outsell-auto-dealer-marketing-automation-platform

Integrated digital marketing campaign created for Toyota Wins Gold Stevie®, Digiday, and Communicator Awards

Outsell announced today with agency partner DSplus, that it was named the winner of a Gold Stevie® Award in the 16th Annual American Business Awards®, received a Digiday Content Marketing Award and a 2018 Communicator Award.

Award Highlights for the 2018 Toyota CH-R Launch Campaign co-created by Outsell and DSplus:

  • Gold Stevie® Award in the 16th Annual American Business Awards® in the category Marketing Campaign of the Year – Automotive Vehicles.
  • Digiday Content Marketing Award in the category Most Original Email Campaign.
  • 2018 Communicator Award Distinction in the categories Campaign-Business to Consumer for Integrated Campaign and Campaign-Promotional for Integrated Campaign.

“I want to thank the judging committees for recognizing the work once again produced by Outsell and DSplus. Over the past several years, we have developed effective integrated marketing campaigns to help Toyota launch new models including the Camry and Highlander and now the CH-R,” said Michael Wethington, President and CEO, Outsell. “This well-executed campaign is another great example of how dealers are benefiting from modern-day integrated programs that improve customer interaction and test drives which ultimately leads to a surge in sales.”

The 2018 Toyota CH-R Launch Campaign

In 2017, the all-new 2018 Toyota CH-R was about to launch and DSplus and Outsell were tasked to create awareness, encourage test drives and drive sales for 200+ participating Toyota dealerships across North America. For several months prior to the launch, each dealer sent teaser emails regarding CH-R in order to gather behavioral data and measure interest in the new 2018 model. The subsequent launch campaign consisted of three main elements. First, a targeted initial trigger email to spread awareness and send traffic to a second element – a custom Toyota CH-R microsite. Consumers were encouraged to schedule a test drive and browse local dealers’ inventory via the exclusive microsite. The third launch element was a targeted follow-up drip email to consumers who engaged in the initial email and microsite.

The overall goals were to drum up excitement, create new dialog with interested consumers and close the deal on a new Toyota CH-R. The results were impressive: more than 200,000 consumers interacted with the CH-R launch emails and microsite, moving thousands of CH-Rs off the lot for participating dealers, resulting in close to a million in sales. To view examples of the award-winning campaign emails and microsite, visit 2018 Toyota CH-R Launch Campaign. Outsell provided the technology behind the campaign, a marketing automation platform driven by artificial intelligence that increases customer engagement and drives more revenue by transforming how dealers engage with customers and prospects throughout their individual lifecycles.

“The nominations submitted for The 2018 American Business Awards were outstanding. The competition was intense, and those recognized as Stevie Award winners should be immensely proud of this accomplishment,” said Michael Gallagher, president and founder of the Stevie Awards.

“I like how this campaign focused on strong creative and a micro targeted approach to auto sales. Also, good sales metrics tied back to the campaign,” read feedback from a Stevie ABA judge that evaluated the Outsell and DSplus 2018 Toyota CH-R Launch Campaign nomination.

The American Business Awards are the U.S.A.’s premier business awards program. More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories. Stevie winners will be presented with their awards on June 11th in New York City. Earlier this year, Outsell and DSplus’s 2018 Toyota CH-R 2018 Launch Campaign received a Bronze Stevie® Award at the 12th annual Stevie Awards for Sales & Customer Service for Outbound Marketing Program of the Year. Details about The American Business Awards and the list of 2018 Stevie winners are available at www.StevieAwards.com/ABA.

The Digiday Content Marketing Awards recognize content that connects brands to audiences across various channels including mobile, social, video and others. Winners were announced at the awards gala on May 9 at Sony Hall in New York City. To view the complete list of 2018 Content Marketing Award winners, please visit https://digiday.com/awards/286819/.

The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications sanctioned and judged by the Academy of Interactive & Visual Arts, an invitation-only group consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms. Founded over two decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.  A list of the 2018 Distinction winners is available at https://www.communicatorawards.com/winners/

About DSplus

DSplus connects brands, retailers and customers to help sell more cars. Using sharp insights and spot-on analysis, we put the right offers in front of the right people at the right time, so dealerships can turn shoppers into buyers – and buyers into loyalists. With our team of steadfast, hands-on account managers, award-winning creative whizzes and ultra-analytical social strategists, DSplus is ready to work with any Toyota and Lexus dealership to start driving sales. Check out our website or contact us at supprt@dsplus.com to learn more.

outsell-auto-dealer-marketing-automation-platform

Outsell is the AI Marketing Platform for the Auto Industry

Outsell announced today that high demand for AI features helped fuel swift growth for the company in Q1 2018. Direct-to-dealer sales were particularly strong, thanks in part to the recent introduction of Outsell’s newest platform, Outsell 5.0.

Launched at the NADA conference in February, Outsell 5.0 is enhanced with even more artificial intelligence capabilities, providing automotive dealers with unprecedented insight into buying behavior and the ability to take targeted content to the next level, with automated, multi-channel communications that are individualized to each person’s exact preferences.

Other highlights from Q1:

  • The NADA show was Outsell’s most successful to date in terms of booth traffic and customer/prospect engagement, with hundreds of dealers visiting the booth during the event. On the first day of NADA 2018, Outsell exceeded its traffic for the entire 2017 show.
  • During NADA, Outsell won an Automotive Website Award (AWA) in the category of Marketing Automation.
  • Outsell also won several other awards during the quarter including a Bronze Stevie Award for the 2018 Toyota CH-R launch campaign, helping to cement Outsell as the industry leader in AI-driven Marketing Automation.

“Outsell 5.0 fulfills our brand promise of being the best AI-driven marketing platform for the automotive industry,” said Mike Wethington, Founder and CEO of Outsell. “The feedback from dealers and automotive industry leaders was consistent; everyone loved its intuitive user experience, new features and capabilities. We’ll build on that success with more AI features throughout 2018 and beyond.”

outsell-auto-dealer-marketing-automation-platform

Outsell & DSplus Win Industry Awards / Finalist for Another

Outsell announced today with agency partner DSplus that its 2018 Toyota CH-R Launch Campaign won the Interactive Media Best in Class Award from the Interactive Media Council and Web Marketing Association’s Internet Advertising Competition. The CH-R campaign is also named a finalist for the coveted Digiday Content Marketing Award.

Outsell and DSplus 2018 Toyota CH-R Campaign Award Highlights:

  • Won the Interactive Media Best in Class Award in the Automobile category. Best in Class is the highest honor bestowed by the Interactive Media Council and represents the very best in planning, execution and overall professionalism.
  • Won Web Marketing Association’s 2018 Internet Advertising Competition Award for Outstanding Achievement in Internet Advertising in the category Best Automobile Integrated Advertising Campaign.
  • Finalist for the Digiday Content Marketing Award in the category Most Original Email Campaign. Winners will be announced at the Digiday Content Marketing Awards Gala in New York City on the evening of May 9.

The 2018 Toyota CH-R Launch Campaign Overview

In 2017, the all-new 2018 Toyota CH-R was about to launch and DSplus and Outsell were tasked to create awareness, encourage test drives and drive sales for 200+ participating Toyota dealerships across North America. For several months prior to the launch, each dealer sent teaser emails regarding CH-R in order to gather behavioral data and measure interest in the new 2018 model. The subsequent launch campaign consisted of three main elements. First, a targeted initial trigger email to spread awareness and send traffic to a second element – a custom Toyota CH-R microsite. Consumers were encouraged to schedule a test drive and browse local dealers’ inventory via the exclusive microsite. The third launch element was a targeted follow-up drip email to consumers who engaged in the initial email and microsite.

The overall goal was to drum up excitement, create new dialog with interested consumers and close the deal on a new Toyota CH-R. The results were impressive: more than 200,000 consumers interacted with the CH-R launch emails and microsite, moving thousands of CH-Rs off the lot for participating dealers, resulting in close to a million in sales. To view examples of the award-winning campaign emails and microsite, visit 2018 Toyota CH-R Launch Campaign. Outsell provided the technology behind the campaign, a marketing automation platform that increases customer engagement and drives more revenue by transforming how dealers engage with customers and prospects throughout their individual lifecycles.

“We are extremely pleased to see the Toyota CH-R launch campaign recognized with top honors and recognition from Interactive Media Council, Web Marketing Association and Digiday. I also want to acknowledge the teams at Outsell and DSplus that produced this amazing campaign and microsite,” said Michael Wethington, President and CEO, Outsell. “This well-executed campaign is a great example of how dealers can use integrated digital marketing to generate customer interaction and test drives which ultimately leads to an increase in sales.”

The Interactive Media Award
This competition is open to individuals and organizations involved in designing, developing, managing, supporting and promoting websites and microsites. Nominations are accepted from around the world from web design firms, advertising agencies and corporate marketing departments, as well as individual web designers and graphic artists. Details about the Interactive Media Award and the list of winners in all categories are available at http://interactivemediaawards.com/winners/.

The Web Marketing Association’s Internet Advertising Competition (IAC) Award
The Web Marketing Association’s Internet Advertising Competition (IAC) awards honor excellence in online advertising and recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are industry-based advertising award competition dedicated exclusively to online advertising. A complete list of winners in 96 industries is located at www.IACAward.org

Digiday Content Marketing Award
The Digiday Content Marketing awards recognize content that connects brands to audiences across channels including mobile, social, video and beyond. A complete list of all the finalists for this award is available at https://digiday.com/event/content-marketing-awards/#awards_cats

About DSplus
DSplus connects brands, retailers and customers to help sell more cars. Using sharp insights and spot-on analysis, we put the right offers in front of the right people at the right time, so dealerships can turn shoppers into buyers – and buyers into loyalists. With our team of steadfast, hands-on account managers, award-winning creative whizzes and ultra-analytical social strategists, DSplus is ready to work with any Toyota and Lexus dealership to start driving sales. Check out our website or contact us at supprt@dsplus.co to learn more.

outsell-auto-dealer-marketing-automation-platform

Toyota Campaign Finalist for Digiday Award

Outsell announced today that in partnership with DSPlus, the 2018 TOYOTA C-HR LAUNCH CAMPAIGN is a finalist in the Most Original Email Campaign category.

“I’m extremely proud of the creative teams from Outsell and DSplus that produced the 2018 TOYOTA C-HR LAUNCH CAMPAIGN with such success,” said Mike Wethington, CEO of Outsell. “I want to thank the Digiday judging committee for the acknowledgement, and both teams for their dedication to creating a truly powerful launch for Toyota.”

2018 Toyota C-HR Launch Campaign
The ride with many sides.

The all-new 2018 Toyota C-HR was poised to launch in a formidably competitive market where brand disloyalty was rife, with entry-level SUVS gnawing at the style space. 55% of the competition touted All-Wheel Drive, which the C-HR lacked. What it did deliver was a sleek silhouette with precision-cut lines, a cushy ride and agile handling—as well as edgy standouts such as hidden rear-door handles, available puddle lights and segment-leading standard safety.

Business Objectives

  • Drum up excitement and capture a considerable chunk of the entry-SUV market.
  • Woo young multicultural first-time buyers—and fold them into the Toyota
  • Emphasize the C-HR’s sharp styling, crisp handling and standard safety.
  • Offset the SUV’s lack of All-Wheel Drive with segment-leading standard safety firsts.

The Strategy

A cross-tier strategy was developed to offer marketing support for multiple TDAs and hundreds of dealers across the country.

Our target perceived themselves a stylish band of doers, ringleaders and trendsetters—much like this expressive SUV. So the creative strategy reached out to them in the evocative and universal language of Emojis—communicating versatility across varied contexts and cultures. Particularly relevant was the fact that Emojis taking center stage in pop culture as the future form of expression.

An engaging lead piece heralded the multifaceted ride, featuring an iconic medley of quirky characters that mirrored our multifaceted target. Every other layer of communication took the cue—and said it all with this unique emotional discriminator.

The Results:

  • 238 dealerships participated in this program
  • 6 Toyota Dealer Associations (TDAs)
  • 65 new C-HR Sales
  • $979,836 in revenue
  • 2,344 total new Toyota Sales
  • 195,254 opens by new & existing customers
  • 46,722 unique clicks on the C-HR microsite
  • 1,612 engagers looked to schedule a test drive
  • 496 intenders searched inventory

SEE MORE with this walkthrough of the campaign.

The Digiday Content Marketing Awards recognize the content that connects brands to audiences across channels including mobile, social, video and more. Over the years, the awards have honored leading work from companies like Casper, CNN, and Dove. This year’s winners will be announced and finalists honored at the awards gala on May 9 at Sony Hall, located in NYC.

outsell-auto-dealer-marketing-automation-platform

Session features expert Brian Pasch of PCG Companies and Paul Schnell of Wilsonville Toyota & Wilsonville Subaru

Outsell announced today that its Vice President of Marketing Valerie Vallancourt has been invited to speak at Digital Dealer 24, moderating a panel titled, “Finding Your Next Customer: It’s All In the Data.” Panelists are Brian Pasch, Founder at PCG Companies and Paul Schnell, Digital Marketing Director at Wilsonville Toyota and Wilsonville Subaru, the largest Subaru store in the U.S.

Consumer data is rich with insight. Dealers can leverage the data in their CRM and DMS systems by applying simple artificial intelligence, data mining and other techniques. This session covers how to retain more customers, increase conversions, improve engagement and find your next customer by better understanding a dealer’s in-house data.

Session attendees will:

  • Learn data techniques to better analyze and understand their in-house data.
  • Gain a checklist of items to bring to their next marketing meeting to address how to best leverage in-house data and improve marketing communications at the dealership.
  • Learn directly from a dealer about how they used new methods to analyze their own customer data and achieve results.

Who:
Valerie Vallancourt, Vice President of Marketing at Outsell; Brian Pasch, Founder at PCG Companies; and Paul Schnell, Digital Marketing Director at Wilsonville Toyota and Wilsonville Subaru

What:
“Finding Your Next Customer: It’s All In the Data”

Where:
Digital Dealer 24 in Orlando, Fla.

When:
Thursday, April 12, 2018 from 11:10 AM to 12:00 PM

outsell-auto-dealer-marketing-automation-platform

Company wins 2018 AWA Marketing Solution Award at NADA

Outsell announced recently that it has won a coveted 2018 Automotive Website Award (AWA) in the Marketing Automation category. The awards were bestowed during a ceremony at the NADA 2018 conference, taking place on March 22 in Las Vegas.

The Automotive Website Awards, created by PCG Companies, showcase the top marketing solutions for automotive dealers across several categories. This is the second consecutive year that Outsell has been honored. The company’s new Inventory Mover solution, which helps automatically match prospects with specific inventory, was cited as a key reason for its being named a winner for 2018.

Outsell was the first marketing automation provider in automotive to utilize artificial intelligence (AI) to help improve relevancy and targeting. Its AI brain tracks the behavior of individual consumers (both customers and prospects), forming a predictive model of their future behavior, and fueling Outsell capabilities such as buyer detection for identifying in-market shoppers, and Inventory Mover.

At NADA, Outsell launched its newest platform, Outsell 5.0 [link], enhanced with even more artificial intelligence capabilities, providing automotive dealers with unprecedented insight into buying behavior and the ability to take individualized content to the next level, with automated, multi-channel communications that are customized to each person’s exact preferences.

“Dealers now expect AI features in their marketing automation platforms, and Outsell offers the first such platform that enables dealers to cover both customers and prospects at once,” said Brian Pasch, CEO of PCG Companies. “It’s no longer necessary for dealers to have different tools for each audience – it’s a major step forward.”

“We are thrilled to have been recognized by PCG Companies as a top marketing solution for the second year in a row,” said Mike Wethington, Outsell’s founder and CEO. “We believe that Outsell’s AI-driven approach to helping automotive dealers sell smarter represents the future of consumer marketing.”

To learn more about the Outsell platform, visit www.outsell.com/dealers

outsell-auto-dealer-marketing-automation-platform

NADA 2018 was an event to remember for Outsell. We attended the Las Vegas convention with a stunning booth to invite dealers to learn more about us and received remarkable reception on the design. For the second year in a row, several convention-goers stopped by just so they could take photos of the booth.

The big news, however, was the release of Outsell 5.0 which we announced with a press release and brand new two-minute video.

“Artificial intelligence is a key tool for auto dealers, and Outsell has made it seamless and easy to use with Outsell 5.0,” said Mike Wethington, Outsell’s founder and CEO. “We have masked all the complexity and added predictive analytics features that are transforming the way auto dealers communicate with customers and prospects. No one has more experience with AI in automotive than Outsell.”

The Outsell 5.0 platform features:

  • A new dashboard that highlights for dealers in-market shoppers, current campaign performance, and ROI of individual campaigns in terms of linked sales/service – making it easy for dealers to quantify the revenue impact of each campaign.
  • Customized campaign and targeting recommendations that dealers can choose to send with one click.
  • The unique ability to easily create AI-driven micro campaigns for a select, targeted audience.
  • Powerful new filters such as ‘move a model’ and ‘need to find a trade in’ that help dealers meet their goals. Outsell provides a list of people the dealership can contact who will likely convert on specific models or a list of people who own a specific vehicle and are likely ready to trade up.

READ MORE in the full press release.

Outsell also received an Automotive Website Award for Marketing Automation. The AWAs provide car dealers with an independent review of automotive technology, and we were honored to be counted among the select few recognized.

“Dealers now expect AI features in their marketing automation platforms, and Outsell offers the first such platform that enables dealers to cover both customers and prospects at once,” said Brian Pasch, CEO of PCG Companies, who created the AWAs. “It’s no longer necessary for dealers to have different tools for each audience – it’s a major step forward.”

While NADA is behind us for another year, we want to keep the momentum going and will be offering our NADA specials and giveaways until the end of April. Sign up for a demo any time between now and April 30th and receive your choice of a*:

  • TenFour External Battery Pack
  • Bose SoundLink Speaker System
  • $50 Visa Gift Card

nada 2018 all giveaways

Thank you to everyone who stopped by the booth and experienced a demo of the platform already. We hope you enjoyed learning more about Outsell, the AI Marketing Platform for the Automotive Industry.

We’re also happy to see that our Outsell branded socks were once again a huge hit with everyone.   We’re a fan of them too.

Sign up for a Demo Today

 

*Limit one per store/group.
No Purchase Necessary

 

outsell-auto-dealer-marketing-automation-platform

Session features senior marketing exec from Gettel Automotive Group

Outsell announced today that it will co-host a webinar with Automotive News on March 29, 2018 about how auto dealers can leverage artificial intelligence to improve marketing effectiveness and drive more business. Titled, “Don’t Sit on Autopilot: How to Improve 1:1 Marketing with Artificial Intelligence,” the webinar features speakers David Kelly, Chief Marketing Officer at Gettel Automotive Group and Valerie Vallancourt, Vice President of Marketing at Outsell.

Dealers don’t have the bandwidth to micro-manage marketing communications through every individual’s lifecycle. Artificial intelligence allows them to create lasting relationships with customers while leaving the heavy lifting to marketing automation. Rather than putting marketing on autopilot, the most successful dealers strike a balance between automation and dealer-controlled communications to provide consumers with an Amazon-like experience.

This session will explore the challenges and opportunities of delivering that type of experience, and include tips from dealers who are advancing their marketing efforts to effectively engage consumers in their primary market area. Attendees will learn how:

  • AI-driven marketing automation delivers 1:1 marketing that consumers expect today
  • Effective lifecycle management drives customer retention and reengages unsold leads
  • Utilizing micro-targeted opportunities amps up marketing efforts in specific segments that may be lagging

Who:
David Kelly, Chief Marketing Officer at Gettel Automotive Group and Valerie Vallancourt, Vice President of Marketing at Outsell

What:
“Don’t Sit on Autopilot: How to Improve 1:1 Marketing with Artificial Intelligence”

Where:
Online at https://onlinexperiences.com/scripts/Server.nxp?LASCmd=AI:4;F:QS!10100&ShowKey=49223&AffiliateData=%5boutsell%5d

When:
March 29, 2018 at 2:00 pm ET

outsell-auto-dealer-marketing-automation-platform

Outsell 5.0 takes individualized content to the next level

Outsell announced today a major upgrade of its solution at the NADA 2018 conference, taking place Mar. 22-26, 2018 in Las Vegas.

Outsell was the first marketing automation provider in automotive to utilize artificial intelligence (AI) to help improve relevancy and targeting. Its AI brain tracks the behavior of individual consumers (both customers and prospects), forming a predictive model of their future behavior, and fueling Outsell capabilities such as buyer detection for identifying in-market shoppers and Inventory Mover for matching prospects with specific inventory.

Outsell’s newest platform – Outsell 5.0 – has been enhanced with even more artificial intelligence capabilities, providing automotive dealers with unprecedented insight into buying behavior and the ability to take targeted content to the next level, with automated, multi-channel campaigns that are individualized to each person’s exact preferences.

In addition, Outsell is expanding its Equity Mining capabilities with 5.0. Outsell utilizes a machine-learning formula to provide equity value estimations, and display them on consumer and prospect profile pages, which enables sales staff to identify and reach out to consumers with positive equity.

“Dealers now expect AI features in their marketing automation platforms, and Outsell offers the first such platform that enables dealers to cover both customers and prospects at once,” said Brian Pasch, CEO of PCG Companies. “It’s no longer necessary for dealers to have different tools for each audience – it’s a major step forward.”

“Artificial intelligence is a key tool for auto dealers, and Outsell has made it seamless and easy to use with Outsell 5.0,” said Mike Wethington, Outsell’s founder and CEO. “We have masked all the complexity and added predictive analytics features that are transforming the way auto dealers communicate with customers and prospects. No one has more experience with AI in automotive than Outsell.”

The Outsell 5.0 platform features:

  • A new dashboard that highlights for dealers in-market shoppers, current campaign performance, and ROI of individual campaigns in terms of linked sales/service – making it easy for dealers to quantify the revenue impact of each campaign.
  • Customized campaign and targeting recommendations that dealers can choose to send with one click.
  • The unique ability to easily create AI-driven micro campaigns for a select, targeted audience.
  • Powerful new filters such as ‘move a model’ and ‘need to find a trade in’ that help dealers meet their goals. Outsell provides a list of people the dealership can contact who will likely convert on specific models or a list of people who own a specific vehicle and are likely ready to trade up.

All the new features are designed to make it easier than ever for automotive dealers to identify in-market shoppers, proactively reach out to them, deliver individualized communications on autopilot, and sell more vehicles and service appointments.

Chip Alvey, Corporate Operations Supervisor at Outsell customer Oxmoor Auto Group, said, “Outsell already provided tremendous value to our dealership in terms of helping us individualize campaigns to specific customer preferences. But the new features in Outsell 5.0 will help us take individualization to the next level, with AI-driven campaigns. We’re really excited to roll this new version out in our stores.”

Outsell will demo Outsell 5.0 publicly for the first time at NADA 2018. Stop by booth # 2196C for a demo, or make an appointment by visiting outsell.com/nada2018. See a video highlighting Outsell 5.0 here.

outsell-auto-dealer-marketing-automation-platform

Toyota CH-R Campaign Honored with Bronze Stevie Award

Outsell announced today with agency partner DSplus, that it was presented with a Bronze Stevie® Award at the 12th annual Stevie Awards for Sales & Customer Service. The 2018 Toyota CH-R Launch Campaign won the award in the Sales Achievement – Outbound Marketing Program of the Year category.

The Stevie Awards for Sales & Customer Service are the world’s top honors for customer service, contact center, business development and sales professionals.  The Stevie Awards organizes seven of the world’s leading business awards programs, also including the prestigious American Business AwardsSM and International Business Awards®.  The awards were presented to honorees during a gala banquet on Friday, February 23 at Caesars Palace in Las Vegas, NV. More than 2,500 nominations from organizations of all sizes and in virtually every industry were evaluated in this year’s competition. The average scores of more than 150 professionals worldwide in seven specialized judging committees determined winners.

The 2018 Toyota CH-R Launch Campaign
The all-new 2018 Toyota CH-R was about to launch and DSplus and Outsell were tasked to create awareness, encourage test drives and drive sales for over 200 participating Toyota dealerships across North America. For several months prior to the launch in 2017, CH-R teaser emails were sent via each dealer’s sales database in order to gather behavioral data and measure interest in the new 2018 model. The subsequent launch campaign consisted of three main elements: First, a targeted initial ‘trigger’ email to spread awareness and send traffic to a second element – a custom Toyota CH-R microsite. The consumers were encouraged to schedule a test drive and browse local dealers’ inventory via the exclusive microsite. The third launch element was a targeted follow-up drip email to consumers who engaged in the initial email and microsite.

The overall goal was to drum up excitement, create new dialog with interested consumers and close the deal on a new Toyota CH-R. The results were impressive: over 200,000 consumers interacted with the CH-R launch emails and microsite, moving thousands of CH-R’s off the lot for the participating dealers resulting in close to a million in revenue sales. To view examples of the award-winning campaign emails and microsite, please click here: 2018 Toyota CH-R Launch Campaign. The technology behind the campaign is Outsell’s marketing automation platform that increases customer engagement and drives more revenue by transforming how dealers engage with customers and prospects throughout their individual lifecycles.

“We are thrilled to see another Toyota campaign created by Outsell and DSplus recognized with a prestigious Stevie Award. I want to congratulate everyone including the developers, creative, production, and account teams that produced this highly unique and effective multi-faceted campaign,” said Michael Wethington, President and CEO, Outsell. “The well-executed campaign proved to be successful for Toyota Motor North America and is a model example of original use of digital marketing that helped the dealers compete in a crowded SUV market over a short period of time with an impressive ROI.”

“I can only imagine that car sales have to be the hardest sales job in the world. With many brands looking alike trying to distinguish yourself from your competitors seems insurmountable. The program developed took traditional marketing with a new spin and emojis,” read feedback from a Stevie judge that evaluated the Outsell and DSplus 2018 Toyota CH-R Launch Campaign nomination.

“All of our Stevie Award winners should be proud of their achievements. Independent professionals around the world have agreed that their accomplishments are worthy of our public recognition,” said Stevie Awards president Michael Gallagher.

Details about the Stevie Awards for Sales & Customer Service and the list of Stevie winners in all categories are available at www.StevieAwards.com/sales.


About the Stevie Awards

Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards®, the Stevie Awards for Great Employers, the Stevie Awards for Women in Business and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.

Sponsors of the 12th annual Stevie Awards for Sales & Customer Service include HCL Financial Services, Rant & Rave, Sales Partnerships, Inc. and ValueSelling Associates, Inc.