital age, as they are designed to increase the sales opportunities that dealers can have with in-market shoppers,” said Brian Pasch, Founder, PCG Companies. “We want to congratulate Outsell for winning an Automotive Website Award for its multi-channel marketing platform, and look forward to the company’s continued innovation throughout 2017.”

“It is an honor to receive this respected industry award and we want to thank PCG Companies for recognizing Outsell as a leading marketing solution for automotive dealers,” said Michael Wethington, President and CEO of Outsell. “I am extremely proud of our development teams at Outsell that work diligently to create leading solutions that help our dealer customers gain greater insights into their customers’ needs, improve overall engagement, and ultimately drive sales.”

Outsell is a multi-channel marketing automation platform that manages millions of interactions every month for dealers representing all major automotive brands. It incorporates the industry’s first machine-learning based predictive analytics solution for dealerships that automatically harnesses data to better identify, connect with, and market smarter to a dealer’s entire customer database. Outsell gives dealers the flexibility to customize communications that reflect and align with their brand’s marketing initiatives, and as a result, dealers are experiencing impressive returns of 9x to 30x on their Outsell investment.

About the Automotive Website Awards
Since 2008, the Automotive Website Awards have provided car dealers with an independent review of automotive technology. PCG, the creator of the awards program, is a recognized leader in dealership education, consulting, and in-depth product research. PCG provides dealers with vendor-neutral recommendations to help improve process and increase profits.

Outsell Launches New Features at NADA

Outsell launched several new features intended to help auto dealers gain more insight into customer needs and deepen engagement:

buyerscout consumer view

  • Single Consumer View: Outsell’s platform now offers a way for dealers to view everything they know about a customer in one place – not just name and contact info, but current vehicle, service and sales history, and engagement with past marketing campaigns.
  • Automated Review Solicitation: 70 percent of car buyers are influenced by online dealership reviews. Outsell Reputation Management, an add-on to the platform, now gives dealers the ability to automatically request reviews from customers, and guide them through the process of posting those reviews.
  • CDK Integration: CDK is a popular Dealer Management System (DMS) used by many Outsell Outsell has been accepted as a CDK integration partner and is working on a certified integration with CDK, ensuring quick, simple and secure connections and data sharing.

Also new at the show is Outsell Social Ads – announced Jan. 23, it helps dealers reach the unreachable in their database, attract new buyers to their store, and keep active in-market shoppers engaged with relevant, eye-catching ads on the most popular social platform – Facebook.

“All these new enhancements are designed to help simplify the process of engaging consumers across channels and individualizing offers and content for auto dealers’ customers, including reaching customers via their preferred channel,” said Bryan Harwood, Outsell’s CTO. “Outsell makes auto dealers lives easier by helping them gain insights into customer needs and then send timely, relevant information designed to get them into the dealership for sales and service. We’re looking forward to showing off these new features, including our new Outsell Social Ads solution, at this year’s NADA Convention.”

To learn more about Outsell’s newest features, visit www.outsell.com or stop by the Outsell Booth #5430 at the NADA Convention & Expo.

Outsell Convenes Customer Advisory Board at NADA

Outsell convened its first-ever Customer Advisory Board (CAB) meeting at the NADA Convention & Expo, taking place in New Orleans from Jan. 26-29.

Outsell’s CAB is comprised of seven Outsell dealer customers representing major auto brands and varying dealer sizes. Its mission is to ensure that Outsell maintains a deep understanding of dealers’ marketing challenges and needs so that it can continue to provide the most effective marketing automation solutions.

Led by Outsell Vice President of Marketing Valerie Vallancourt with participation from Outsell founder and CEO Mike Wethington and other senior Outsell executives, the CAB will meet in-person annually and via telephone an additional three times a year.

One CAB participant, Kristy Elliott, Executive Manager at Sunshine Chevrolet, said:

“The Outsell platform has become an integral part of our overall marketing process. I welcomed the opportunity to participate in Outsell’s Customer Advisory Board, because it gives me a chance to network with peers from other dealerships, and to have an impact on Outsell’s product direction.”

“Outsell has an active customer success team that works closely with our dealers day in and day out to make sure we are in touch with their current needs and wants, but we didn’t have a format in which dealers could discuss challenges and solutions with one another,” said Vallancourt. “Our CAB provides that format, and that interaction among dealers will help Outsell to get a deeper understanding of what they really need from a marketing automation standpoint, so we can continue to be a valued partner.”

At the inaugural meeting at NADA, Outsell CAB participants will each have the opportunity to present a short case study on how they currently use Outsell solutions, after which Vallancourt will facilitate a discussion on their other marketing automation needs. Outsell will also share its 2017 product roadmap and solicit feedback from dealers. Guest speaker David Kain, President of Kain Automotive, will address, “Current and Future State of Digital Marketing in the Auto Industry.” The meeting will be capped with a cocktail reception and dinner at a popular New Orleans restaurant.

To learn more about Outsell’s marketing automation platform for auto dealers, visit www.outsell.com or stop by the Outsell Booth #5430 at the NADA Convention & Expo.

Outsell Social Ads now available

Outsell launched today a new addition to its marketing automation platform that helps dealers engage customers via social media. An add-on to its flagship platform, Outsell Social Ads helps dealers reach the unreachable in their database, attract new buyers to their store, and keep active in-market shoppers engaged with relevant, eye-catching ads on the world’s most popular social platform – Facebook. Outsell will demonstrate Outsell Social Ads for the first time at the upcoming NADA Convention & Expo, taking place in New Orleans from Jan. 26-29, 2017.

Research has shown that 87 percent of auto buyers research potential car purchases on social media prior to making a decision[1], and Facebook is the most popular social media network among car buyers – 84 percent of them use it[2]. Because it’s an app, no ad blockers are in use on Facebook, making it an attractive option for advertisers.

Outsell Social Ads integrates with dealers’ Outsell campaigns to:

  • Reach the unreachables in their database
  • Keep active shoppers engaged
  • Acquire and engage net-new prospects
  • Entice lapsed service customers back to their service bays

It is the only such offering for dealers that provides Database Targeting (DMS and CRM), Retargeting, Conquest (identifying net-new customers), Cross-Channel Optimization and Service/Fixed Ops Campaigns.

“Virtually every dealer we work with is actively looking for better ways to leverage social media to reach their consumers,” said Bryan Harwood, Outsell’s CTO. “We worked hard to come up with an easy-to-use solution that leverages data dealers may not be taking advantage of, combining it with Outsell’s predictive models to identify buyers, find them on Facebook, and serve them targeted, relevant offers. This is really valuable because often these are customers who aren’t reachable via traditional email campaigns.”

“While Facebook can be a great marketing tool for auto dealers, there has been a lack of easy-to-use tools to help them get started,” said Brian Pasch, Founder of PCG Companies. “Outsell Social Ads provides the structure, guidance, and analytics that dealers need to get measurable results from Facebook ad campaigns.”

Outsell Social Ads is available now. To learn more, visit www.outsell.com or stop by the Outsell Booth #5430 at the NADA Convention & Expo.

 

[1] Crowdtap Study on Automotive Buying Behaviors, April 9, 2015

[2] 2013 study by Dealer.com and GfK Automotive Research