Outsell Convenes Customer Advisory Board at NADA
Outsell convened its first-ever Customer Advisory Board (CAB) meeting at the NADA Convention & Expo, taking place in New Orleans from Jan. 26-29.
Outsell’s CAB is comprised of seven Outsell dealer customers representing major auto brands and varying dealer sizes. Its mission is to ensure that Outsell maintains a deep understanding of dealers’ marketing challenges and needs so that it can continue to provide the most effective marketing automation solutions.
Led by Outsell Vice President of Marketing Valerie Vallancourt with participation from Outsell founder and CEO Mike Wethington and other senior Outsell executives, the CAB will meet in-person annually and via telephone an additional three times a year.
One CAB participant, Kristy Elliott, Executive Manager at Sunshine Chevrolet, said:
“The Outsell platform has become an integral part of our overall marketing process. I welcomed the opportunity to participate in Outsell’s Customer Advisory Board, because it gives me a chance to network with peers from other dealerships, and to have an impact on Outsell’s product direction.”
“Outsell has an active customer success team that works closely with our dealers day in and day out to make sure we are in touch with their current needs and wants, but we didn’t have a format in which dealers could discuss challenges and solutions with one another,” said Vallancourt. “Our CAB provides that format, and that interaction among dealers will help Outsell to get a deeper understanding of what they really need from a marketing automation standpoint, so we can continue to be a valued partner.”
At the inaugural meeting at NADA, Outsell CAB participants will each have the opportunity to present a short case study on how they currently use Outsell solutions, after which Vallancourt will facilitate a discussion on their other marketing automation needs. Outsell will also share its 2017 product roadmap and solicit feedback from dealers. Guest speaker David Kain, President of Kain Automotive, will address, “Current and Future State of Digital Marketing in the Auto Industry.” The meeting will be capped with a cocktail reception and dinner at a popular New Orleans restaurant.
To learn more about Outsell’s marketing automation platform for auto dealers, visit www.outsell.com or stop by the Outsell Booth #5430 at the NADA Convention & Expo.